The Fall in Wild LABUBU Frenzy: A Collector's Honest Buyer's Playbook

I knew the Fall in Wild LABUBU series was going to be a problem the second the official photos dropped. The earthy tones, the fuzzy textures, the little leaf and mushroom details, Kasing Lung and Pop Mart had crafted the perfect storm of cute. My DMs on Instagram exploded. My store's search bar was just a constant stream of "fall labubu" and "labubu into the wild."

And then the drop happened. It was a bloodbath. Everything sold out in seconds.

Now, the dust has settled a bit, and the series has moved from "impossible to get at retail" to "astronomically expensive on the secondary market." If you're here, you're probably wondering what the big deal is, and more importantly, how you can get one without selling a kidney. As someone who has bought, sold, and personally unboxed dozens of these, let's talk. This is the real playbook.

First Off, What Exactly is a "Vinyl Plush Doll"?

This is the number one question I get. The official name is The Monsters Fall in Wild Series Vinyl Plush Doll, and that description is very literal, but also a little misleading if you're not paying attention.

It is NOT a full plush toy. It is NOT a full vinyl figure.

It's a hybrid. The head, and on some figures the hands and feet, are made of the same smooth, high-quality vinyl you'd expect from a standard Pop Mart figure. The body, however, is a soft, stuffed plush. Think of it as a designer teddy bear with a vinyl art toy head.

The texture of the plush body is short and velvety. It's not a long, shaggy fur, which is good because it doesn't seem to shed, but it does pick up lint like you wouldn't believe. If you have pets, keep a lint roller handy. The stitching is generally solid, but I have seen a few where the seam around the neck (where vinyl meets plush) is a little loose. It's an easy fix, but for a premium-priced collectible, it's something to be aware of.

This hybrid design is what gives the Fall in Wild LABUBU its unique charm. It has the cuddly appeal of a plush but the sharp, expressive detail of a vinyl face. It feels substantial in your hand, heavier than you'd think, thanks to the vinyl head.

The Wild Crew: A Quick Rundown

The full set has six standard figures and one secret. Unlike the Exciting Macaron Labubu series, which was a rainbow of bright pastels, this series is all about muted, natural colors.

* Soy: A creamy, off-white Labubu with a little green sprout. A fan favorite. * Lychee: A dusty pink Labubu. Honestly, any pink Labubu is destined for popularity, and this one is no exception. * Cabbage: A soft green. Super cute, but often gets overshadowed by the others. * Mushroom: A beige Labubu with a mushroom cap. The details on the cap are fantastic. * Corn: A golden yellow Labubu with a corn husk collar. Very unique design. * Zimomo "Dandelion": This is the Zimomo Fall in Wild figure. Zimomo is Labubu's spikier, more mischievous-looking friend, and this one is a standout. It's a dark grey with a fluffy dandelion poof. For many collectors, this is the chase figure of the regular set.

And then there's the secret.

* Chestnut Coacoa: A rich, dark brown Labubu with a fuzzy chestnut-shell hat. This is the one causing all the trouble. The demand for this specific figure is off the charts.

The Little Guy: Don't Ignore the Fall in Wild Pendant

Alongside the main blind box series, Pop Mart also released The Monsters Fall in Wild Series Vinyl Plush Doll Pendant. These are miniature versions, about half the size of the regular dolls, with a metal clasp attached to their heads so you can use them as a keychain or bag charm.

Here's the breakdown: Pendant vs. Regular Doll.

Size & Feel: The regular fall in wild plush doll is about 17cm tall and feels like a proper small stuffed toy. The fall in wild pendant is tiny, maybe 9-10cm. The plush body on the pendant is much firmer and less "cuddly" because there's just less stuffing.

Price: At retail, the pendants are significantly cheaper, usually around $15-$18 compared to the regular doll's $28-$35. This makes them a more accessible entry point into the series.

Collectibility: Here's where it gets interesting. While the regular dolls are the main event, the pendants are highly collectible in their own right. They have the same lineup, including a secret Chestnut Coacoa pendant. Because they're smaller and cheaper, some people find it easier to complete the pendant set.

