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Of all the questions I get running PopNya, one comes up more than any other. It's not about shipping times or restocks. It's a quiet, hopeful message that lands in my DMs at least twice a week: "Do you have the have a seat labubu secret?"
And I get it. I really do.
We're talking about Duoduo. The one. The little guy that turned a cute vinyl plush series into a full-blown treasure hunt. For a lot of people, he's the entire reason they started collecting LABUBU in the first place. But there's a massive gap between the glossy Instagram photos and the reality of hunting for this specific sitting labubu secret.
I've held Duoduo in my hands. I've packed him up for lucky customers who pulled him from our blind boxes. I've also seen the crushing disappointment on people's faces after opening a full case of twelve and finding nothing. So let's talk about it. For real. No fluff, just the straight-up experience from someone who lives and breathes this stuff daily.
So, What Exactly is This Little Brown Guy?
First, let's get the basics down for anyone new to the frenzy. The "Have a Seat" series by Pop Mart features Kasing Lung's monster character, LABUBU, in a new format: a soft, plush body with a vinyl face, each one perched on a tiny, colorful chair. The standard set has six regular designs.
But then there's the secret. The chase. The one they call Duoduo.
He's the dark brown labubu of the series. Unlike the bright pinks, yellows, and blues of his case-mates, Duoduo is a rich, chocolatey brown. He has a calm, almost sleepy expression on his vinyl face, and his plush body feels slightly different, denser, somehow more premium, than the others. He comes with a matching dark brown chair. That's it. Simple.
So why the obsession? It's all about the odds. The official pull rate for the have a seat secret* is 1 in 144. That means, on average, you'd have to buy 144 individual boxes to find one. That's twelve* full cases. I've seen people do it. It's a wild ride. This scarcity is what makes him a rare have a seat labubu and a true grail for collectors.
The Anatomy of Hype: Why Everyone Lost Their Minds Over Duoduo
I've sold a lot of different blind box series, from Molly to Skullpanda. Secrets are always exciting, but the hype around the have a seat duoduo was different. It felt like a perfect storm.
For one, the plush-vinyl hybrid was a fresh concept. It combined the cuddly nature of a stuffed animal with the sharp, artistic detail of a vinyl toy. It was a brilliant move by Pop Mart. But the design of Duoduo himself is what really sealed the deal.
That brown have a seat labubu color is genius. It stands out by being understated. In a sea of vibrant colors, the earthy, teddy-bear brown felt classic and timeless. It looks good on a shelf, next to books, on a desk, anywhere. It doesn't scream "I'm a toy!" the way some of the brighter ones do. It's a more "adult" collectible, if that makes sense.
And then there's his name. In Mandarin, "Duōduō" (多多) can mean "many" or "a lot." The irony of giving the rarest figure a name that means "plenty" is a fun little inside joke for collectors who are in on it. It adds a layer of personality that goes beyond just being the labubu have a seat secret rare edition.
This isn't just another chase figure. It's a design that hit all the right notes at the right time, creating a frenzy that, honestly, I don't think even Pop Mart fully anticipated. The demand completely outstripped the supply from day one.
Real Talk: Let's Talk About the "Have a Seat Labubu Secret Price"
Okay, let's get into the numbers. This is where things get crazy. A single blind box from the "Have a Seat" series retails for about $17 USD. That's your price of entry. Your lottery ticket.
If you don't pull the labubu take a seat secret and decide to buy him on the secondary market, you are entering a whole different world.
When the series first dropped, I saw Duoduo selling for around $150. That felt high, but manageable for serious collectors. Then the hype exploded. Within a few months, the price climbed. $180. $200. At its absolute peak, I saw authenticated Duoduo figures selling on platforms like StockX for over $280. For a toy that comes out of a $17 box. It's madness.
Right now, as of late 2024, the price has stabilized a bit, but it's still high. You can expect to pay anywhere from $160 to $220 for a confirmed Duoduo with its box and card. Anything significantly cheaper should be a massive red flag for being a fake.
