I remember the first time the Halloween Labubu dropped. It wasn't a slow burn. It was an instant, full-blown inferno. My shop's DMs, my personal messages, my collector group chats, everything just exploded with two words: Labubu Pumpkin. It wasn't part of a big blind box release; it was a standalone special edition, which in the world of designer toys, is basically a signal for impending chaos.
And chaos it was.
This little guy captured the hearts of collectors in a way few individual figures do. If you're new here, you might be wondering what all the fuss is about. We're talking about the Pop Mart Labubu Happy Halloween Party Series Sitting Pumpkin Vinyl Plush Pendant. It's a mouthful, I know. Most of us just call it the Pumpkin Labubu. It's a hybrid figure: a soft, plush pumpkin body with a classic vinyl Labubu face peeking out, complete with those iconic pointy ears and mischievous-yet-sweet expression. It's designed as a pendant or keychain, but let's be real, most of these live on shelves as prized display pieces.
Unlike a typical blind box series where you have a 1-in-12 (or more) chance of getting the design you want, this was a single, specific labubu doll halloween edition. You knew exactly what you were getting. The only challenge? Actually getting one.
The Price of a Pumpkin: A Market Gone Mad
Let's get right to the part everyone asks about: the halloween labubu price. This is where things get wild, and where my experience as a seller gives me a front-row seat to the madness.
When Pop Mart first lists it, the retail price is usually reasonable. Think somewhere in the $25-$35 USD range, depending on the region and platform. It sells out in seconds. Not minutes. Seconds. I've had it in my cart on the official site, hit checkout the instant it went live, and still gotten a "sold out" message. It's a lottery.
Then, the secondary market takes over.
Within hours, the sitting pumpkin labubu starts appearing on eBay, StockX, and various collector marketplaces for double, triple, or even quadruple the price. The first year it was released, I watched the price arc from its ~$28 retail to over $180 within two weeks of Halloween. It was pure FOMO fuel. People needed that perfect spooky season shelfie, and the pumpkin labubu popmart figure was the ultimate centerpiece.
Every year since, the pattern repeats. Pop Mart might do a small restock, which causes another frenzy. The price dips slightly in, say, January, but it never really goes back to "cheap." As of writing this, a legitimate happy halloween labubu will still easily set you back $80-$120, and that's on a good day.
Why the sustained hype? It's the perfect storm. It combines the massive popularity of the general LABUBU collection with a universally loved holiday. It's also just… ridiculously cute. Kasing Lung nailed the design. It's simple, iconic, and instantly recognizable. It's the Pumpkin Spice Latte of the designer toy world, and I mean that with all the love and affection I can muster.
A Buyer's Playbook: How to Hunt for Your Own Pumpkin Labubu
So, you've decided you need one. I get it. But jumping into the market unprepared is a recipe for overpaying or, even worse, getting a fake. Here's my playbook for tracking one down.
1. Know Where to Look: * Official Pop Mart Channels: Your first and best shot is always the source. Follow Pop Mart's social media like a hawk around August/September. Turn on notifications. Be ready the second a drop is announced. It's a long shot, but it's how you get it for retail. * Trusted Retailers (Like Us!): Specialty online stores like PopNya often get a small allocation. We fight tooth and nail for our stock. Sign up for newsletters and "notify me when available" alerts on product pages. This is your second-best chance at a fair price. * Collector Communities: Facebook groups, Discord servers, and Reddit (like r/POPMART) are great places. You can often buy or trade with other collectors. You're more likely to find a reasonable price here than on big platforms, but you need to be cautious. * Big Marketplaces (eBay, StockX, Mercari): This is the easiest but most expensive route. You'll almost certainly find one, but you'll pay the full hype tax. Be extremely careful here and vet your sellers.
2. How to Spot a Fake Halloween Labubu, The Seller's Deep Dive
This is the most important part. The fakes are getting better, but as someone who handles these toys daily, there are tells. The counterfeiters focus on the look, but they almost always fail on the feel.
