I still remember the day the Labubu x Naruto Shippuden collaboration was announced. The entire designer toy community, and a good chunk of the anime world, just collectively lost its mind. As someone who runs PopNya and has boxes of Labubu coming in and out of my house daily, I knew this was going to be chaos. And I was right. The Pop Mart site crashed. The aftermarket prices went vertical. It was a perfect storm of two massive, passionate fanbases colliding.
This wasn't just another blind box series. This was an event. And since that day, the number one question I get is about the Naruto Labubu series. People want to know where to find them, what a fair price is, and if they're even worth the hype. Having bought, sold, and traded dozens of these figures, I've seen it all. The good, the bad, and the ridiculously overpriced. So let's talk about it, for real.
The Lineup: More Than Just Naruto and Sasuke
First, let's break down who is actually in this set. Pop Mart did a pretty solid job of picking iconic characters from the Shippuden arc. You've got:
* Naruto Uzumaki * Sasuke Uchiha * Sakura Haruno * Gaara * Shikamaru Nara * Minato Namikaze (The Fourth Hokage) * Jiraiya * Kakashi Labubu (Hatake Kakashi) * Labubu Itachi (Itachi Uchiha)
And then the two secrets: a regular secret of Kurama Mode Naruto and a super-secret of Kurama Mode Naruto in a different colorway.
Right off the bat, the standouts were obvious. Everyone, and I mean everyone, wanted the Kakashi Labubu and the Naruto Labubu Itachi. The designs are just fantastic. The way Kasing Lung's Labubu character, with its signature monster ears and toothy grin, is adapted into these iconic ninja looks is brilliant. Kakashi's spiky hair and headband pulled over one ear? Perfect. Itachi's Akatsuki cloak and solemn expression? Chef's kiss.
Honestly, some of the others are a bit more of a mixed bag. The Naruto and Sasuke are solid, but a little predictable. The real sleeper hit, in my opinion, is Jiraiya. The detail on his hair, the scroll on his back, and the face paint translate incredibly well to the Labubu form. It's a figure that has way more personality in hand than it does in the promo pictures.
*The Price Problem: What Should You Actually* Pay?Okay, let's get to the painful part: the naruto labubu price**. This is where things get crazy.
When the series launched, a single blind box retailed for about $17 USD on the Pop Mart site. A full case of 9 boxes (which guarantees no duplicates but doesn't guarantee a secret) was around $153. That's the baseline. The price you should have paid.
That lasted for about five minutes.
Within hours of selling out, the secondary market exploded. I was watching eBay listings in real-time.* Common Naruto/Sakura/Shikamaru: These quickly jumped to $30-$40. If you find one for under $30 now, that's a decent deal. * Gaara/Jiraiya/Minato: These tend to hover in the $45-$60 range. They're popular but not at the top of the food chain. * Kakashi Labubu: This is where it gets serious. Kakashi consistently sells for $70-$90. I've personally sold a few in the $80 range at PopNya, and they don't last long. The demand is just relentless. * Naruto Labubu Itachi: This is the grail for most collectors of this set. Immediately after release, I saw confirmed sales for $150+. The price has cooled slightly, but it still regularly commands $100-$130. It's the most expensive non-secret figure in the set by a long shot. * Kurama Mode Secret: If you pull this, congratulations. You're looking at a $200-$300 figure, depending on the day.
Why the insane prices? It's a combination of factors. Naruto is a global phenomenon, Labubu is the hottest designer toy on the market, and this was a licensed collaboration, which often means more limited production runs. It created a frenzy that the regular market couldn't satisfy.
The Hunt: Where to Get Naruto Labubu (The Real Answer)
So, you see the prices and you're still in. You need that Kakashi for your desk. Where to buy naruto labubu without getting a second mortgage? You have a few options, each with its own pros and cons.