And fakes are a real problem. The more popular a figure gets, the faster the counterfeiters move in. I've seen some pretty convincing fakes of the brown sitting labubu. The color might be slightly off, the stitching on the plush a little sloppy, or the vinyl face might have a weird sheen to it. This is why, if you're buying secondhand, you absolutely must buy from a reputable seller or a platform with an authentication process. Don't get lured in by a "too good to be true" price on a random marketplace. You will get burned. For more on spotting fakes across different series, our guide on The Honest Labubu Macaron Buyer's Guide has some tips that apply here, too.
A Seller's Field Notes: What They Don't Tell You
As someone who has handled hundreds of these boxes, let me debunk a few myths and share some observations you won't get from a YouTube unboxing.
Myth 1: The Weight Trick. Forget it. It doesn't work. People love to think they can find the secret by weighing the boxes. With this series, it's impossible. They are all plush bodies of a similar size with a small vinyl head. The weight difference between Duoduo and, say, the regular Soymilk figure is so minuscule that no normal scale could detect it through the packaging. Don't stand in the store looking like a weirdo weighing boxes; it's a waste of time.
Myth 2: The Shake Test. Even more useless. What are you listening for? The gentle rustle of plush? They all do that. The chair is packed snugly. Nothing rattles. The only thing you accomplish by shaking the box is potentially scuffing the paint on the vinyl face inside. Just don't.
The Reality of the "Feel." Here's a detail I've noticed. The plush material on Duoduo feels slightly different. It's a tiny bit softer and denser than the other regular figures. It's not something you could ever tell from outside the box, but when you hold it, you can feel the subtle step-up in quality. It's a nice touch that rewards the lucky person who finds it.
Quality Control Is a Thing. Look, these are mass-produced collectibles. They are not handcrafted art pieces. While the quality is generally very good, I have seen minor issues. I'm talking a tiny stray thread on the plush body, or a minuscule dot of paint missing on the ear. The chair can sometimes be a little uneven, causing the sitting labubu secret to wobble slightly. It's rare, but it happens. It's part of the territory with blind boxes. If you're paying $200 on the secondary market, make sure you get detailed photos from the seller to ensure you're happy with the condition.
The V2 Hype Effect. When Pop Mart released the "Have a Seat V2" series, it had an interesting effect. As I covered in my seller's guide to the V2 hype, the new series brought a whole new wave of collectors into the fold. Many of them missed the original release, and their first question was, "What was the secret in V1?" This reignited the search for Duoduo and kept his aftermarket price stubbornly high, even years after its initial release.
My Honest Verdict: Is the Have a Seat Secret Rare Worth the Insane Price?
This is the big one. As a collector myself, and as a seller who wants my customers to be happy, is Duoduo worth it?
My head says no. My heart says yes. It's complicated.
From a purely logical standpoint, no. Paying over ten times the retail price for a small plush toy is objectively absurd. You could buy a whole case of a new series for the price of one Duoduo. You could buy an actual piece of art from an independent artist. The money could be spent in so many "smarter" ways. Chasing this have a seat rare figure can lead to serious buyer's remorse if you're not careful.
But from a collector's standpoint... I get it. This isn't about logic. It's about the thrill of the hunt. It's about completing a set. It's about owning a piece of the LABUBU story that so many people want but so few have. Duoduo is more than a toy; he's a status symbol within the community. When you see that brown sitting labubu on someone's shelf, you know they're either incredibly lucky or incredibly dedicated.My Real Talk Advice:
Don't go into debt for a vinyl plush toy. Please. The joy of getting it will not outweigh the stress of a credit card bill you can't pay.
If you love the thrill of the chase, buy a few blind boxes from a reputable store. Give yourself a chance at the magic. The feeling of pulling a secret yourself is a thousand times better than buying it online. If you're looking to try your luck, you can always check out LABUBU figures in our shop and see what calls to you.
If you decide to buy Duoduo on the secondary market, be patient. Watch the market. Don't jump on the first one you see. Wait for a listing with clear, detailed photos from a seller with a long history of positive reviews. And if you pull him yourself? Congratulations. You've just experienced one of the best feelings in the designer toy world.
The hunt for the labubu have a seat secret edition is a perfect example of what makes this hobby so addictive. It's a mix of beautiful design, manufactured scarcity, and pure, dumb luck. Duoduo is the undisputed king of that game, and whether you decide to chase him or not, you have to respect his place in the LABUBU hall of fame.
*Disclosure: PopNya may earn a commission if you purchase through links on this page.
