I see the search terms every week. "labubu red eyes," "which labubu has red eyes," "red eye labubu price." It's one of the most common questions I get from new collectors, and I totally get why. You see a flash of a cool, slightly menacing Labubu with glowing red eyes on TikTok or in a Facebook group, and you need to know which one it is.
Here's the thing, though. There is no single "Labubu Red Eyes" figure.
It's a design choice Kasing Lung and Pop Mart have used multiple times, almost always for their most coveted, hard-to-get figures. It's a shorthand for "this one is special." So when people ask me where to find it, my first question is always: which one?
Because if you don't know the specific series and figure name, you're walking into a minefield of confusing listings and potentially paying a massive premium for the wrong monster. As someone who has unboxed cases, tracked aftermarket prices daily, and helped countless customers find their grails, I want to give you the real playbook. This is the stuff you won't find on a generic product page.
The Heavy Hitter: "Little Scarecrow" from The Monsters Fall in Wild
Let's start with the one that probably brought you here. Nine times out of ten, when someone is looking for the labubu red eyes, they're thinking of the secret figure from The Monsters Fall in Wild series, released in late 2023.
His official name is "Little Scarecrow." And he is magnificent.
This isn't just a regular Labubu with a color swap. He's got a full burlap-textured outfit, a pointy hat, and straw details sticking out from his wrists and neck. The design is top-tier. But the eyes are the main event. They're a deep, piercing crimson that stands out against the muted, earthy tones of the figure. They aren't just painted on; they have a slight gloss that catches the light, making them look almost alive.
The Brutal Reality of Pulling Him:
Little Scarecrow is a "Big Secret" or "Chase" figure. The official pull rate is 1 in 144 boxes. Let that sink in. You'd have to buy 12 full cases of 12 blind boxes to theoretically guarantee getting one. At a retail price of around $15 per box, you're looking at an investment of over $2,100.
This is why the secondary market for him exploded.
Market Watch: I watched this figure's value skyrocket in real-time. The week of release, I saw him selling for around $120-$150 in collector groups. Within a month, that price stabilized closer to $180-$220. As of mid-2024, finding a legitimate Little Scarecrow for under $170 is a steal. We've had a couple come through PopNya, and they sell within hours of being listed.
Collector's Warning: This is one of the most faked Labubu figures on the market right now. The fakes are getting scarily good. The biggest tell I've seen on the counterfeits is the paint application on the straw details. On the real figure, the paint is crisp. On fakes, it's often a bit messy and bleeds onto the "burlap" body. Also, check the feet. The copyright information on the bottom of the feet should be sharp and clear, not soft or blurry.
The Accessible Red Eyes: "Plankton" from The Monsters x SpongeBob
Now, let's take a breather. Not all red-eyed Labubus will destroy your bank account. A perfect example is the Plankton figure from the SpongeBob SquarePants crossover series.
This one is a regular figure in the set. No crazy 1/144 odds.
He's designed to look like Labubu is wearing a Plankton costume, and true to the cartoon character, he has one giant, furious red eye. It's a completely different vibe from Scarecrow's, it's comical and angry rather than mysterious and spooky.
Because it's a common figure, the value is much more reasonable. You can typically buy this figure "open box" (meaning the foil has been opened but the figure is new) for $15-$25, depending on the seller. It's a fantastic option if you just love the look of a red-eyed Labubu and don't care about the rarity.
I actually really appreciate this figure. It shows that the design team understands that cool features shouldn't always be locked behind impossible odds. It makes the hobby more accessible. Plus, the crossover itself is just plain fun. Seeing Labubu's mischievous grin merge with Plankton's world-domination scowl is a joy. If you're just starting out and want to add some cool variants to your shelves, you can't go wrong here. You can usually find a few floating around if you browse LABUBU figures from different sellers.
The Other White Whale: "Soy Milk" from The Exciting Macaron Series
Okay, back into the deep end. If Little Scarecrow is the king of red-eyed secrets, the "Soy Milk" secret from the Exciting Macaron series is the queen. This one is sometimes called the "heart eyes" Labubu, but those hearts are a vibrant red, so it absolutely fits the "red eyes" search.
Released in early 2024, the Macaron series was an instant hit. The figures have a unique, slightly soft, matte texture that feels amazing to hold. The secret, Soy Milk, is a creamy white Labubu with a little bib, holding a tiny carton of soy milk. And its eyes are bright red hearts.
The hype around this one was, and still is, immense. It's the definition of a "waifu" piece for many collectors, cute, rare, and highly desirable.
