"How much does a Labubu cost?"
It's the first question everyone asks. And my answer is always the same: "Which one?"
That's not me being difficult, I swear. It's the honest truth. As someone who runs PopNya and has boxes of these little monsters coming in and out of my office every single day, I can tell you that the labubu figure price isn't one single number. It's a spectrum. It's a rollercoaster. And honestly, it's a huge part of what makes collecting them so addictive.
So, let's break it down. No fluff, no generic SEO-speak. This is the real-world playbook from a collector and seller who lives and breathes this stuff.
*The Starting Line: Retail Price (The Price You Should* Pay)Let's start with the basics. If you walk into an official Pop Mart store or buy from an authorized retailer (like us!), a single, standard Labubu blind box will cost you somewhere between $15 and $18 USD. This is the baseline. The real labubu price.
For that price, you get the thrill of the unboxing: a sealed box, a foil-wrapped mystery figure, and a collector card. You don't know which one you're getting. It could be the common one you already have, or it could be the one everyone is fighting for.
Most serious collectors, however, don't buy single boxes. They buy a full case. A case contains 12 blind boxes. The big advantage here is that you're guaranteed to get a full set of the regular designs (usually 12 regulars in a set) with no duplicates. A case will run you about $180 - $210. It's the most cost-effective way to collect, and if you're trying to build your army, it's the only way to go. You can always browse LABUBU figures on our site to see what full cases we have in stock.
But retail is just the beginning of the story. It's the calm before the storm. The real price chaos happens in the secondary market.
Decoding the Aftermarket Madness: Why That $16 Doll is Now $200
So, you see a Labubu on eBay or StockX for $100, $200, or even more. What gives? Are labubus expensive? Well, some of them certainly are. This isn't random. There are specific factors that turn a cute vinyl toy into a high-value collectible.
1. The Secret Chase Figure: This is the big one.The odds of pulling one are typically 1 in 144 boxes. That means you'd have to buy 12 full cases to guarantee you get one. When the Labubu Macarons series dropped, the secret figure, "Lychee," was instantly selling for $180-$250. People were going nuts for it. How much is the secret labubu worth? Whatever the most desperate person is willing to pay in the first 48 hours of release.
2. The "Popular" Regular: This is an insider detail that a lot of newcomer guides miss. Not all regular figures are created equal. In every set, there are 1-2 regular designs that just hit different. They become fan favorites, and their price shoots up, even though their pull-rate is the same as the others (1 in 12).
A perfect example is Soy Milk from The Monsters Go Camping series. It's just a regular figure, but its simple, clean design and cute little cup made everyone want it. I've seen Soy Milk sell for $40-$50 on its own, while other figures from the same set barely fetch the original box price. The same thing happened with Chestnut from the Fall in Wild series. The market decides what's hot, not just the rarity ratio.
3. Limited Editions and Collabs: This is where things get truly wild. Labubu special editions are released outside the main blind box series, often in collaboration with other brands or for specific events. Think of the Spongebob crossover, the high-fashion collabs, or event-exclusives sold only at the Shanghai Toy Show. These are produced in much smaller quantities and are often not available globally. The FOMO is immense, and the prices reflect that. I remember the "Heart Macaron" Labubu, an event-exclusive, hitting the aftermarket for over $500 almost immediately.
4. The "Super Secret" or Hidden Figure:** Just to make things more interesting, some series have a super secret figure, with even crazier odds, like 1/720. These are the true unicorns. The rarest labubu doll in a given series is often this hidden chase. The price for these can be astronomical because so few people ever even see one in person.
Real Talk: A Seller's Honest Opinion on Labubu Prices
Okay, let's have a frank chat. People see a $300 Labubu and immediately think the hobby is an expensive, inaccessible money pit. I get it. But here's my take as someone who sees the whole picture.
Honestly, for the average person who just loves the art and wants to collect the figures, Labubu is not an expensive hobby. Think about it. A new video game is $70. A couple of movie tickets with popcorn is $50. A single blind box for under $20 is a pretty small price for the joy it brings.
The "expensive" part is entirely optional. It's driven by a few things: * The Gambling Aspect: People chasing the high of pulling a secret.
The Hype Cycle: Needing to have the newest, hottest figure right now*.* Completionism: The desperate need to own every single figure, including the rarest labubus.
My advice? Don't fall into the hype trap. Collect what you genuinely love. If you think a figure is cute, it doesn't matter if it's a "common" or a "chase." And if you're trying to make a quick buck, this probably isn't the hobby for you. The market is volatile, and for every person who flips a secret for $200, there are dozens who just have a shelf full of duplicates. The joy is in the art, the community, and the thrill of the hunt, not the potential profit.
