The Honest Labubu Macaron Buyer’s Guide: Secrets, Fakes, and Market Realities

I remember when the boxes for The Monsters: Exciting Macaron series first landed at my shop. At the time, I thought they were just another cute plush pendant series from Kasing Lung. I was wrong.

Fast forward a few months, and I’m fielding twenty emails a day asking if we have stock. If you are trying to hunt down a labubu macaron, you probably already know the pain of seeing "Sold Out" notifications or eBay listings with eye-watering markups.

Since I handle these boxes daily at PopNya, I want to cut through the noise. I’m not here to hype you up; I’m here to tell you what to actually look for, especially regarding the elusive labubu macaron secret, and how to avoid getting scammed by the flood of counterfeits hitting the market.

Let's address the elephant in the room—or rather, the monster in the box. The labubu macaron secret (officially named Chestnut Cocoa) is the primary reason prices are skewed.

In a standard case of blind boxes, you usually have a 1/72 chance of pulling a secret. That means you could buy six full cases (of 12 boxes each) and statistically only see one. However, my experience opening inventory suggests it feels even scarcer. I once cracked open four master cases back-to-back for a customer unboxing event and didn't hit a single exciting macaron labubu secret.

The brown macaron labubu—as many customers call it—features a distinct deep cocoa fur and a darker, more mischievous face plate. Because of the difficulty in pulling it, the aftermarket price for just this one figure hovers between $120 and $180 USD depending on the week. If you see someone selling a "guaranteed" secret macaron for $50, keep your wallet in your pocket. It’s a scam.

If you aren't lucky enough to pull the exciting macaron the monsters secret, the standard lineup is still solid. The labubu exciting macaron colors are pastel-heavy, designed to look like, well, macarons.

* Soymilk: The creamy white one. Gets dirty easily (trust me on this), but looks the cleanest on a bag. * Lychee Berry: A soft pink. Probably the second most popular after the secret. * Green Grape: A vibrant teal/green. * Sea Salt Coconut: A cool blue. * Toffee: A warm brownish-orange. * Sesame Bean: A greyish tone.

The texture is key here. Unlike the full vinyl figures, these have a plush body with a vinyl face, hands, and feet. It’s a mix that works surprisingly well for backpack charms. If you are curious about how these stack up against the newer versions, I wrote a breakdown in my Have a Seat Labubu: A Seller’s Honest Guide to the V2 Hype, where the quality control is arguably a bit tighter.

This is the most important part of this guide. Because the exciting macarons secret is so valuable, factories are churning out replicas that are terrifyingly close to the real thing.

Here is what I look for when I’m verifying stock:

1. The Feet Tag: On the authentic plush, the tag on the foot has very crisp, thin text. On fakes, the "POP MART" text often looks slightly bolded or bleeds into the fabric. 2. The Face Finish: The real vinyl face has a matte, almost soft-touch finish. Fakes often look glossy or shiny under direct light. 3. The Box Weight: Don't rely on this. Scammers know the labubu macaron series secret weight and will add washers or cardboard inside resealed boxes to mimic it. 4. The Fur Quality: Real Labubu fur is dense but slightly messy (intentionally). Fakes often look "too groomed" or the fur feels synthetic and squeaky, like cheap carnival prizes.

If you are browsing a LABUBU collection on secondary markets, ask for close-up photos of the face plate. If the eyes look painted on rather than set in, walk away.

As of writing this, here is the reality of the market. Retail price for a single box is roughly $17 USD (varies by region). However, you will rarely find them at retail unless you catch a fresh restock on the official site or get lucky at a vending machine.

On the secondary market, opened "common" colors (like Green Grape or Sea Salt) are trading for $30-$45. Unopened blind boxes are a gamble—I’ve seen them go for $35, but you run the risk of getting a duplicate if you’re buying singles.

If you are just starting out and the Macaron prices scare you, you might want to check out my article on Labubu Big into Energy. That series is slightly easier to find and offers a different vibe without the plush maintenance.

Look, I sell these for a living, so I should probably tell you to buy them all. But I’ll be honest: The exciting macaron secret is cool, but I don't think it's worth paying $150+ unless you are a completionist.

The standard colors are adorable and serve the purpose of being a great bag charm. The hype is currently driven by TikTok and celebrity endorsements (yes, seeing Lisa from Blackpink with one caused my inventory to vanish in 20 minutes). If you just want a cute monster on your bag, grab a standard color you actually like rather than gambling hundreds of dollars chasing the brown macaron labubu.

However, if you do manage to snag a box at retail price, the thrill is unmatched. Just make sure you are buying from a reputable source so you don't end up with a glossy-faced knockoff.

For more details on pricing trends and authentication across different series, take a look at The Ultimate Guide to LABUBU Dolls. It covers the broader ecosystem of these toys beyond just the Macaron line.

Happy hunting, and may your pulls be lucky.

Disclosure: PopNya may earn a commission if you purchase through links on this page.