1. Official Channels (The Hunger Games Method)
Your first thought is probably Pop Mart's official website or their physical stores. Good luck. Seriously. Restocks happen, but they are unannounced, happen at odd hours (especially for US buyers trying to catch a global restock), and are gone in seconds thanks to bots and hyper-aware collectors. Following them on social media and turning on notifications is your only real shot here, and it's a slim one. If you live near a physical store, get friendly with the staff and ask about their shipment days, but expect a line.
2. Reseller Platforms (The Wild West)
This is where most people end up. Platforms like eBay, Mercari, and even StockX are flooded with Naruto Labubus.
The upside is availability. You can find any figure you want, anytime. The downside is the price and the risk of fakes. The Naruto Labubu series has been heavily counterfeited. I've seen fakes that are getting scarily good. Your best defense is knowledge. The paint on fakes is often flatter, the plastic feels cheaper and lighter, and the printing on the box and collector card can be blurry or have incorrect fonts. I wrote a whole guide on spotting fake Labubu that goes into more detail, and the principles all apply here. Always buy from sellers with a long history and high ratings. If a price seems too good to be true, it is.
3. Collector Communities (The Inner Circle)
This is my preferred method for hunting down a figure. Facebook groups (like "Labubu and Friends Collectors") and Discord servers are where the real trading and selling happens. You'll often find better prices here because you're cutting out the middleman fees from eBay. People are often willing to trade their duplicates for something they need.
The risk here is getting scammed. Always, always use PayPal Goods & Services for payment. It provides buyer protection. Never use Friends & Family, Zelle, or Venmo unless you know the person intimately. Ask for references and be wary of brand-new profiles.
4. Specialized Stores (Like Us!)
This is the shameless plug, but it's also a genuine option. Independent online stores like our own, PopNya, often do the hard work of sourcing authentic sets. Yes, the price will be higher than retail because we have to acquire them on the secondary market too. But what you're paying for is a guarantee of authenticity, professional packaging, and the convenience of not having to fight bots at 3 AM. It's a trade-off between time/risk and money. If you want to see what a curated collection looks like, you can always browse our LABUBU collection and see what we've managed to track down.
Real Talk: My Honest Collector's Verdict
So, are they worth the hype and the insane aftermarket prices?
Honestly... It depends.
As a massive fan of Kasing Lung, the creator of Labubu, and a fan of Naruto, this felt like a dream collab. And for the most part, it delivered. The designs are fun and recognizable. But if I'm being critical, the quality control on this series felt a little... Rushed compared to some of the core Labubu series like The Monsters Camping or the recent Weather series.
It's a tiny detail, but for a premium-priced figure, it's something to look out for. Similarly, the paint on Naruto's whiskers can sometimes be applied a little thick. These aren't deal-breakers, but it shows the strain of mass-producing such a high-demand item.
If you are a die-hard Naruto fan, you will love these. They are a fantastic, high-end collectible that celebrates the series in a unique way. Go for it.
But if you're primarily a Labubu collector who is just getting caught up in the hype, I might offer a word of caution. Don't let FOMO drive your purchases. The core of what makes Labubu special, the whimsical, slightly mischievous monster design, is sometimes stronger in the non-collab series. The reason so many people are obsessed and even drawing Labubu is because of that original charm.
Don't Forget the Plush!
Pop Mart also released a line of Naruto Labubu plush keychains. They are adorable, much more affordable (usually $20-$30 on the secondary market), and way easier to find.
I have the Kakashi plush on my backpack, and the quality is surprisingly great. The stitching is solid, the materials are soft, and it's a great, lower-stakes way to get in on the collaboration. They made Naruto, Sasuke, Kakashi, and Itachi in plush form. It's a fantastic alternative that a lot of people overlook in their hunt for the vinyls.
Ultimately, collecting is about what brings you joy. The Naruto Labubus are a landmark series that brought so many new people into the world of designer toys. If you manage to snag one, it's a great piece for any collection. Just be a smart buyer. Know the market, check for authenticity, and don't be afraid to walk away from a bad deal. There are always more monsters out there waiting to be discovered. Take your time and check out LABUBU figures that really speak to you, not just the ones with the most hype.
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