So, your Instagram and TikTok feeds are suddenly overflowing with LABUBU figures dressed in tiny blue overalls and a signature red bow. You've seen them. I've seen them. It's a full-blown phenomenon, and if you're like me, your first thought was, "Where do I get one?"
As the owner of PopNya, I get asked about this constantly. "Do you sell the Hello Kitty Labubu?" "Where can I find the hello kitty labubu clothes?" The search volume for this stuff is wild, and it points to one of the most fun, creative, and sometimes frustrating corners of the designer toy world.
Before we go any further, I have to clear the air on the single biggest misconception.
The Collab That Doesn't (Officially) Exist
Let's get this out of the way first: There is no official Pop Mart x Sanrio LABUBU clothing collaboration.
Read that again.
As of right now, Kasing Lung and Pop Mart have not partnered with Sanrio to release an official line of Hello Kitty outfits for their vinyl figures. The entire trend, every single picture you see, is 100% fan-driven and community-created. It's a testament to the creativity of the fandom, but it's also the source of a lot of confusion for new collectors.
This means every hello kitty labubu outfit you see for sale is unofficial. That's not necessarily a bad thing! It's just that you're not buying a licensed product. You're diving into the world of custom and fan-made goods, which has its own set of rules, price points, and pitfalls. This is a buyer-beware market, and I'm here to give you the playbook.
The Three Tiers of Hello Kitty Outfits: A Buyer's Guide
When you start hunting for these outfits, you'll quickly realize there are three main categories, each with its own price and quality level. I've bought from all three, for science. Here's the breakdown.
Tier 1: The AliExpress/Temu Gamble ($10 - $25)
This is where most people start. You type "hello kitty labubu clothes" into the search bar on one of these mega-marketplaces, and hundreds of listings pop up. The prices are tempting, often under $20 with free shipping.
The Good: It's cheap. If you just want something for a quick photo and don't care about longevity or perfect quality, this is an option. Sometimes, you get lucky and find a surprisingly decent set for the price.
The Bad: It's a total gamble. I've ordered a few of these just to see what arrives. One time, I got an outfit where the "red bow" was a piece of felt hot-glued on so crooked it was touching the ear. The blue "denim" of the overalls felt like a disposable party tablecloth. The stitching was already coming undone right out of the tiny plastic bag it was shipped in.
The Real Collector Tip: Look for listings with photo reviews from actual customers. Do not trust the slick, professional product photos, they are often stolen from original creators. If you see a listing with zero photo reviews, just close the tab. It's not worth the three-week shipping time to receive a pile of disappointment. Also, be prepared for the sizing to be all over the place.
Tier 2: The Etsy & Instagram Artist Haven ($30 - $70+)
This is where the magic happens. This tier consists of independent artists, often fellow collectors, who crochet, knit, or sew these outfits by hand. You'll find them on Etsy, or by following hashtags like #labubuclothes on Instagram.
The Good: The quality is usually on another planet compared to the mass-produced stuff. You're getting something made with care, with better materials. You can often even request customizations, maybe you want the bow in a different color, or a matching accessory. Most importantly, you are directly supporting an artist and a member of the collecting community. The feeling of putting a beautifully crafted, handmade outfit on your favorite Labubu is just... chef's kiss.
The Bad: The price. You're paying for skill, time, and better materials, and the cost reflects that. A well-made crocheted set can easily run you $50 or more. You also might have to wait. Popular creators often have a backlog of commissions, so it could be weeks or even months before you receive your order.
The Real Collector Tip: Vet your artist. Look at their reviews, sure, but also look at their body of work. Do they have a consistent style? Do they show process videos? A passionate creator is proud of their work and will happily share it. Be wary of Etsy shops with generic names and photos that look suspiciously like the ones on AliExpress. A good artist has a point of view. For more general advice on this, I've written up a whole piece on what to look for in The Unofficial Guide to Labubu Clothes.