* The Plush Body: A genuine labubu halloween plush body is made from a soft, slightly fuzzy, and dense material. It feels substantial. Fakes often use a cheaper, thinner, and shinier fabric that feels slippery and has less "squish." The color on fakes can also be a slightly-too-bright, garish orange instead of the more muted, pumpkin-y tone of the original. * The Vinyl Face: This is a big one. The face on a real labubu halloween pumpkin has a beautiful, matte finish. It doesn't reflect a lot of light. Fakes, on the other hand, often have a semi-gloss or even a high-gloss finish on the vinyl face because it's a cheaper production method. The paint application around the eyes and mouth on a fake might also be sloppier, with less crisp lines. * The Stitching and Tag: Flip it over. The stitching on a real one is tight, neat, and consistent. On fakes, you'll often see loose threads or uneven seams, especially where the plush meets the vinyl head. Also, check the tag. The official Pop Mart tag has clean printing, a specific texture, and a high-quality feel. Fake tags often have blurry text, off-colors, or are made of flimsy, cheap paper. * The Weight and Proportions: This is harder to judge from photos, but a real one has a satisfying heft to it. The head is solid vinyl. Fakes can feel suspiciously light. The proportions might also be slightly off, the head a little too big, the pumpkin body a little too small. It's a subtle difference, but it's often there, much like the issues we see with fake Exciting Macaron Labubu figures.
If a deal seems too good to be true (like a "new" Pumpkin Labubu for $40 in the middle of October), it is. It's a fake. Walk away.
Real Talk: Is the Happy Halloween Party Series Labubu Overhyped?
Okay, let's be honest. As a seller, I love the hype. It's good for business. But as a collector, I have mixed feelings.
Yes, it's a bit overhyped.
The Halloween Labubu is what I'd call a "hype piece." Its value is driven almost entirely by scarcity and seasonal demand, not by its complexity or artistic depth compared to other Kasing Lung creations. It's a fantastic, adorable design, but it's very simple. For the price of one Pumpkin Labubu on the secondary market, you could almost buy a full case of a new blind box series and experience the thrill of the hunt yourself.
For seasoned collectors, it might feel a little… basic. It doesn't have the intricate paint work of the Zimomo figures or the wild crossover appeal of something like The Monsters x One Piece Labubu. It's a singular, cute statement.
But that's also why it's perfect.
The labubu halloween edition is arguably the best entry point into the wider world of Labubu. It's an emotional purchase. You buy it because it brings you joy and gets you into the Halloween spirit. It's not about rarity ratios or chasing a secret. It's about having that one perfect, spooky-cute monster sitting on your desk. For many, it's the first "big" Labubu purchase they make, which then leads them down the rabbit hole of discovering the rest of the incredible figures. It serves a similar function to the hugely popular Have a Seat Labubu series, it's an accessible concept that pulls people in.
My Verdict: If you love Halloween and you love Labubu, it's worth trying to get one at or near retail. I would not, personally, pay $150+ for it unless you have a serious emotional attachment to the design. It's a wonderful piece, but the market price is inflated by pure seasonal fever.
Caring For Your Gourd-geous Monster
If you do manage to snag one, a quick tip: that plush body is a dust magnet. Don't leave it sitting out in the open for a year. I keep mine in a display case. If it does get dusty, don't use water. A gentle pass with a lint roller or a soft, dry makeup brush is the best way to clean the plush without damaging it. The vinyl face can be wiped with a microfiber cloth.
The hype around this specific labubu halloween series release doesn't seem to be dying down. Every year, a new wave of collectors discovers it and the hunt begins anew. It's a testament to a perfect character design meeting perfect seasonal timing. While I might grumble about the market insanity, I can't deny the smile I get when I see that little monster face peeking out of its pumpkin shell. It's just pure, unadulterated joy.
So if you're thinking of joining the hunt, good luck. Be smart, be patient, and don't fall for the fakes.com/collections/labubu), you might just find your next obsession while you wait for the pumpkin patch to open.
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