The Truth About the 24k Gold Labubu: Price, Value & Resale Guide

The Truth About the 24k Gold Labubu: Price, Value & Resale Guide

PopNya Team February 24, 2026
Honestly, my DMs have been blowing up about that viral gold Labubu video. Is it real gold? Is it worth $10,000? I've dug into the rumors, the customs, and the official releases to give you the honest truth about Labubu resale values and that shiny collectible everyone seems to want right now.

Okay, we need to talk. If you’ve been scrolling through TikTok or Instagram lately, you’ve probably seen that video. You know the one—someone unboxing or showing off what looks like a solid 24k gold Labubu.

Since Lisa from Blackpink posted her collection, the hype for Kasing Lung’s creation has gone absolutely nuclear. But this gold version? It’s confusing a lot of people. I’ve been collecting designer toys for years, and even I had to do a double-take.

Is it real? How much is the gold Labubu worth? And should you actually be trying to buy one? Let’s get into the nitty-gritty of the Labubu market right now.

The Viral "24k Gold" Phenomenon

First off, let's clear up the confusion. When people search for the 24k gold labubu price, they are usually looking for one of two things:

1. The "Gold Mask" or "Gold" Colorway Vinyl Figures: These are official Pop Mart releases made of vinyl/PVC that are painted gold. 2. The Custom Jewelry/Plated Figures: These are often third-party customizations or extremely limited artist collaborations made with actual precious metals.

The viral videos floating around usually show the second type. There isn't a standard, mass-produced solid gold doll that you can just pick up at a vending machine.

So, How Much is a 24 Karat Gold Labubu?

If you are looking at a custom piece made of actual gold, the price tag is heavy. I’ve seen custom jewelers and high-end toy customizers listing 24 carat gold labubu pieces (usually plated or cast) anywhere from $800 to over $10,000 USD, depending on the weight and purity of the gold used.

There was a specific viral claim about a 24k gold labubu selling for an astronomical amount. Honestly, in the art toy world, value is subjective. If a famous jeweler casts a Labubu in solid gold, the 24k gold labubu price is strictly based on the spot price of gold plus the artistic labor. It’s not a standard retail price.

If you see a listing for a gold labubu doll for $50, it is absolutely not real gold. It’s likely a knock-off or just gold paint.

Official "Gold" Labubus You Can Actually Buy

For most of us collectors, we aren't dropping the price of a used Honda Civic on a single figure. But you can still get that golden aesthetic. Pop Mart has released versions that feature gold elements, and these are highly sought after in the resale market.

If you browse the current LABUBU collection, you'll see that standard figures are affordable, but the "secret" or "chase" figures—especially ones with metallic finishes—command a premium.

The "Gold Mask" and Special Editions

One of the most popular searches is for the gold labubu, which often refers to specific limited editions where Labubu is wearing a gold mask or has metallic fur.

* Retail Price: usually around $15-$20 (blind box). * Resale Price: Can jump to $150 - $300+ depending on the series.

The value here comes from scarcity, not the material. It’s vinyl, not metal. But because everyone wants to match Lisa’s vibe, the demand is outpacing supply.

The Custom Market: 24k Plated vs. Solid

This is where things get wild. Because Pop Mart doesn't mass-produce a solid gold figure, artists have stepped in.

I've seen listings on sites like Etsy or specialized toy forums for a 24 karat gold labubu. Usually, these are: * Gold Plated: A standard vinyl figure electroplated with a thin layer of 24k gold. These look incredible and shiny but are fragile. * Brass/Bronze Cast: Heavy metal figures polished to look like gold.

How much is the golden labubu in this custom market?

* Plated: $200 - $500 * Solid Metal (Brass/Bronze): $150 - $400 * Solid Gold (Custom Commission): $5,000+ (Price on Application)

If you are looking to buy one of these, be super careful. Verify the seller. A 24ct gold labubu listing on a random website without reviews is a huge red flag.

Why is Labubu Resale Value So High?

It’s not just the gold ones. The value of regular Labubu figures has spiked. I remember when you could easily grab a full set without fighting bots.

Now? It’s a different game.

1. The Celebrity Factor: I can't stress this enough. When a global superstar hangs a Labubu on their bag, the 24k labubu searches skyrocket. 2. Scarcity: Pop Mart releases these in waves. Once a series is gone, it’s gone. 3. The "Blind Box" Mechanic: You have to gamble to get the one you want, or pay up on the secondary market.

If you're just starting out and don't want to pay scalper prices, I'd recommend keeping an eye on the official drops or checking out the browse LABUBU figures page regularly to catch restocks before they vanish.

Investment Potential: Is the Gold Labubu Worth It?

People ask me, "How much is the gold labubu worth as an investment?"

Here is my honest take: * Official Vinyls: Yes. The rare, official gold-painted figures hold value well because they are authentic Pop Mart products. * Real Gold Customs: Risky. You are paying for the gold weight and the custom work. It’s harder to resell a $5,000 custom piece than a $200 rare vinyl figure.

If you buy a 24 karat labubu custom, buy it because you love how it looks on your shelf, not because you think you’ll flip it for double next month. The market for unofficial customs is volatile.

Tips for Buying Without Getting Scammed

Since the 24k gold labubu price is trending, scammers are out in full force.

1. Check the Material: If it says "24k Gold" but costs $30, it's plastic. Period. 2. Look for "Inspired By": Many sellers use keywords like 24 carat gold labubu to sell cheap resin knockoffs. Read the description. 3. Buy from Reputable Sources: Whether it's a trusted customizer or a legit retailer.

I actually picked up my first rare figure from the SKULLPANDA collection a while back, and I learned the hard way that checking seller reputation is everything. The same applies here.

FAQ: Your Burning Questions Answered

How much is a 24 karat gold Labubu really?

If you mean a solid gold custom, expect to pay thousands ($5,000+). If you mean a gold-plated custom, usually between $200 and $500. If you mean the gold-colored vinyl toy, resale is around $100-$300.

Is there an official 24k gold Labubu from Pop Mart?

Generally, no. Pop Mart releases gold-colored vinyl figures and occasionally collaborates on high-end art pieces, but a mass-market solid gold figure does not exist. Most "24k" items are custom-made.

Why is the gold Labubu so expensive?

It's a mix of hype (thanks to Blackpink's Lisa), limited supply, and for the real gold versions, the actual cost of the precious metal and craftsmanship.

Where can I buy a gold Labubu?

For official gold-colored figures, check secondary markets like eBay or StockX, or monitor restocks on toy sites. For real gold customs, you'll need to find specialized jewelry artists or high-end custom toy platforms.

Is the gold Labubu a good investment?

Official limited edition figures generally appreciate in value. Unofficial gold customs are riskier and harder to resell.

Final Thoughts

The hunt for the 24k gold labubu is exciting, but don't let the FOMO (Fear Of Missing Out) make you burn cash on a fake. Whether you want a shiny custom piece or just want to hunt for a secret edition vinyl, know what you are buying.

The Labubu craze isn't slowing down anytime soon. If you want to grab some adorable monsters that won't cost as much as a gold bar, you should definitely check out LABUBU inventory to see what's currently available. Happy hunting!