By a Long-Time Labubu Collector & Enthusiast
I still remember the notification that changed my collecting year. It popped up on my phone at 2:47 AM—a push alert from the Pop Mart app announcing pre-orders for the "Big Into Energy" series. I sat bolt upright in bed, heart pounding, already mentally calculating how many boxes I could justify buying.
That's the effect a major energy labubu release has on dedicated collectors. The anticipation, the speculation, the eventual unboxing frenzy—it's a cycle we live for. And the V3 "Big Into Energy" series delivered everything we hoped for and more.
In this guide, I'll walk you through what makes this release special, from its deeper meaning to practical details like the labubu big into energy size and the significance of each big into energy labubu colors.
The Evolution of Energy: Understanding the V3 Release
What Makes the Energy Labubu Release Different?
Every Labubu series has its own personality. The original "The Monsters" introduction established the characters. The "Have a Seat" (V2) series gave us the beloved sitting poses. But the energy labubu release—officially titled "Big Into Energy" and commonly referred to as V3—represents something entirely new.
This series shifts focus from physical poses to emotional states. Each figure embodies a specific feeling or virtue: labubu love big into energy, Happiness, Loyalty, Hope, Luck, and Serenity. It's a maturation of the brand, acknowledging that collectors connect with these characters on an emotional level.
Pop Mart's official announcement on Facebook captured this perfectly: "Labubu's new journey begins—charged with color, energy, and transformation." The language isn't accidental. These figures are designed to resonate with collectors seeking meaning beyond cuteness.
The Hidden Meaning Behind the Colors
One of the most fascinating aspects of this release is the intentional use of color. The big into energy labubu colors aren't random—they correspond to chakra systems and emotional associations that add depth to each figure.
Canvas & Charms published an excellent analysis exploring how each color connects to specific energy centers. The Love figure, for instance, uses green associated with the heart chakra. Happiness radiates yellow, connected to the solar plexus and personal power. Loyalty appears in blue, the color of communication and truth.
This thoughtful design elevates the energy labubu release beyond typical collectibles. Each figure becomes a meditation aid, a reminder of the qualities we value, a tiny ambassador for emotional wellness perched on our shelves.
Release Details Every Collector Needs
Big Into Energy Labubu Release Date
The official big into energy labubu release date launched globally in mid-2024, with waves of availability continuing through 2025. Pop Mart's US store received initial inventory that sold out within hours, prompting additional production runs to meet overwhelming demand.
If you missed the initial drop, don't despair. Pop Mart has continued restocking through their official website and popnow.popmart.com platform. The energy labubu release has proven so popular that the company has kept it in active production longer than typical series.
Labubu V3 Release Date Variations
Different regions received the labubu v3 release date on slightly different schedules. Asian markets typically get first access, followed by North America and Europe. This staggered release creates the inevitable secondary market frenzy, with US collectors paying premiums to secure figures before official local availability.
By tracking Pop Mart's social media announcements, you can anticipate these waves. Following @popmartglobal on Instagram and Facebook provides real-time updates on restocks and new distribution.
Understanding the Figures Themselves
Labubu Big Into Energy Size
One of the most frequently asked questions about this series concerns the labubu big into energy size. These figures represent a departure from previous formats—they're vinyl plush pendants, combining soft elements with traditional vinyl construction.
The figures measure approximately 3-4 inches tall, making them slightly larger than standard keychain figures but smaller than full-size plush toys. This size hits a sweet spot for collectors—substantial enough to display proudly, compact enough to carry as bag charms or desk companions.
Big Into Energy Whole Set Completion
For completionists, acquiring the big into energy whole set represents a significant challenge and achievement. The standard set includes six figures representing the core emotions, plus the ultra-rare secret variant that sends collectors into absolute frenzy.
The standard six are:
Love in green, representing heart-centered connection
Happiness in bright yellow, embodying pure joy
Loyalty in deep blue, symbolizing steadfast commitment
Hope in soft purple, capturing optimistic anticipation
Luck in warm orange, channeling fortunate energy
Serenity in calm light blue, expressing peaceful contentment
Each figure comes with its own accessory or pose that reinforces its emotional theme. Love holds a small heart. Luck might feature a four-leaf clover motif. These details reward close examination and deepen appreciation.
New Labubu Colors and Design Evolution
The new labubu colors introduced in this series represent a significant expansion of the character's visual language. Previous releases stuck to relatively muted, natural tones. The V3 series embraces vibrant, saturated colors that pop against any background.
