I remember when Pop Mart first dropped the teasers for "The Monsters: Into the Wild" series. The community went nuts. And I mean, completely bonkers. We've had flocked Labubus before, but this was different. The colors. The psychedelic, 70s-inspired patterns. It was an instant hit before a single box was even sold. As a seller at PopNya, my DMs blew up. "When are you getting them?" "Can I pre-order the pink one?" It was chaos. Beautiful, fuzzy chaos.
And that chaos hasn't really stopped.
So, what exactly is the tie dye labubu? It's not an official name, but it's what everyone calls them. The series is officially named "The Monsters: Into the Wild." They're standard-sized Labubu figures, but they're covered in a soft, velvety flocking with these incredible multi-color designs. They're not keychains, though a lot of people are turning them into bag charms (more on that later). They come in a blind box, so you never know which one you're gonna get.
The hype is understandable. Kasing Lung's Labubu design is already iconic with its mischievous grin and long ears. But covering it in a tactile, vibrant flocking just took it to another level. It's a sensory experience. You want to touch it. The colors are also a huge departure from the more pastel or monochrome series we've seen in the past. They just pop on a shelf.
The Color Hierarchy: Let's Be Real
Not all tie dye labubus are created equal in the eyes of the market. There's a very clear pecking order, and if you're shopping on the secondary market, the prices reflect that. Brutally.
First, the undisputed queen: the pink tie dye labubu. Its official name is "Wild Berry," and it's the chase figure of the series (not including the actual secret). The mix of pink, yellow, and a hint of blue is just perfect. It's the one everyone wants. When this series first launched, retail was about $17 a box. I saw Wild Berry selling for $120 on Mercari within the first week. That is not a typo. Even now, months later, you'll be lucky to find one under $80. It's a phenomenon. The demand is just that high.
Then you have the purple tie dye labubu, or "Taro." It's a gorgeous mix of purple, blue, and pink. It's the second most-wanted, and its price reflects that. Expect to pay anywhere from $50 to $75 for this one. It's my personal favorite of the regular set. The colors are deep and a little less in-your-face than the pink one.
Next up is the green tie dye labubu, "Matcha." A lovely blend of green, teal, and yellow. This one is also super popular and usually hovers around the $40-$55 mark. It gives off a slightly more chill, earthy vibe.
After those top three, you have the others like "Blueberry" (blue/purple), "Mango" (yellow/orange), and "Mint" (light blue/green). These are what we'd call the "common" figures of the set, and you can usually find them for a bit over retail, maybe $25 to $35, depending on the seller. They're all amazing, but they just don't have the same chokehold on the community as the pink, purple, and green ones. And then there's the secret, "Rainbow," which is a whole other level of rare and expensive.
Real Talk: Flocking, Fakes, and What to Watch For
Okay, let's get into the nitty-gritty. The stuff you don't see in the perfect promo pictures. As someone who has handled dozens and dozens of these figures, I've seen it all.
First, the flocking itself. It's soft and velvety, but it is a DUST MAGNET. If you're going to display your labubu doll tie dye figure, put it in a case. Seriously. I use a soft makeup brush to gently dust mine. Also, the flocking can be fragile. I've seen figures arrive with tiny bald patches, especially around the ears or feet where they might rub against the plastic insert in the box. It's usually a tiny flaw, but for perfectionists, it can be frustrating.
One thing I've noticed from handling different batches for the shop: the flocking isn't always 100% consistent. Some feel slightly denser or plusher than others. This isn't a defect, just a normal variation in manufacturing. But it's a little detail only someone who has touched a lot of them would probably notice.
Now, let's talk about the scary part: fakes. The more popular a series gets, the faster the fakes appear. And for the tie-dye series, they are out there. It's a problem that plagues a lot of popular figures, and I've even written about how to avoid getting scammed on Labubu keychains, because the same principles apply here.
How to Spot a Fake Tie Dye Labubu: * The Box: This is your first clue. The colors on a fake box are often slightly duller or more saturated than the real thing. The print quality might look a little blurry. * The Feel: The flocking on fakes often feels cheaper. It's less velvety and more like felt or even a bit plasticky. It's not as soft. * The Smell: This is a weird one, but it's true. Fakes often have a strong chemical or plastic smell right out of the box. An authentic Pop Mart figure has a very neutral, clean scent. * The Price: If you see a "Wild Berry" (the pink one) for $25, it's fake. 100%. No one is selling the most popular figure in the set for less than the price of two blind boxes. If the deal seems too good to be true, it absolutely is.
Always buy from reputable sources.Be very careful in random Facebook groups or on unverified sites.
The Bag Charm Phenomenon
You've probably seen it on TikTok and Instagram. People are taking these beautiful figures and screwing a little metal eyelet into their heads to turn them into bag charms. It looks amazing. But it also gives me a tiny heart attack every time I see it.
Doing this permanently alters the figure and, in the eyes of most serious collectors, tanks its value. If you ever plan to resell it, don't do it. However, if it's your figure and you want to rock it on your bag, go for it! Just be aware of the risks. You need to be careful not to crack the vinyl when you screw in the hook. This trend is a huge part of the current Labubu craze, and it's a testament to how people want to integrate these little monsters into their daily lives. It's a whole world of customization, and if you're into that, you might want to check out a playbook for Labubu accessories to see what's possible.
Also, a word of warning: that soft flocking will get dirty FAST if it's banging around on a purse all day. And it's not easy to clean. You can't just wipe it down. Some people have had success with a bit of micellar water on a Q-tip for small spots, but it's a delicate operation. This is also where dressing them up comes in; a little shirt or overalls can protect the flocking. Just be sure you get the right size, I've seen some disasters, which is partly why I wrote an unofficial guide to Labubu clothes.
Our Take: My Honest Verdict as a Seller
Okay, so here's my brutally honest take. Is the "Into the Wild" series overhyped?
Yes. A little.
The secondary market prices, especially for the pink tie dye Labubu, are driven by pure FOMO (fear of missing out) and social media trends. Paying over $100 for a non-secret, mass-produced vinyl figure is objectively wild. There are so many other incredible designer toys you could get for that price.
BUT.
The series is also genuinely fantastic. The designs are joyful, the flocking is satisfying, and Kasing Lung's art is at its best here. They are, without a doubt, some of the most visually appealing Labubus ever released. They make people happy. As a seller, they fly off the shelves faster than I can list them. As a collector, I have a few on my own desk, and they make me smile.
My final verdict is this: If you love the design and can find one for a price that feels fair to you, then do it. If you pull a Wild Berry from a blind box, congratulations! You've won the lottery. But please, do not go into debt or spend your rent money chasing a pink flocked monster. The joy of collecting should never be overshadowed by financial stress. There are tons of other amazing figures out there, and part of the fun is discovering them. Take a moment to browse our full LABUBU collection and you'll see what I mean. There are so many wonderful designs that don't have the insane "tie-dye tax."
The hunt is part of the fun, but so is being a smart collector. Know the market, know the risks, and most importantly, buy what you genuinely love, not just what's trending.
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