The first time I saw a pink macaron labubu sell for over $100, I honestly thought it was a typo.
I mean, I've been in the designer toy game for a while. I run PopNya, I live and breathe this stuff. I've seen hype cycles come and go. I saw the Skullpanda craze, the Dimoo booms, and the early days of Labubu. But this was different. This wasn't a secret. It wasn't a 1/144 chase figure. It was a standard, 1-in-12-odds plush keychain from the "The Monsters Tasty Macarons" series.
And people were losing their minds over it.
As a seller, my inbox was a warzone. "Do you have the pink one?" "Can you open boxes until you find the pink one for me?" "I'll pay double for the exciting macaron labubu pink!" It was, and still is, absolute madness. So, let's pull back the curtain. Let's have a real, honest chat about this little pink monster, from someone who handles them every single day.
What Is This Thing, and Why Is Everyone Obsessed?
First, let's be clear. The official name is Lychee Berry. It's one of twelve designs in the POP MART "The Monsters Tasty Macarons Vinyl Plush Pendant" series. It's a small, plush Labubu head designed to look like a macaron, with a vinyl face and a keychain clasp.
The hype isn't just because it's cute. It's cute, sure. But so are the other eleven. The real fuel for this fire is a perfect storm of social media visibility and "it-girl" association. When influencers, and I mean major global celebrities, are seen with a Labubu hanging from their bag, it stops being a toy and becomes a status symbol. The Macaron series, being a keychain, is designed to be shown off. It's a public declaration of being in the know.
This isn't just a collectible you put on a shelf at home. It's a fashion accessory. And when fashion gets involved, logic, and retail pricing, goes right out the window. Suddenly, a $14 blind box chance becomes a $100+ must-have accessory. The demand isn't for "a Macaron Labubu," it's for the pink macaron labubu.
*The Price Problem: What You Should Actually* PayLet's talk numbers. Because this is where most people get burned.
The retail price for a single blind box from the Macaron series is usually between $14 and $17 USD, depending on the store. That's your entry fee for a 1/12 chance at pulling the Lychee Berry.
The secondary market is where things get wild. As of writing this, I'm seeing confirmed sales on platforms like StockX and eBay consistently between $80 and $120**. I personally saw a spike to nearly $150 a few months ago after a popular K-pop idol was photographed with one. That's a nearly 1000% markup on a non-secret figure.
Why? It's simple economics, but cranked up to an absurd degree. Thousands of people want only one of the twelve designs. So, collectors and resellers buy up cases, pull the pink one to sell at a massive premium, and are often left with the other eleven. Sometimes you'll see the other colors, the yellow, the blue, the brown, being sold for less than retail, just so the seller can recoup some cost.
My advice? If you're thinking of paying over $100, take a deep breath. Is it for the love of the design, or the love of the hype? There's no wrong answer, but it's an important question to ask yourself. The hype will eventually die down. It always does. The price will settle. It might not go back to retail, but I highly doubt it will be a $120 keychain forever. If you want to understand the market better, it's worth reading up on the general pricing and authenticity of LABUBU dolls to see how these cycles work.
"Exciting Macaron Labubu Pink" - Is It a Secret?
I see this search term a lot: "exciting macaron labubu pink". It makes it sound special, rare, like a hidden treasure.
Let me be perfectly clear: It is not a secret figure.
The secret, or "chase," figure in the Tasty Macarons set is the Soymilk one, which is a creamy white color. The Lychee Berry is just a regular figure in the lineup. Your odds of pulling it are the same as pulling the Sesame, the Chocolate, or any other standard design: 1 in 12.
The "excitement" comes purely from manufactured demand. Because everyone decided this was the one to have, it created an artificial scarcity that makes it feel as rare as a secret. It's a fascinating case study in collector psychology. You can learn more about the whole series and its market dynamics in my deeper dive on the Exciting Macaron Labubu series. But the main takeaway is that you're not hunting for a rare piece, you're competing against thousands of other people for a common one.
Our Take: A Seller's Unpopular Opinion
Okay, real talk. Just between us.
Honestly? The pink macaron labubu is wildly overhyped.