Market Watch: The pull rate is, again, 1/144. The price trajectory was even more vertical than Scarecrow's. It started around $200 and quickly shot up, peaking at nearly $300 on some platforms. It has since settled a bit, but it consistently trades for $220-$260. It's one of the most expensive modern, non-vintage Labubu secrets on the market.
A Detail Only a Seller Would Notice: The demand for Soy Milk created a weird ripple effect. We saw a huge spike in sales for the regular "Sesame" figure from the same series, the black-colored one. Why? Because collectors who couldn't afford or find Soy Milk wanted the "yin" to its "yang" for their displays. It's a fascinating look at how a single chase figure can influence the entire market for a series. It also shows how people are thinking about the visual story of their collection, not just hunting for a single prize. It's less about a single figure and more about the overall aesthetic, which is something you see when people are looking for things like a LABUBU outline to plan their displays.
Our Take: Real Talk on Chasing Red Eyes
So, is it worth it?
Honestly, it depends on your collector DNA. If you're a "completionist" or someone who loves the thrill of the hunt, then yes, chasing a figure like Little Scarecrow can be an incredibly rewarding (and expensive) journey. The design on that specific figure is, in my opinion, one of Kasing Lung's best. It feels like a piece of art. I'd argue it's worth the aftermarket price if you have the funds.
The Soy Milk Macaron, on the other hand... I'm a little more skeptical. Ngl, I think it's a bit overhyped. The design is adorable, no question. But is it $250-adorable? For me, no. I think its value is driven more by social media hype and its "cute" factor than its artistic complexity compared to Scarecrow. But hey, value is subjective, and thousands of collectors would disagree with me.
My advice is this: Don't buy a red-eyed Labubu just because it's the "hype" figure. Look at all of them. Do you prefer the spooky vibe of Scarecrow? The goofy anger of Plankton? The cutesy love of Soy Milk? Or maybe the festive cheer of the red-nosed (and red-eyed) Rudolph from the Christmas series?
The point of this hobby, and the reason Kasing Lung's work is so beloved, is the personality of these little monsters. It's a topic that comes up a lot when you start looking into who owns LABUBU and the creative spirit behind the brand. Chasing a figure just for its rarity can lead to burnout and buyer's remorse.
Your Playbook for the Hunt
If you've decided to go for it, here's how to do it smartly.
1. Forget Shaking and Weighing (Seriously). I see people on TikTok shaking boxes at the store, and I have to laugh. For series released in the last couple of years, this is a fool's errand. Pop Mart started adding variable-weight cards and standardized internal packaging to combat this. For Fall in Wild and the Macaron series, you absolutely cannot tell which is the secret by weight or sound. You're more likely to damage the box and annoy the store staff. Don't be that person.
2. Learn to Spot Fakes. Go on eBay right now and search for "Labubu Scarecrow." You will see dozens of listings from China for $30-$50. These are all fakes. A real one will never, ever sell for that low. * The Box is Your First Clue: Fakes often have slightly blurry printing or use a thinner, flimsier cardboard. The colors might be a bit off. * The Smell: This sounds weird, but it's true. Authentic Pop Mart figures have a distinct, neutral vinyl smell. Fakes often have a harsh, chemical odor from the cheaper paint and plastic. * The Collector Card: The card that comes with the figure should be thick, with a quality print. Fakes often have thin, flimsy cards that feel like cheap playing cards. The QR code on the back might not scan or will lead to a weird, unofficial site.
3. Buy from Reputable Sources. Your safest bet is always an official Pop Mart store or their online shop. But for sold-out series or specific open-box figures, you have to turn to the secondary market. * Specialty Stores: This is what we do at PopNya. We authenticate every single open-box figure we get. You pay a bit more than retail, but you have a guarantee that you're getting the real deal. It's worth checking out a dedicated LABUBU collection at a trusted shop. * Collector Groups: Facebook groups can be great, but they are the Wild West. Always pay using PayPal Goods & Services. NEVER use Friends & Family, Zelle, or Venmo. G&S gives you buyer protection if the item is fake or never arrives. Ask for "refs" (references) from other members who have bought from that seller.
The hunt for a red-eyed Labubu is a perfect microcosm of the designer toy world. It's a mix of incredible artistry, maddening rarity, market speculation, and pure, unadulterated joy when you finally get the one you've been searching for.
Just make sure you're hunting for the right reasons, and with the right information. Happy hunting.
Disclosure: PopNya may earn a commission if you purchase through links on this page.