Tier 3: The DIY Dream (Cost: Your Time and Sanity)
This is for the brave, the crafty, the ones who look at a tiny crocheted overall and say, "I can do that." Some creators don't sell the finished product but will sell you the crochet or knitting pattern for a few dollars.
The Good: You get exactly what you want, and the sense of accomplishment is huge. The cost of materials is low, and once you have the pattern, you can make a whole wardrobe for your monster family.
The Bad: Ngl, this is hard. These are tiny, intricate little things. I consider myself reasonably crafty, but my first attempt to crochet a Labubu sweater resulted in something that looked more like a lumpy, misshapen sea creature. The scale is difficult to master. If you're not already a seasoned miniaturist or crafter, be prepared for a steep learning curve and a lot of frustration.
Real Talk: My Honest Verdict
So, what's the right choice?
Honestly, it depends on your goal. If you're a casual fan who just thinks it's cute and wants a cheap outfit for a one-off photo, the AliExpress gamble might be worth the $15 risk. Just go in with rock-bottom expectations.
But for me, as a collector who genuinely loves these figures, the answer is clear: Save up and buy from an independent artist on Etsy or Instagram.
You're not just buying a hello kitty labubu outfit; you're commissioning a tiny piece of art. You're supporting the very community that makes this hobby so vibrant and creative. The difference in quality, fit, and feel is astronomical. A well-made custom outfit enhances your figure and makes it truly one-of-a-kind. A cheap, ill-fitting knockoff just makes your expensive designer toy look... Well, cheap.
The Sizing Disaster Nobody Warns You About
This is probably the most important piece of information in this entire article. I get DMs about this all the time.
Not all Labubus are the same size.
The vast majority of custom clothes you see for sale are designed for the standard 17cm (about 6.7 inches) vinyl LABUBU figure. This is the size you get in most of the blind box series, like the Flower Elves, Let's Christmas, or the Monsters series.
They will NOT fit the smaller plush keychain figures from the Macaron series or the new Pin for Love series. These keychains are much smaller and squishier. I've seen so many people get excited, buy a beautiful handmade outfit, and then get heartbroken when it's comically oversized for their little Macaron Labubu.
Before you buy ANY clothes, confirm with the seller what figure the outfit is designed for. Some creators are now starting to make clothes specifically for the keychain plushes, but they are still the exception, not the rule. This whole keychain sizing mess is a huge topic of its own, something I've ranted about in the great Labubu bag charm debate. Always, always double-check the intended size.
A Collector's Duty: Spotting Stolen Designs
Many of the cheap listings on AliExpress and Temu are using stolen photos.
Here's how it works: A talented artist on Etsy posts pictures of their beautiful, handmade Hello Kitty outfit. A factory overseas saves those images, creates a new listing on a mega-marketplace, and then produces a low-quality, cheap imitation to send to unsuspecting buyers. You think you're buying what's in the photo, but you're not.
Your Actionable Tip: If you see a listing that looks too good to be true, do a reverse image search on the main photo. Use Google Lens or a similar tool. More often than not, it will lead you to the original artist's Etsy shop, Instagram, or portfolio. If you find the original, and their price is 3x higher, you've found your answer. The cheap one is a knockoff. Buy from the original artist if you can.
Dressing up our Labubus is part of the joy of collecting. It's about personalizing them and making them our own. The Hello Kitty trend is just one facet of a much larger world of custom Labubu accessories that has exploded in recent years.
The fact that this entire ecosystem of clothing exists completely outside the official channels is what makes it so special. It's a subculture built by fans, for fans. While we don't carry these unofficial outfits at PopNya (we stick to the official releases!), we wholeheartedly celebrate the creativity. Half the fun of this hobby is seeing what the community comes up with next.
And if you're looking to add a new, naked Labubu to your family, ready to be dressed up in its Hello Kitty best, you can always browse our LABUBU collection to find the perfect base model for your project.
What's the best or worst custom outfit you've ever bought for a toy? I'd love to hear the stories.
--- Disclosure: PopNya may earn a commission if you purchase through links on this page.