It's a fine plush. The quality is standard for POP MART's plush pendants, decent stitching, a cute vinyl face, a functional clasp. But it is not, in my professional and personal opinion, a $120 plush. It's not even a $60 plush. The materials and construction are identical to its eleven siblings that you can barely give away.
You're paying for the color. And the hype. That's it.
If you genuinely just love pink and you love Labubu, there are so many other, and frankly, better, options out there that won't require you to take out a small loan. The "Fall in Flowers" series has a stunning pink Labubu. The "Sweet" series has a pink one. The list goes on. These figures are often more detailed, part of a more interesting artistic concept, and a fraction of the secondary market price. I wrote a whole guide on the different pink Labubus because this exact situation comes up so often. Don't let TikTok tunnel vision stop you from discovering a figure you might love even more, for a price that makes sense.
The Collector's Nightmare: Fakes Are EVERYWHERE
With hype this big, the fakes are inevitable. And for the Macarons, they are everywhere. They're on AliExpress, Temu, and shady eBay listings. The worst part is, they're getting better. But if you know what to look for, you can protect yourself.
As someone who has to authenticate inventory, here's my personal checklist for spotting a fake Macaron:
1. The Zipper: This is the biggest tell. A genuine Macaron Labubu has a high-quality metal zipper. The pull tab is a custom shape and has a very subtle, clean "POP MART" logo debossed on it. Fakes almost always use a generic, cheap plastic zipper, or a metal one with no logo or a poorly stamped one. 2. The Plush Texture: Get your hands on one if you can. The real Lychee Berry has a unique, slightly nappy, almost fuzzy texture. It's soft but has some substance. Most fakes are made from that ultra-slick, shiny, cheap velour that you'd find on a claw machine prize. It feels greasy and thin. 3. The Face: The vinyl face on a real Labubu is matte and the paint is crisp. On fakes, the face is often slightly shiny or semi-gloss. Look at the eyes. The white reflection dots should be perfectly round and placed identically on both eyes. On fakes, they're often misshapen, smudged, or placed asymmetrically. 4. The Tag: Check the fabric tag sewn into the seam. The real one has clean, sharp printing with copyright information. Fakes will have blurry text, spelling errors, or a completely generic tag. 5. The Box: If it comes with the box, inspect the printing. POP MART's packaging is high-quality. Fakes often have blurry images, pixelated text, and use colors that are slightly off. The cardboard also tends to feel thinner and flimsier.
If you're buying on a platform like eBay or Facebook Marketplace, demand photos of these specific details. If a seller refuses or gets defensive, that's a massive red flag. Run.
The Seller's Secret: What We See on Our End
I want to give you a peek behind the counter, because what we see as sellers is pretty revealing.
When we get a sealed case of 12 Macarons, we know exactly what's going to happen. If we sell them as blind boxes, they'll sell out. If we were to open them and sell them individually, the pink one would be gone in under 60 seconds for a premium price. The other eleven? They'd sit in our inventory for weeks, maybe months. We'd eventually have to bundle them or discount them just to move them. That's the power of this one pink monster.
Also, let me bust a huge myth for you: the weight trick does not work. Not for this series. I've personally taken a sensitive gram scale to a full, sealed case. The weight difference between the heaviest and lightest box was less than a gram. It's completely within the margin of error for manufacturing. Anyone telling you they can "weigh the pink one" is either lying or trying to scam you. Don't fall for it.
We get emails every day asking us to bend the rules for this one figure. People offer bribes. They tell us sob stories. It shows the desperation the hype has created. It's our job to keep it fair and fun, which means selling blind is the only way.
So, is the pink macaron labubu worth it?
That's a question only you can answer. If you're a die-hard collector, you love the thrill of the hunt, and the secondary market price doesn't make you physically ill, then go for it. It's an iconic piece of the Labubu story right now.
But if you're just looking for a cute monster to love, don't let the hype blind you. Kasing Lung's world is so much bigger and more wonderful than a single pink keychain. Take a moment to browse the wider LABUBU collection. You might just find your true grail is a little green monster, or a blue one, or one that isn't all over your social media feed. And sometimes, those are the best finds of all.
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