I remember when the Labubu Big into Energy series first dropped. I was staring at the Pop Now Labubu page on my phone, watching the stock flicker between "Available" and "Sold Out" in seconds. It was brutal.
Unlike some of the older Kasing Lung releases that took a while to heat up, this specific series—often called BIE Labubu by those of us deep in the hobby—hit the ground running. Why? Because it’s not just about the cute monster; it’s about the meaning attached to each figure.
If you are trying to figure out if this series is worth your shelf space (or your bag space, since they make great pendants), or if you are desperately hunting for that specific Luck Labubu, here is my boots-on-the-ground field guide.
The Lineup: It’s All About the VibesThe core hook of the Labubu energy series is that each figure represents a different positive affirmation. It sounds cheesy, but in person, the execution is actually really solid. The textures on this series feel a bit denser than the Macaron v1s, and the hoodies have a nice weight to them.
Here is the breakdown of what you are actually hunting for in a standard popmart labubu blind box:
* Luck Labubu: The heavy hitter. This is the one everyone wants. The warm tones make it pop, and let’s be real, we all need a bit of luck. * Serenity Labubu: Honestly? This is my personal favorite. The blue hues are super calming. While everyone fights over Luck, the Serenity Labubu is the one that looks best hanging on a neutral-colored bag. * Joy, Hope, and Loyalty: These round out the standard set. Big into energy loyalty and big into energy hope are easier to find on the aftermarket, usually hovering closer to retail price.
Buying Strategy: Box Set vs. Blind BoxYou have two main ways to attack this. You can gamble with single boxes or commit to the labubu box set.
The Single Blind Box StrategyIf you just want one cute figure and don't care which one it is, grabbing a single popmart labubu blind box is fine. Retail is usually around $17-$20 depending on where you shop.
Warning: If you are buying single open boxes (where the seller knows which one it is) on sites like eBay or Mercari, expect to pay a "popularity tax." I’ve seen the Luck Labubu go for double the price of a Loyalty figure. If you want Luck specifically, you are better off buying it confirmed rather than gambling on 10 blind boxes and ending up with five Joys. The Full Set StrategyIf you can find a labubu 6 pack (the whole box), do it. A sealed labubu set guarantees you get one of each standard design (usually). This is the only way to avoid duplicates. Plus, if you are hunting the big into energy secret (the hidden chaser), your odds are technically better buying full cases, though that gets expensive fast.
If you are looking to start your collection or grab a full set, you can always browse our LABUBU collection to see what we currently have in stock.
Real Talk: The "Luck" Hype vs. RealityI need to be honest about the big into energy luck figure. Is it cool? Yes. Is it worth the $60+ some resellers are asking for?
In my opinion, no.
The luck labubu big into energy is great, but the quality control is identical to the big into energy serenity or big into energy hope. You are paying for the colorway and the superstition. If you are collecting for the love of the design, the blue Serenity or the yellow Joy actually show off the facial details better than the darker tones on the Luck figure.
Authenticity Check: The "ID Labubu" CardBecause big into energy is so popular, fakes are everywhere. I recently saw a batch of fakes where the fur texture looked like matted carpet—dead giveaway.
But the subtler tell is the id labubu card inside the box. * Real: The card stock is thick, and the holographic effect (if present on that specific batch) is smooth. The font for "The Monsters" should be crisp. * Fake: The card often feels flimsy, like standard playing card paper. The colors on the character art will look slightly washed out or oversaturated.
If you want a deeper dive on spotting fakes across different series, I wrote a detailed breakdown in our Ultimate Guide to LABUBU Dolls. It covers the box weight tricks and packaging tells that scammers try to hide.
Inventory and "Pop Now"If you are using the official app, you might see pop now labubu listings. "Pop Now" basically means you "open" the box digitally online, and then they ship it to you.
My experience with Pop Now: It’s addictive, but dangerous. You get the dopamine hit of opening the box instantly on your screen. However, I’ve noticed shipping times for Pop Now orders can sometimes lag behind standard orders because they are processing individual open items rather than sealed blind boxes. Just something to keep in mind if you are buying a big into energy labubu box as a gift with a deadline. The "Secret" ChaseThe big into energy secret is the holy grail. I’ve only seen a handful in person at conventions. The design usually features a special material finish or a completely unique color palette that stands out from the standard matte/fur combo.
If you pull a secret, put it in a protector immediately. The value difference between a mint condition secret and one with a dusty box is massive. We are talking hundreds of dollars difference in some cases.
Final VerdictThe labubu energy series is one of the stronger releases from Kasing Lung recently. It balances the plush feel with the vinyl toy aesthetic perfectly.
If you are just starting out, don't stress about getting the luck labubu immediately. The big into energy serenity is underrated and looks cleaner on display. And please, check the id labubu card if you are buying from a third-party seller—it’s the easiest way to protect your wallet.
Happy hunting!
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