I get an email about it at least once a week. Sometimes it's a DM on Instagram. The question is always slightly different, but the core is the same: "Do you have the Labubu Princess?" or "Where can I buy the Labubu Snow White?"
And every time, I have to explain that it's... Complicated.
There isn't one single "Labubu Princess" figure you can just go out and buy. It's not a specific series like The Monsters Camping or the Macarons. The term "Labubu Princess" is a catch-all, a beautiful, chaotic mess created by the fan community to describe a vibe, an aesthetic, and a massive DIY movement. It's a rabbit hole I've gone down myself, both as a fan and as the owner of PopNya, and it's one of the most fascinating things happening in the Labubu world right now.
So, let's unpack what people are actually looking for when they search for a labubu princess. It's usually one of three things: an official (and very specific) clothing set, a custom-made outfit, or a rumored collaboration that doesn't actually exist... Yet.
The "Official" Princess: The Nocturne Princess Cloth Set
If there's one official product that comes close, it's THE MONSTERS Labubu Cloth - Nocturne Princess Set. This was an official release from POP MART, a standalone clothing set designed to fit the standard Labubu figure. It didn't come with a Labubu, just the outfit.
And it was gorgeous.
I remember getting my first shipment for the store. The set included a delicate, multi-layered black and purple gown, a tiny crown, and little shoes. The fabric quality was surprisingly good for a mass-produced toy accessory. It wasn't cheap-feeling polyester; it had weight and texture. The retail price was around $22, which felt completely fair.
Of course, it sold out. Fast.
Today, the Nocturne Princess set is a collector's item in its own right. As of writing this, I'm seeing it go for $50-$70 on secondary markets like eBay and Mercari. Why the jump? Scarcity, pure and simple. POP MART often doesn't re-run these accessory sets, so once they're gone, they're gone. This is the closest you'll get to an officially sanctioned labubu princess look. It's dark, it's gothic, and it fits the mischievous monster vibe of Kasing Lung's creation perfectly. It's less "Cinderella" and more "Queen of the Night," which, in my opinion, is way more on-brand for Labubu. Many fans who love the original lore and art style of Kasing Lung, the Labubu creator, see this set as the definitive "royal" look.
The Real Heart of the Trend: The Custom & DIY Princess Army
Okay, now we get to the fun part. The vast majority of "Labubu Princess" content you see online, the Snow Whites, the Cinderellas, the Belles, the Elsas, are not official products. They are custom creations made by incredibly talented fans.
This trend absolutely exploded in Asia, particularly on platforms like Taobao (China's Amazon) and Xianyu (its secondhand marketplace). Artists and small workshops started designing and selling intricate, handmade princess gowns specifically for Labubu figures. We're talking miniature ball gowns with perfect little bodices, tiny bows, and even matching accessories.
The quality ranges from "craft fair project" to "couture for a 6-inch monster." Some of the best ones are breathtaking. I've seen a Snow White dress with a fully detachable collar and a perfectly tailored yellow skirt. I've seen an Aurora dress that changes color from pink to blue. The creativity is off the charts.
Where to Find These Custom Outfits:
* Etsy: This is the most accessible option for Western buyers. You'll find a decent selection of sellers who make Labubu clothes. The upside is easy payment and communication. The downside? The prices are often significantly higher to account for Etsy fees and the platform's audience. Expect to pay anywhere from $30 to $60 for a single, well-made custom outfit. * Taobao & Xianyu: This is the source. The variety is 100x greater, and the prices are generally lower. You can find stunning, multi-piece outfits for $15-$25. The catch? You need to use a proxy buyer service (like Superbuy, Pandabuy, etc.) to purchase and ship them internationally. The process can be intimidating for beginners, involving navigating Chinese websites (with Google Translate's help) and paying for domestic shipping within China, then international shipping to you. It's more work, but it's where the most unique labubu princes and princesses are born.