My advice? If you just love the design and want a piece of the Labubu Fall in Wild series without breaking the bank, the pendant is a fantastic option. If you're a serious display collector, the presence and feel of the regular-sized doll is unmatched.

Real Talk: Pricing, Hype, and Market Insanity

Okay, let's get into the part that makes everyone's head spin. The prices.

The retail price for a single blind box is around $28. A full case of six (which guarantees no duplicates and a chance at the secret) is about $168. That's if you can find them at retail. Which you probably can't.

The moment they hit the secondary market, prices went wild. * Common figures like Cabbage or Corn started selling for $40-$50. * More popular commons like Soy, Lychee, and especially Zimomo quickly climbed to $60-$80. * The secret, Chestnut Coacoa? I personally saw a sale for $280 on eBay just two weeks after the initial release. That's a 10x markup on the retail price of a single box.

This isn't new for a hot Labubu release. We saw a similar, though maybe less intense, frenzy with the Labubu Macaron Buyer's Guide I wrote about. The hype cycle is real. It starts with scarcity, is fueled by social media (everyone posting their unboxing videos), and solidifies in the resale market.

Is it worth it? That's the million-dollar question.

Our Take: Is The Fall in Wild Series Overhyped?

Honestly? Yes and no.

Yes, the hype is insane. Paying $280 for a small vinyl/plush doll is objectively absurd. The fear of missing out (FOMO) is driving the market to unsustainable levels. Like with previous hot drops, these peak prices will likely cool off as Pop Mart eventually restocks or releases the next "it" series. If you're purely a collector on a budget, I would strongly advise you to wait. Don't give in to the panic-buying.

It feels more premium and thoughtfully designed than some of the simpler series like Have a Seat Labubu, and the earthy aesthetic is a refreshing change from the usual bright colors. It has a timeless, almost storybook quality.

So my verdict is this: The series itself is a 10/10. The market surrounding it is an 11/10 on the chaos scale.

Your Playbook: How to Actually Get a Fall in Wild Labubu

You've decided you want one. I get it. Here are your realistic options.

1. The Official Route (The Long Game): Keep notifications on for the official Pop Mart website and app. Follow them on social media. They will restock eventually. It might be weeks, it might be months, but it will happen. You have to be fast, like, "checkout in 30 seconds" fast. This is your only shot at getting it for retail.

2. The Secondary Market (The Wild West): This is where you'll go to sites like eBay, Mercari, StockX, and various Facebook collector groups. * Warning #1: Fakes. The fakes for this series are already appearing. They are getting scarily good. Look for sellers with extensive positive feedback. Ask for multiple, well-lit photos. If a price seems too good to be true (like a $50 Chestnut Coacoa), it is 100% a fake. Our ultimate guide to Labubu dolls has some general tips on spotting fakes that apply here.

3. Specialty Retailers (Your Best Bet): This is where stores like ours, PopNya, come in. We're collectors too, and we work through our networks to secure legitimate stock. The price might be slightly above retail to cover our import and sourcing costs, but it's a safe, reliable way to get the real deal without battling bots or navigating the minefield of the secondary market. We update our LABUBU collection as soon as we get anything in, so it's always worth checking.

The Inevitable Question: What About a `fall in wild labubu big` 40cm Version?

This is pure speculation, but it's informed speculation. Pop Mart has a history of taking their most successful blind box series and releasing a "MEGA Collection" 400% (29.5cm) or 1000% (70cm) version. They did it with Space Molly, they did it with Skullpanda, and they've released large-scale Labubus like the Labubu Big into Energy figure.

Given the monumental success of the Fall in Wild Labubu series, I would be absolutely shocked if we didn't see a MEGA 400% Soy or Chestnut Coacoa within the next year. There is no official announcement, but it feels inevitable. If and when that happens, expect another round of internet-breaking chaos. A labubu fall in wild 40cm would be an instant grail for many.

For now, this series remains one of the most exciting and frustrating releases in recent memory. It's a beautiful set that perfectly captures why we all fell in love with The Monsters. The designs are charming, the quality is there, and the desire to hold one in your hands is powerful.

Just be smart about it. Don't let the hype rush you into a bad purchase. The forest is big, and there are plenty of monsters to go around... Eventually.

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