Honestly, I’ve been collecting designer toys for years, but I haven't seen a frenzy quite like the one surrounding the chestnut cocoa labubu. If you are deep in the Pop Mart rabbit hole like I am, you know exactly what I'm talking about. It’s that one figure that seems to be on everyone's wishlist but is nowhere to be found on shelves.
We aren't just talking about a regular release here. This is the "Secret" (or Hidden) edition from the The Monsters - Exciting Macaron vinyl face plush series. And let me tell you, pulling one of these from a blind box feels like winning the lottery.
Since the hype is so high—and the prices on the secondary market are getting a bit wild—I wanted to break down everything you need to know about this little brown monster. From why it’s so expensive to how to spot a fake (because sadly, they are everywhere), let’s get into it.
What Exactly is the Chestnut Cocoa LABUBU?
If you are new to the game, you might be confused by the name. Is it Chestnut? Is it Cocoa? It's actually both. The official name for the secret figure in the Macaron series is Chestnut Cocoa.
While the standard figures in the exciting macaron chestnut cocoa lineup come in bright, candy-colored shades like Soymilk, Lychee Berry, and Green Grape, the secret edition takes a different approach. It features a sophisticated, neutral brown tone—literally the color of roasted chestnuts or hot cocoa.
This colorway is a huge reason for its popularity. While the bright pinks and blues are cute, the chestnut labubu matches almost any outfit. A lot of collectors, myself included, love hanging these on neutral-colored bags (like a beige canvas tote or a luxury handbag), and the brown fur just blends in perfectly.
Why Is It So Hard to Find?
The math is pretty brutal. In a standard case of the Exciting Macaron series, there are 12 blind boxes. But the chestnut cocoa labubu secret only appears once in every 72 boxes (or sometimes stated as 1 in 144 depending on the specific master case distribution).
That means you could buy six full cases of blind boxes and still not find one.
Adding fuel to the fire, celebrities (yes, I'm talking about Lisa from Blackpink) were spotted rocking this specific series. Once that happened, the cocoa labubu went from being a "cool collectible" to a "must-have fashion accessory." Stocks vanished overnight.
If you are looking to start your own hunt, you can check out the current LABUBU collection to see what's actually in stock, but be prepared for the secret editions to be elusive.
Chestnut Cocoa LABUBU Price: What Should You Pay?
Okay, let’s talk money. The retail price for a single blind box is usually around $17 USD (depending on where you live). However, because pulling the secret is so rare, the chestnut cocoa labubu price on the resale market is a totally different story.
Right now, I'm seeing them go for anywhere between $150 to over $250 on platforms like StockX and eBay. It fluctuates wildly.
* Retail: ~$17 USD (If you are lucky enough to pull it) * Resale (Opened/Confirmed): $150 - $300 USD
Is it worth it? That depends on how much you love the design. For me, the thrill is in the hunt, but if you absolutely need this specific color to match your vibe, you might have to bite the bullet and pay resale. Just be careful, because high prices attract scammers.
Real vs. Fake: Don't Get Scammed
This is the most important part of this article. Because the labubu macaron chestnut cocoa is so valuable, the market is flooded with counterfeits. I've seen some fakes that are laughably bad, but others are terrifyingly close to the real thing.
Here is how I check my figures when I'm buying from a third party.
1. The Fur Texture
The authentic cocoa labubu secret has dense, high-quality plush fur. It feels soft and consistent. Fakes often look "scraggy" or patchy. If the fur looks like it’s having a bad hair day right out of the box, be suspicious.
2. The Face and Eyes
Look closely at the vinyl face. On the real chestnut cocoa, the paint application is flawless. The blush on the cheeks should be soft and airbrushed. On fakes, the blush often looks like solid round circles. Also, check the eyes—fakes sometimes have eyes that are slightly crossed or looking in weird directions.
3. The Feet Stamp
Flip the doll over. The "POP MART" and "© Kasing" stamp on the bottom of the feet should be crisp and deeply embossed. If the text looks shallow, blurry, or the font looks slightly off, it’s likely a fake.
4. The Box and Card
Don't ignore the packaging. The collectible card inside should have high-resolution printing. Fakes often have oversaturated colors on the card (the brown looks too red or too orange). There are some great discussions on labubu chestnut cocoa real vs fake on Reddit and legit check apps that show side-by-side photos.
Styling Your LABUBU
Part of the fun is dressing them up. Since the coco chestnut color is so neutral, it looks amazing in almost any miniature outfit.
I've seen people putting them in tiny denim overalls, little hoodies, or even matching them with the dada labubu have a seat series accessories (though that is a different figure line, the vibe is similar). The "Have a Seat" series is the V2 vinyl plush, which is a bit smaller and in a sitting position, whereas our Chestnut Cocoa friend is the V1 standing version.
If you are looking to expand your display, browsing the full LABUBU collection can give you ideas on which other monsters look good displayed next to the Chestnut Cocoa. Personally, I think it looks best next to the "Toffee" or "Sesame Bean" colors if you can find them.
The "Exciting Macaron" vs. Other Series
It is easy to get mixed up with all the releases. * Exciting Macaron (V1): This is the series containing the chestnut cocoa labubu. They have a vinyl face and a plush body that stands up. * Have a Seat (V2): These are the ones that look like they are sitting down. * Fall in Wild: These are smaller, usually vinyl-only (not plush).
The pop mart labubu the monsters exciting macaron chestnut cocoa is specifically from that first plush pendant series. Make sure you aren't buying a "Chestnut" from a different series thinking it's the high-value secret one!
FAQ
Q: What is the probability of pulling a Chestnut Cocoa LABUBU?A: It is 1 in 72 boxes. In a standard master carton containing 12 sets of 6 boxes, there is usually only one secret.
Q: Is Chestnut Cocoa the same as the "Secret"?A: Yes. In the Exciting Macaron series, the secret hidden figure is the Chestnut Cocoa colorway.
Q: Why is the price so high for this specific color?A: It's a combination of the low pull rate (rarity) and the high demand driven by celebrity endorsements and the versatile, neutral color scheme.
Q: Can I buy the Chestnut Cocoa directly from Pop Mart?A: Only if you are buying a blind box and get lucky. You cannot buy the secret figure directly as a standalone item from the official store; you have to pull it or buy it from a reseller.
Q: Are there fake Chestnut Cocoa Labubus?A: Yes, many. Always ask for detailed photos of the feet stamp, box font, and fur texture before buying from a reseller.
Q: Does the Chestnut Cocoa come with accessories?A: The figure itself comes as a plush pendant with a gold-colored ring/clasp. It doesn't come with extra clothes, but many collectors buy third-party outfits for it.
Wrap Up
The chestnut cocoa labubu is basically the crown jewel of the Macaron series. Whether you are in it for the investment or just think it looks adorable on your bag, the hype is justified. It’s a beautifully designed figure that bridges the gap between a toy and a fashion accessory.
Just remember to be smart about where you buy. If a deal looks too good to be true (like a $40 "authentic" secret), it probably is. Happy hunting, and I hope the blind box gods smile on you!
If you want to check out other figures or see if you can snag a box for yourself, take a look at the LABUBU collection and see what's new.
