I need to start this post by clearing the air, because my DMs and store emails have been blowing up with the same question for months: "Do you have the Squid Game LABUBU in stock?"
So, let's get this out of the way right now. I'm going to save you a lot of frustrating searching.
There is no official Squid Game LABUBU.
It does not exist. Pop Mart never made one. Netflix never licensed it. It was never a secret drop or a regional exclusive. What you're seeing in all those viral TikToks, Instagram reels, and Etsy listings is a beautiful, creative, and sometimes messy example of fan culture at its absolute best. It's a custom job. A DIY project. A community-driven phenomenon.
And honestly? It's one of the coolest things to happen in the LABUBU world in a while. But it's also a minefield for unsuspecting buyers. As someone who lives and breathes these little monsters, I feel like I need to give you the real story.
The Perfect Storm: How a Fan Creation Took Over
So if it's not official, why is it everywhere? It was a perfect storm of three things colliding at exactly the right moment.
First, you have the base model: The Monsters (Zimomo) Macaron series. These little keychain LABUBUs are, for my money, one of the best things Kasing Lung and Pop Mart have ever put out. They're relatively affordable, accessible, and their simple, round body with no pre-molded clothing makes them a perfect blank canvas. They are basically little naked monster babies waiting to be dressed up. This is a key point that many people miss; you can't just put clothes on any LABUBU. The Macaron series is uniquely suited for it.
Second, you had the absolute cultural explosion that was Squid Game on Netflix. You couldn't escape it. The green tracksuits, the pink guard jumpsuits, the creepy Young-hee doll… these images were burned into the global consciousness.
Third, and most importantly, you have the incredible creativity of the designer toy community. Someone, somewhere (probably on Taobao or Weibo first, as these things often go) looked at their little Macaron LABUBU and then at their TV screen and had a brilliant idea. They made the first set of Squid Game LABUBU clothes.
The result was pure viral magic. The cuteness of LABUBU mashed up with the dark, thrilling aesthetic of Squid Game was instantly iconic. It spread like wildfire. Suddenly, everyone wanted one. The problem? You couldn't just buy one. You had to make it.
A Buyer's Guide to the Unofficial Marketplace
This is where things get complicated, and where I see a lot of new collectors get tripped up or even ripped off. Since there's no official product, a whole cottage industry has sprung up to fill the demand. If you're trying to create your own Squid Game LABUBU, you're basically looking at two main paths: buying pre-made clothes or going the 3D printing route.
Path 1: Buying Handmade LABUBU Clothes
This is the most common route. You'll find these outfits all over Etsy, eBay, and independent seller sites. They range from surprisingly high-quality to, frankly, absolute trash. I've seen it all.
The most popular outfits are: * The Player Tracksuit: The iconic green tracksuit, usually with a number like 456 (Gi-hun), 067 (Sae-byeok), or 001 (Il-nam). * The Pink Guard Jumpsuit: The hot pink/red jumpsuit with a black belt. Sometimes this comes with a 3D-printed mask. * The Young-hee Doll Dress: The orange-and-yellow dress from the "Red Light, Green Light" game.
Prices for these are all over the map. I've seen a simple tracksuit sell for $15, and I've seen a full set with tiny sneakers and a 3D-printed mask go for over $50. And that's before shipping, which is often coming from overseas.
Here's my real talk on this: The quality is a total lottery. I ordered a few from different sellers out of curiosity. One was amazing, perfectly stitched, with a tiny working zipper and soft fabric. Another one arrived and the "tracksuit" was literally just two pieces of cheap green felt glued together. It looked awful and the glue residue was a nightmare.
This is the wild west of customization. There are no official standards. My best advice is to read reviews like your life depends on it. Look at customer photos, not just the seller's slick product shots. If a deal seems too good to be true, it probably is.A HUGE Collector's Warning: The Danger of Dye Transfer
Here is the single biggest warning I can give you, and it's something most sellers won't mention. Beware of dye transfer.
Cheap, brightly colored fabrics (like the kind used for a hot pink guard suit or a dark green tracksuit) can and will bleed their color onto your LABUBU's vinyl. I have seen this happen. A customer sent me a photo of their prized Soy Macaron LABUBU with faint pink stains around its arms and legs after leaving it in a cheap guard outfit for a few weeks. The stains are permanent. It's heartbreaking.
Good quality, pre-washed fabrics from a reputable maker will minimize this risk. Cheap felt from a random seller is a gamble. My personal rule? I don't leave my LABUBUs in any dark or brightly colored fan-made outfits for more than a day or two. It's just not worth the risk to the toy itself.
Path 2: The 3D Printing Route
This is a newer, more tech-savvy way to customize. You'll find 3D model files on sites like Cults3D and Sketchfab. These are usually for the accessories, like the guard masks (circle, triangle, square) or even a tiny Dalgona tin.
The pros? It's cheap. A file might only cost you $3-$5. If you have a 3D printer, you can make as many as you want.
The cons? You need a 3D printer, obviously. And the work doesn't stop there. The printed pieces come out as a single-color raw plastic. You'll need to sand them, prime them, and paint them yourself with tiny brushes and a steady hand to get them to look good. It's a whole other hobby on top of toy collecting. For some, that's a fun project. For me, it's a quick way to get paint on my desk and a headache.
Our Take: The Real Talk on the Squid Game LABUBU
So, as a seller and a collector, what's my final verdict on this whole trend?
Honestly, I love the spirit of it. I love that fans took a toy they adore and mashed it up with a show they were obsessed with. It proves how much passion is in this community. The creativity is off the charts. It's a reminder that these aren't just static figures to sit on a shelf; they're canvases for our own imagination. The whole phenomenon really highlights the core appeal of the LABUBU Macaron keychain as a platform for personal expression.
But I also have major reservations. The lack of quality control is a big one. The risk of damaging your expensive and sometimes hard-to-find LABUBU with a cheap, dye-bleeding outfit is very real. And I feel for the new fans who don't know the backstory and spend weeks searching for an "official" version that doesn't exist, thinking they're just missing a secret drop.
This whole thing screams one thing to me: a massive missed opportunity for Pop Mart. The demand is clearly there. Can you imagine an official, high-quality Pop Mart x Netflix LABUBU series? Or even just official clothing packs? They would sell out in seconds. The fact that fans had to create this entire market themselves shows just how much they want to engage with and customize their toys. It's a space that goes way beyond just the figures themselves, touching on a whole world of Labubu accessories.
So, if you're thinking about getting a Squid Game outfit for your LABUBU, my advice is this: go for it, but be smart. Treat it as a fun, novelty accessory. Don't overpay. Vet your seller carefully. And for the love of all that is holy, don't leave a cheap pink jumpsuit on your rare white LABUBU for a month.
And if you're looking to start your collection or add a new "blank canvas" to your monster family, you can always browse our LABUBU collection for the real deal. We'll handle the official stuff, and leave the brilliant, chaotic, and creative custom jobs to the fans who do it best.
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