The Collector's Playbook: My Insider Tips for Buying and Pricing
Over the years of buying, selling, and trading, I've learned a few things. Here are some tips that you won't find in most guides.
Insider Tip #1: The Box Weight "Trick" Is a Lie. Back in the day, you could sometimes identify a secret figure by its weight. Collectors would bring tiny digital scales to stores. Pop Mart got wise to this. Fast. Now, the weights are much more uniform. For recent series, they even include different weighted cardboard inserts or vary the plastic packaging to make every box feel almost identical. Don't waste your time trying to weigh them; you'll just look silly and be wrong.
Insider Tip #2: Box Condition is a Bigger Deal Than You Think. For serious collectors, a dented or torn box is a dealbreaker. I've had to discount figures by 10-20% just because the corner of the box was slightly crushed during shipping, even though the figure inside was perfect. If you're buying on the secondary market, always ask for photos of the actual box. If you're selling, protect those corners! A pristine box can add real value, especially for a full case. This is a key part of understanding the real value you get when you buy a full Labubu box.
Insider Tip #3: Market Timing is Everything. The labubu average price for a chase figure follows a predictable pattern. * Week 1 (The Peak): Prices are insane. Hype is at maximum. * Month 1-3 (The Dip): More figures enter the market as people open their cases. Prices cool off and stabilize. This is often the best time to buy a specific figure you want. * Year 1+ (The Climb): The series gets discontinued. Stock dries up. The figure becomes harder to find, and the price starts to slowly climb again, especially for the fan favorites.
If you can be patient, you can save a lot of money by waiting for that initial hype to die down.
The Heavy Hitters: A Look at the Most Valuable Labubu
Okay, you want to know about the big guns. What is the most valuable labubu? What are the best and rarest labubu figures that collectors dream of? It's a complicated question, as the market is always shifting, but they generally fall into a few categories.
The "Mega" Scale Figures: These aren't your standard 3-inch toys. We're talking about the 400% (about 11 inches) and 1000% (about 27 inches) Labubus. These are produced in extremely limited quantities and are more like art statues. Their retail price is already high (hundreds or even thousands of dollars), and their resale value can be immense. The Mega Space Molly is a famous example in the Pop Mart world, and the Mega Labubus follow the same trend.
The Mythical Chases: These are the figures that are more legend than reality for most collectors. The black rainbow labubu from The Monsters Toys series is one. It's a stunningly beautiful, ultra-rare variant. Another is the labubu brown color chase from the first Zimomo series, a simple but highly coveted figure. And of course, there are whispers and legends of one-of-a-kind pieces like a 24k Gold Labubu, which are more like mythical artifacts than actual collectibles you can buy. These figures define what a super rare labubu truly is.
Event & Artist Exclusives: Before Labubu was a Pop Mart superstar, the artist Kasing Lung would release his own hand-painted versions or small-run exclusives at toy conventions. These are the holy grails. They are not mass-produced. They carry the direct touch of the artist. Finding one of these is like finding a Picasso at a garage sale. Their value is almost impossible to quantify and is determined by private sales and auctions, often reaching thousands of dollars. The answer to what the most expensive Labubu is almost always points to one of these early, artist-made pieces.
Understanding these categories helps you see what "rare Labubu" actually means in the collector community. It's not just about the 1/144 secret; it's about history, production numbers, and artist involvement.
PopNya's Take: My Final Verdict
So, how much money are labubus? They cost as much as you want them to.
You can be a happy collector with a $100 budget, buying a few blind boxes a year and enjoying the surprise. Or you can be a high-roller chasing a $1,000 exclusive. Neither is the "right" way to do it.
My honest verdict is this: the perceived high labubus price is a bit of a mirage. It's focused on the 1% of figures that hit the stratosphere. For 99% of the figures, the price is reasonable, fair, and accessible. The core of the hobby is still a $16 box of joy.
If you're just starting, don't get intimidated by the noise. Buy a figure that makes you smile. If you get hooked, consider buying a full case to get the whole set without the headache. And if you decide to hunt for a specific character on the secondary market, use the tips above and be patient.
The world of Labubu is deep, fun, and full of amazing art. Don't let a few crazy price tags scare you away from the magic.com/collections/labubu) and start your own adventure.
Disclosure: PopNya may earn a commission if you purchase through links on this page.
