Let's talk about the Fall in Wild LABUBU. Oh, you know the one. The fluffy, oversized plush with the iconic vinyl face, clutching that tiny little Zimomo. If you were in the designer toy scene in late 2023, you couldn't escape it. And if you're reading this now, you're probably wondering about the fall in wind labubu price and what on earth happened there.
As the owner of PopNya, I had a front-row seat to the madness. And let me tell you, it was a ride.
I remember the day the official Pop Mart images dropped. My phone blew up. DMs from customers, tags in collector groups, emails asking "ARE YOU GETTING THIS?!" The hype was instant. Kasing Lung's Monsters are always popular, but this was different. This wasn't a blind box series. It was a single, premium, statement piece. It was big, it was cuddly, and it combined the plush format that was gaining traction with the classic vinyl face we all love.
The initial retail price on Pop Mart's global site was around $58 USD, plus shipping. A totally reasonable price for a plush of this size and quality. We placed our wholesale order, anticipating strong demand. We were not prepared.
Our first shipment sold out in under five minutes. Not an exaggeration. Five. Minutes. The website traffic spike looked like a heart attack on a graph. The second we announced a restock, the same thing happened. It was pure chaos, and for a moment, it felt like the Exciting Macaron Labubu hype all over again, but for a single plush.
This is where the secondary market lost its mind.
Within a week of the official release, I saw listings on StockX and eBay pushing $200. People were paying triple the retail price, and then some. I had customers emailing me, begging to be put on a waitlist, offering to pay over our asking price just to secure one. It was a classic hype bubble, fueled by scarcity (both real and perceived) and a powerful dose of FOMO.
Why did it get so crazy? A few reasons.
First, the initial production runs seemed genuinely limited. Pop Mart has gotten better at managing supply, but sometimes they still underestimate the sheer force of the LABUBU fanbase. Second, the design was a home run. The autumn-themed colors, the adorable concept of LABUBU protecting a tiny Zimomo from the wind, it was a story in a single toy. It was photogenic. It was perfect for Instagram, which is a massive price driver in this hobby. Third, this was part of the broader Labubu Wild Series, and it stood out as the hero piece. While there were blind boxes, the plush was the main event.
But here's the thing about hype bubbles: they always pop.
Around two months after the initial drop, something shifted. Pop Mart did what they always do: they restocked. And it wasn't a small restock. A huge wave of the Fall in Wild plush hit their official channels and their authorized retailers (like us). Suddenly, the scarcity that had been propping up the $200 price tag vanished.
The secondary market price didn't just dip. It plummeted.
Over the course of a few weeks, those $200 listings became $150, then $120, then under $100. People who had panic-bought at the peak were now trying to offload their "investment" and finding no takers. The collector groups were filled with posts like, "Selling Fall in Wild, paid $180, asking $150 OBO," which were met with silence.
As a seller, it was a relief. We could finally keep them in stock for more than a day and sell them at a fair price. We could fulfill our waitlist without feeling like we were gatekeeping a holy grail. For collectors, it was a lesson. A hard one for some.
Real Talk: The Truth About the Fall in Wild Plush
So, now that the dust has settled, what's the real story with this plush? Is it even worth getting?
Honestly, yes. But only at the right price.
The quality is genuinely good. The plush material is soft, and the stitching is solid. The vinyl face is well-painted, capturing that classic LABUBU expression. The little Zimomo is a fantastic touch. It's a substantial piece that feels premium in your hands. The box it comes in is also huge and beautifully designed, though I must warn you, it's a magnet for shipping damage. We have to use extra-large boxes and tons of bubble wrap, and even then, corner dings are common. If you're an in-box collector, be aware of this.
One detail that photos don't capture is the weight and balance. The vinyl head gives it a pleasant heft, so it sits nicely on a shelf without tipping over. It's not just a floppy stuffed animal; it's a structured designer plush. This is a subtle point but it's something you notice when you handle as many toys as I do. It feels more like a display piece, similar in spirit to the Have a Seat Labubu figures, but in a completely different format.
The current fall in wind labubu price on the market is hovering around $70-$90 from resellers and retailers. That feels right. It reflects the original retail price plus a small premium for availability and shipping logistics. If you see it for under $70, that's a great deal. If someone is trying to sell it to you for over $100 today, they're either out of touch with the current market or hoping you are.
Was It Overhyped? A Collector's Verdict
Yes. Absolutely, one hundred percent, the initial hype was way over the top. Paying $200 for a mass-produced plush that retails for under $60 is a classic case of getting swept up in the moment. We saw the same thing happen with certain pink LABUBU releases and the infamous green grape. Hype is a powerful, and expensive, drug.
But "overhyped" doesn't mean "bad." The Fall in Wild LABUBU is a fantastic piece. It's a beautiful design and a high-quality product. The problem wasn't the toy; it was the market's reaction to it. The frenzy created an artificial value that was never sustainable.
This is a recurring pattern in the world of designer toys. A hot new release drops, sells out instantly, and prices on the secondary market go parabolic. New collectors see these prices and assume that's the "real" value. They buy in at the top, only to see the price collapse when the inevitable restock happens. It's a tough lesson, and I've seen it break a few hearts (and wallets).
My advice, which I give in pretty much all my guides like the one for the LABUBU Big into Energy series, is to have patience. Unless it's a truly limited, numbered edition (which this was not), Pop Mart will likely make more. Wait for the hype to die down. Wait for the restock. Your patience will be rewarded with a much fairer price.
Our Take
Look, I love this plush. I have one on the shelf right behind my desk as I'm writing this. It's charming, well-made, and a standout in my personal LABUBU collection. It's a piece I was excited to stock at PopNya and one I'm happy to recommend to customers.
But I would never, ever have paid $200 for it.
The Fall in Wild LABUBU is a perfect example of a great toy that fell victim to a toxic hype cycle. The current, stabilized price is where it should have been all along. It's a wonderful addition to any collection if you love the design. Just don't get caught up in the FOMO. There will always be another "must-have" release next month. The key to being a happy collector is knowing the difference between a toy you love and a toy you're being told you should love.
If you've been eyeing it, now is actually the perfect time to buy. The frenzy is over, the price is fair, and you can get it without having to fight tooth and nail. You can browse our current LABUBU collection to see if we have it in stock. It's a beautiful piece that deserves to be enjoyed for what it is, not for what resellers were trying to make it.
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