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I missed the FallnFruitt series pre-order window by twelve minutes.
Twelve. Minutes.
The alert popped up in a Discord server I barely check, linking to a regional Pop Mart site I'd never ordered from before. By the time I saw it, fumbled with the international checkout, and tried to pay, the entire stock was gone. Vanished. I just sat there staring at the "Sold Out" screen, feeling that all-too-familiar mix of frustration and defeat.
If you're searching for a labubu newsletter, you know exactly what I'm talking about. You're looking for a signal in the noise. A single, reliable source to tell you what's dropping, when it's dropping, and where you can actually buy it without paying a 300% markup to a scalper.
So let me give you the bad news first: A dedicated, official labubu newsletter from Pop Mart doesn't exist.
And honestly? That's the biggest problem facing labubu collectors today.
The Information Black Hole
The passion for Kasing Lung's little monsters has exploded. It's amazing to see, but the infrastructure to support the community hasn't kept pace. The information we need is scattered across a dozen different platforms, each with its own quirks and reliability issues. It's a full-time job just to keep up.
This is what my week looks like, trying to track Labubu news for my shop, PopNya, and for my own collection:
1. The Official Pop Mart Channels:* You'd think this would be the primary source, right? Wrong. The global Pop Mart site is often the last* to update. They'll post a slick promo video for a series that has already been sold out in Asia for three weeks. Their newsletters are generic, lumping Labubu in with Dimoo, Skullpanda, and Molly. If you're only looking for Labubu, you have to sift through a ton of stuff you don't care about.
2. Kasing Lung's Instagram: I love Kasing's personal account (@kasinglung). It's a beautiful look into his creative process, full of sketches, paintings, and behind-the-scenes magic. It's where you see the soul of the characters. But it's an artist's feed, not a product release calendar. He'll post a teaser for a new character, but with no date, no price, and no clue as to how it will be released. It's essential for the hardcore fan, but not for practical planning. This is a big part of why people like Labubu so much; the artist's involvement is so personal.
3. The Regional Maze: This is where it gets truly chaotic. Pop Mart Thailand, Pop Mart Singapore, Pop Mart USA, Pop Mart UK… they all have their own social media, their own release schedules, and sometimes, their own exclusives. A figure might drop in Bangkok a month before it ever gets a whisper of a release in the States. You have to follow all of them and try to piece together a global puzzle.
4. Weibo & Xiaohongshu: This is the source. The real ground zero. Almost all major leaks and first announcements for Pop Mart products happen on Chinese social media. If you want the earliest possible info, you have to be on there. But that means navigating a platform in a different language, relying on shoddy auto-translations, and trying to figure out which "leaks" are real and which are just rumors or fakes. It's a high-effort, high-reward game that most casual collectors simply don't have the time or energy for.
5. The Community Jungle (Facebook, Reddit, Discord): Groups like the "Labubu & Friends Collectors Group" on Facebook are invaluable. They are filled with passionate, knowledgeable people. But they're also filled with noise. For every solid tip, there are ten posts asking "Is this a good price?", five posts showing off the same common figure, and at least one person spreading a completely false rumor about a secret drop. It's crowdsourced chaos.
This fragmentation creates a perfect storm. It fuels anxiety, FOMO, and worst of all, it creates a playground for scalpers.
Real Talk: How Information Gaps Fuel the Scalper Market
Let's talk about The Loyalty Labubu.
This figure was a special release, not part of a blind box series. The initial announcements were mostly on Asian platforms. Before most of the US and European collector base even knew it existed, pre-orders on secondary market sites were already live.
I watched it happen in real-time. The retail price was projected to be around $150-$170. Within hours of the first blurry photos appearing on Weibo, scalpers with insider info or bots were listing pre-orders for $300. By the time it was officially announced for wider release, the market price had been anchored at $350+. People who were just a day late to the news saw the $350 price and thought, "Well, I guess that's what it costs."
No. That's not what it costs. That's the price of an information gap.
Scalpers thrive on this chaos. They have the time and resources to monitor all these channels, run bots, and secure stock before the average fan even has a chance. A centralized, timely, and accessible labubu newsletter would be a stake through the heart of this predatory model. It would level the playing field.
It's not just about the big, expensive figures, either. It happens with blind boxes. A rumor will start that the secret "Macaron" Labubu has a slightly different box weight. Suddenly, people are buying up cases and using digital scales in the store aisles. This info spreads like wildfire through private chats, and by the time you hear about it on a public forum, all the good cases are gone.
This is the reality of being one of the thousands of dedicated labubu collectors. The hunt is part of the fun, but it often feels like the game is rigged.
What a Perfect Labubu Newsletter Would Look Like
If I could wave a magic wand and create the perfect newsletter, what would it include? This is my personal wish list, born from years of frustration and late-night forum scrolling.
- A Single, Consolidated Calendar: All upcoming releases, blind boxes, MEGA figures, special editions, apparel, in one place. With dates. Real, confirmed dates for each region.
- Leak Verification: A section that addresses the latest rumors. "You may have seen photos of a 'Crystal Heart' Labubu. Here's what we know: it's a confirmed release for the Shanghai Toy Show, but a wider release is not yet confirmed. Beware of pre-orders."
- Market Watch: Honest analysis of the hype. "The 'Toffee' figure from the new Sweet series is getting a lot of buzz and will likely be the most sought-after. The 'Mint Chip' is a sleeper that might become more popular later." This helps collectors focus on their purchases.
- Restock Alerts You Can Actually Use: Instant notifications when a popular series like The Monsters Mischievous series gets a restock on any of the official sites. No more finding out two hours too late.
- Lore & Artist Spotlights: Deeper dives into the story behind a series. Why did Kasing Lung design the Monsters Pin for Love series with those little letter accessories? What's the story behind Zimomo? It's content that connects us back to the art, not just the commerce.
- Community Hub: Featuring amazing fanart, customs, and photography from the community. It would make the hobby feel more connected and less like a frantic competition. The creative side of the fandom is so important, and it deserves a bigger spotlight.
This doesn't seem like too much to ask for, does it?
Our Take: Why I Write This Blog
I started PopNya and this blog because I'm a collector first. I've felt the sting of missing out and the frustration of navigating the information maze. Since Pop Mart doesn't provide the resource we all desperately need, I decided to try and build a small piece of it myself.
My goal with these posts isn't just to sell toys. It's to create the resource I wish I had when I started. When I write a guide on a new series or talk about whether Labubus are still popular, I'm writing it for you, the person who is trying to decide if a purchase is worth it.
When I get a new shipment in for the store, I try to share as much detail as I can. I'll open a box myself and talk about the paint quality, the feel of the vinyl, the little details you can't see in a stock photo. I share my honest opinion. If a series feels a bit phoned-in or the quality isn't up to par, I'll say so. Trust is everything.
The newsletter I send out from PopNya is my version of that "perfect" newsletter. It's where I share my latest blog posts, give a heads-up on what's coming to the shop, and sometimes offer early access or special deals to my subscribers. It's my small way of trying to level the playing field and give the real fans a fighting chance. It's where I can share my excitement when I get a cool new series and want to show people who will get it. You can always browse our LABUBU figures to see the kind of stuff that gets me excited.
So, no, there is no official, all-encompassing labubu newsletter. Not yet, anyway. Maybe one day Pop Mart will realize how much their community needs one.
Until then, we have to rely on each other. We have to build the resources we need, share the information we find, and keep the passion for these weird, wonderful little monsters alive. The hunt is tough, but finding that one figure that makes you smile, that one design that speaks to you... Well, you know. That's why we do it.
Disclosure: PopNya may earn a commission if you purchase through links on this page.
