The Truth About the 24k Gold Labubu: Meme, Myth, or Million Dollar Toy?

"I am the owner of the one and only 24k gold Labubu."

If you spend any time on ToyTok or Instagram Reels, you can hear that sentence in your head right now. It’s the audio clip that launched a thousand memes and sent my DMs at PopNya into a frenzy. Everyone wants to know: Is it real? Can I buy one? And why does it look so shiny?

I’ve been dealing in designer toys for years, handling everything from standard blind boxes to 1000% Mega figures, and I need to address the elephant—or rather, the monster—in the room. The 24k gold Labubu phenomenon is a mix of brilliant viral marketing, confusion, and a little bit of "fool's gold."

Let’s strip away the hype and look at this from a genuine collector's perspective.

First off, we have to talk about that video. The 24k gold labubu girl (as search terms have dubbed her) holds up a blindingly shiny, metallic gold figure. The audio claims exclusivity. It claims opulence. It claims to be the "one and only."

But here is the reality check that hurts: It is almost certainly not solid gold.

Here is the science part that most people ignore. If that 24k labubu doll were solid 24 karat gold, considering the volume of a standard 17cm or even a smaller pendant-sized Labubu, it would weigh an absolute ton. Gold is dense. A solid gold figure of that size would likely weigh over a kilogram (2.2 lbs+) and cost upwards of $60,000 just in raw material melt value.

Watching the way the figure is handled in these videos—tossed around, held lightly between fingers—it defies physics. It moves like vinyl. It sounds like plastic when tapped.

What you are likely seeing is one of two things: 1. A high-quality electroplated custom (chrome gold paint over vinyl). 2. A very limited edition official release that uses "gold" in the name but is actually just metallic finish PVC/ABS.

Kasing Lung and Pop Mart have released gold-colored figures. This is where the confusion for new collectors sets in.

There isn't a single mass-produced solid gold Labubu sitting on shelves. However, there are "Golden" editions. For instance, in the "The Monsters" art series or specific event exclusives, we've seen metallic finishes. There are also the gold Labubu blind box secret chases in certain series that fetch a high price, though nowhere near the price of actual bullion.

If you are looking to start your own LABUBU collection, don't expect to find a solid gold bar shaped like a monster. You're looking for rare colorways.

I have to laugh because I keep seeing searches for 24 carrot gold labubu. While a vegetable-themed series would be hilarious (and honestly, Kasing Lung would probably do it), we are strictly talking about the metal here.

The terminology gets messy in the resale market. I've seen listings on eBay and Carousell using terms like 24 carat gold labubu, 24ct gold labubu, and 24 karat labubu interchangeably to describe custom painted figures.

Here is my honest take as a seller. This 24 karat gold labubu meme has distorted the market in a weird way.

I’ve seen customizers taking standard Labubus, spray-painting them gold, and listing them for $300+ with descriptions like "24k Style." That is a massive markup for a $20 can of spray paint and a $15 doll.

Authenticity is everything in this game. If you see a listing claiming to be the i have the only 24k gold labubu figure, run the other way. If it were a true "one-off" made of precious metal commissioned by Pop Mart, it would come with certificates of authenticity, likely a wooden display box, and a paper trail from the company itself. It wouldn't just be on a TikTok live stream.

I've been tracking the prices of metallic-finish Labubus since this meme took off. * Before the meme: Metallic/Gold colorway secrets were trading at roughly 8-10x retail.

Even the "Zimomo" figures (Labubu's taller, tail-having cousin) that feature gold fur accents have seen a bump in interest. Sellers are smart; they are adding 24k gold labubu keywords to listings that have nothing to do with gold, just to catch the search traffic.

If you want the aesthetic without being scammed by a fake solid gold labubu claim, here is what you should look for:

Pop Mart often releases "Fortune" or "Lucky" series where Labubu is painted gold to resemble the lucky cat. These are legitimate, official, and look great on a shelf.

Almost every blind box series has a secret. In series like "The Monsters: Art" or similar, the secrets often feature metallic paints. These are the "grails" you should be hunting. You can browse LABUBU figures on our site to see which series are currently in stock, though secrets are obviously hard to come by.

Honestly? If you just want the look for a video or a meme, buy a duplicate common figure and customize it. High-quality model paints (like Tamiya Gold Leaf) look incredible on vinyl. Just don't try to sell it as a 24 carat labubu investment piece later.

The 24k gold labubu girl video is iconic. It captures exactly what collecting feels like—that desire to have the "one and only" piece that nobody else has. But don't let the FOMO (fear of missing out) cloud your judgment.

The is the gold labubu real question has a nuanced answer: The figure exists physically, yes. But is it made of gold? No. Is it the only one? Probably not anymore, given how many customs are being made right now.

If you are serious about collecting, focus on official releases. Look for the box quality, the Pop Mart hologram stickers, and the card. A real vinyl grail is worth more than a fake gold one any day of the week.

And if you do happen to actually have a solid gold monster... well, maybe don't hold it over a balcony for a TikTok video.

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