If you’ve been following the meteoric rise of Pop Mart’s The Monsters series, you know that not all "monsters" are created equal. While the newest generations like Have a Seat and Big Into Energy are currently trending, the true OG—the series that started the madness—is the Generation 1 (V1) Exciting Macaron series.
And in the world of V1, there is one name that makes every collector’s heart skip a beat: Chestnut Cocoa.
What is the Labubu Macaron Secret?
In every box of the Exciting Macaron series, there are six regular "flavors": Soymilk, Lychee Berry, Green Grape, Sea Salt Coconut, Toffee, and Sesame Bean. These are the colorful friends you see hanging off backpacks everywhere.
However, there is a "Hidden" or secret macaron labubu that replaces a regular in only 1 out of every 72 boxes. This is Chestnut Cocoa. Unlike the others, which have noses that match their fur color, Chestnut Cocoa is a deep, rich brown with a striking red nose.
Why is Chestnut Cocoa So Special?
Beyond the rarity, the V1 Secret is a piece of art toy history. It was the first time Kasing Lung’s Labubu was transformed into this specific vinyl-faced plush format.
-
The Aesthetic: The deep cocoa color is timeless. It’s the most "neutral" of the series, making it the ultimate accessory for high-end luxury bags.
-
The "First Gen" Status: As the series moves into V3 and beyond, owning an authentic labubu macaron secret from the first run has become a serious badge of honor in the community.
Authenticity Check: Don't Get Fooled by a "Lafufu"
Because the chestnut cocoa labubu secret is so valuable, the market is unfortunately flooded with fakes (often called "Lafufus"). If you’re hunting for this grail, you need to know what to look for:
-
The "Figure-8" Ears: On a real V1, the ears angle outwards slightly, creating a "Figure-8" silhouette from the front. Fakes often have ears that stand perfectly parallel.
-
The ID Card Freckles: This is the pro tip. Look at the illustration on the included ID card. An authentic Chestnut Cocoa card will have tiny freckles on Labubu’s face. Fakes almost always use a "clean" face illustration.
-
The Red Nose: The red should be a matte, warm tone. If it looks like cheap, shiny plastic, keep walking.
Where to Secure the Real Deal: With prices on secondary markets hitting $300+, the risk of getting scammed is high. At , we specialize in the real labubu macaron secret. We verify every V1 piece to ensure that our collectors are getting genuine Pop Mart history, not a cheap replica.
Final Thoughts: The Legacy of V1
The labubu exciting macaron secret proved that toys could be more than just playthings—they are fashion statements and emotional companions. Whether you’re a fan of the "Macaron" aesthetic or just a completionist looking to own the 1st Generation Secret, Chestnut Cocoa remains the undisputed king of the plush pendants.
Ready to add the OG Secret to your collection? Head over to and discover the magic of the Chestnut Cocoa Labubu today!