A Seller's Warning: The Perils of Custom Clothes
As much as I love the creativity of the custom scene, I have to put on my seller hat and give you a serious warning. Buying third-party clothes for your precious Labubu comes with risks. I've seen some horror stories.
The biggest risk is dye transfer.
This is the number one thing you need to watch out for. Dark or brightly colored fabrics, especially cheaper ones, can and will stain the vinyl of your Labubu. I once saw a collector post a photo of their very expensive, limited-edition Labubu with permanent pink splotches on its body from a cheap, custom-made red dress. It was heartbreaking. The vinyl is porous, and once the dye leaches in, it's nearly impossible to get out.
Real Collector Tip: If you buy a custom outfit, especially a dark one, do one of two things. Either wash it gently by hand with a bit of soap and let it air dry completely to get rid of excess dye. Or, even better, buy a thin, white protective "body stocking" for your Labubu. You can find these on Taobao for a couple of dollars. It's a small investment to protect a figure that might be worth hundreds.
The other issue is fit and quality. Not all Labubu are built the same. The newer Macaron series figures, for example, are slightly chubbier and have a different posture than the original "The Monsters" series figures. An outfit designed for one might not fit the other perfectly. Always check with the seller to see which Labubu model the clothes are designed for. Also, look closely at the stitching in photos. Some outfits look great from a distance but are held together with glue and prayers up close. This is especially true when you're navigating the world of customs, where you might accidentally buy an outfit for a fake Labubu, which can have different proportions.
The Myth: The Official POP MART x Disney Princess Labubu
Every few months, a picture will make the rounds on Pinterest or in a Facebook group. It'll be a stunningly rendered image of Labubu as Ariel, or a whole lineup of Labubu Disney Princesses. The caption will read "COMING SOON!" or "Official POP MART x Disney Collab 2025!"
As of today, this is pure fan fantasy.
These images are mockups, beautiful "what if" concepts created by fans. While POP MART has collaborated with Disney on other characters (like the wildly popular Donald Duck and Chip 'n' Dale series), they have not announced an official Labubu Disney Princess line. The visual style of these mockups often looks like the popular fan art that has led to the Labubu PNG craze, where people are looking for digital assets to create their own scenes.
Could it happen one day? Maybe. A Disney Princess series would print money, no question. But it would also be a huge departure from the whimsical, slightly spooky world Kasing Lung originally built. It's a commercial move that might not align with the artist's core vision.
Real Talk: My Take on the Princess Trend
So, what's my final verdict as a collector and seller? I'm honestly torn.
On one hand, I absolutely adore the creativity. The fact that fans love this little monster so much that they spend hours sewing tiny, elaborate gowns for him is a testament to the character's charm. It's participatory, it's fun, and it makes people happy. The community that has sprung up around dressing up Labubu is one of the most positive corners of the toy collecting world. It's a huge part of why everyone is drawing Labubu and creating content around him.
On the other hand, a part of me, the purist collector, cringes a little. Labubu isn't a blank-slate dress-up doll. He has a personality, a story, a whole universe of friends and adventures. Turning him into a generic Disney character feels... A little reductive. It flattens the weird, wonderful monster-ness that made us fall in love with him in the first place. I worry that the focus on dressing him up overshadows the incredible artistry of the figures themselves.
My advice? Have fun with it, but be smart. If you love the idea of a Snow White Labubu, go for it! Buy or make that dress. But please, protect your figure from dye stains. And don't mistake a fan-made custom for an official, high-value collectible. The long-term value will always be in the official figures released by POP MART.
The "Labubu Princess" isn't a product; it's a phenomenon. It's a conversation between the creator and the fans, played out in fabric and thread. And whether you're hunting down the official Nocturne set or commissioning a custom Belle gown, you're part of that story.
If you're looking for the perfect Labubu to start your own royal court, you can always browse our LABUBU collection at PopNya. We focus on the official releases, the foundation upon which all these wonderful fan creations are built.
Disclosure: PopNya may earn a commission if you purchase through links on this page.