This boldness reflects the series theme—energy expressed through color. Holding a Happiness figure genuinely lifts your mood, the bright yellow demanding attention and spreading cheer. The design team understood that color carries emotional weight and used that understanding masterfully.
Where and How to Buy
Official Purchase Channels
The safest way to secure authentic figures from the energy labubu release is through official Pop Mart channels. The company's US website (popmart.com/us) offers direct sales, though popular items sell out quickly.
Pop Mart's "POP NOW" feature has become a favorite among collectors. This virtual unboxing service lets you select blind boxes online and immediately reveal what you've received. Figures can then be shipped or held for in-store pickup. It's the closest thing to the in-person unboxing experience without leaving home.
Secondary Market Options
When official channels run dry, platforms like StockX and eBay become the next frontier. StockX offers authenticated labubu big into energy size figures with verification guarantees, though prices reflect the convenience and security.
Searching for "Labubu V3" on eBay reveals thousands of listings, from single figures to complete big into energy whole set offerings. The key is vetting sellers carefully—check history, examine photos, and compare prices across listings before committing.
Walmart and Retail Partnerships
The energy labubu release has expanded beyond specialty channels into mainstream retail. Walmart's website lists Pop Mart products, including the V3 series, making these figures accessible to collectors who might not frequent dedicated toy stores.
These partnerships signal Labubu's transition from niche collectible to mainstream phenomenon. Finding Labubu at Walmart would have seemed impossible just a few years ago. Today, it's a sign of how far this character has come.
The Secret Hunt
The Elusive Secret Variant
No discussion of the energy labubu release would be complete without addressing the secret figure. Hidden within the series is an ultra-rare variant that collectors desperately seek—the black or gray version that defies the standard color scheme.
The big into energy labubu secret name remains somewhat ambiguous, with community debates about whether the black or gray version constitutes the "official" secret. What's not debatable is the frenzy these figures cause when pulled.
Reddit threads document collectors opening cases of six boxes hoping for one secret. TikTok videos showing secret pulls generate millions of views. The chase itself has become part of the experience.
Authentication Tips
With secrets commanding high prices on secondary markets, counterfeits inevitably appear. Protecting yourself requires knowledge and vigilance.
Authentic secret figures display consistent quality throughout—clean lines, proper coloring, sturdy construction. The included card features specific holographic elements and printing details that counterfeiters struggle to replicate. Compare any potential purchase against reference images from trusted community sources.
Community Response and Legacy
Collector Reactions
The energy labubu release has generated overwhelmingly positive responses from the collecting community. Facebook groups overflow with unboxing photos and collection displays. Instagram feeds feature creative arrangements showcasing the vibrant colors.
What strikes me most is how collectors connect emotionally with these figures. I've seen posts where people explain why they specifically sought the Serenity figure during difficult times, or how the Love figure reminds them of important relationships. The emotional design works—these figures genuinely resonate.
What This Release Means for the Future
The success of V3 signals where Pop Mart might take future releases. Deeper emotional connections, more intentional design, and continued innovation in materials and formats all seem likely.
For collectors, each energy labubu release builds on the last, creating a richer, more complex universe to explore. We're not just accumulating objects—we're participating in an ongoing creative project.
Conclusion
As I add the final figure to my "Big Into Energy" display, I feel that familiar satisfaction mixed with anticipation. The hunt for this series brought excitement, connection with fellow collectors, and the occasional disappointment of duplicates. But standing back and seeing the full spectrum of colors—each representing a different emotional energy—I know it was worth it.
The energy labubu release represents everything I love about this hobby: beautiful design, meaningful concept, and the thrill of the chase. Whether you're hunting for the secret, completing your set, or just picking up your first figure, this series offers something special.
May your pulls be lucky, your secrets real, and your collection ever growing.
Sources
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Canvas & Charms. (2025). The Hidden Meaning of Labubu Big Into Energy Series: Chakra Colors & The Missing Color.
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Pop Mart Official. (2025). THE MONSTERS Big into Energy Series Vinyl Plush Pendant Blind Box [Product page].
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Pop Mart Official Facebook. (2025). Labubu's new journey begins—charged with color, energy, and transformation [Post].
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Pop Mart Official Instagram. (2025). Big Into Energy Series Announcement [Reel].
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Pop Mart US Store. (2025). THE MONSTERS Big into Energy Series Rock the Universe Vinyl Plush Doll [Product page].
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StockX. (2025). Pop Mart Labubu The Monsters Big into Energy Series Vinyl Plush Pendant Sealed Case (6 Blind Boxes).
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Walmart. (2025). Pop Mart The Monsters Labubu Big Into Energy Vinyl Plush Blind Box V3 [Product listing].
