I get asked this all the time. In DMs, at conventions, over the counter at my shop, PopNya. "So, how many Labubu sets are there?" Every time, I let out a little sigh and a laugh. Because if you're asking for a number, you're already lost.
The simple, unhelpful answer is "a lot." As of right now, we're talking probably 40+ blind box series, and that doesn't even count the special editions, the 400% and 1000% figures, or the one-off event exclusives. It's a rabbit hole, and I'm here to give you the map.
So you're asking, "How many Labubu sets are there?" The real question you should be asking is, "Which Labubu editions are right for me?" Let's break it down, collector to collector.
I've been running PopNya for a while now, and I've handled, packed, and shipped more of these little monsters than I can count. I've seen the hype cycles, the price spikes, and the heartbreak of a sold-out drop. And I've learned that the best way to understand the vast world of Labubu isn't by counting sets, but by understanding the types of sets. It's the only way to stay sane and keep your wallet from staging an intervention.
Here's how I break down the world of Labubu editions for anyone who walks into my shop (or DMs me on Instagram at 2 AM).
The Core Series: The Foundation of Your Collection
These are the bread and butter, the classic blind box series that started it all. Think of series like The Monsters Camping, Let's Christmas, Sweet, Weather, and Animals. These are the foundational sets that established Labubu's character and Kasing Lung's whimsical world.
Honestly, some of these older series are getting tough to find. If you see a full case of The Monsters Camping for anything close to a reasonable price, grab it. The quality on some of the very early ones can be a little less refined than the new stuff, think slightly simpler paint jobs or less complex sculpts, but they have a charm that's undeniable. They feel more like raw, creative art pieces before the massive global machine kicked into high gear.
My advice for these? Don't stress about finding them all. Pick one or two that really speak to you. The Weather series, for example, is a personal favorite. The little Sun and Cloud Labubus are just pure, simple joy. They aren't the ones fetching crazy money on the secondary market, but they are the heart of what makes Labubu special. They are a great way to start your journey and browse LABUBU figures without the pressure of chasing the latest hype.
The Hype Machines: Macarons and Their Descendants
And then there are the Hype Machines. You know what I'm talking about.
It all started with The Monsters Exciting Macaron series. I remember when the first images dropped. The community went absolutely feral. The concept was brilliant: Labubu reimagined as macaron-inspired pastel elves. The execution was even better. The matte finish, the soft color palette, the adorable little spoons and forks. It was a perfect storm.
I've written extensively about the honest realities of the Labubu Macaron market because the frenzy is real. When they first released, I saw the chase figure, Chestnut Cocoa, go from a retail box price of about $15 to over $100 on aftermarket sites within a week. It was madness. Even the "common" figures like Soymilk and Sesame were selling for double or triple the retail price.
This series single-handedly changed the game. It brought in a massive new wave of collectors, many of whom had never bought a designer toy before. It also brought a new level of stress. Suddenly, you couldn't just casually buy Labubu anymore. You had to be ready for the drop, have your payment info saved, and pray to the internet gods.
Following the Macarons, Pop Mart leaned in hard. We got the Fall in Wild series (the "forest" version of Macarons, basically), the recent Flower Elves, and the "Have a Seat" V1 and V2 sets, which are essentially deconstructed Macarons you can pose. The Have a Seat Labubu V2 series had its own wave of hype, with collectors scrambling for specific colorways.
Real Talk: Are the Hype Series Overrated?
Okay, let's be real for a second. As a seller, I love the hype. It moves inventory. But as a collector? It's exhausting. The quality on the Macaron-style series is genuinely top-notch. The flocking on the Fall in Wild series is beautiful (though a dust magnet), and the paint application is cleaner than on many older sets. They are beautiful objects.
But are they worth the current aftermarket prices? Is a Lychee Berry Labubu genuinely worth $80? Probably not. You're paying for the hype, the scarcity, and the FOMO. My honest advice is this: if you love the design and have the disposable income, go for it. But don't go into debt for a pastel-colored elf. There will always be another hype series. Pop Mart's business model depends on it. If you missed out on the Exciting Macaron Labubu, don't despair. The next cute thing is just around the corner.
The Crossovers & Collaborations
This is where things get really interesting and, sometimes, a little weird. Kasing Lung and Pop Mart have been very active with collaborations, merging the world of The Monsters with other massive IPs.
The most recent and explosive example is The Monsters x One Piece. As a seller, this was a phenomenon. We had people who had never heard of Labubu trying to buy cases because they were huge One Piece fans. We also had die-hard Labubu collectors who couldn't care less about anime but needed the figures for their collection. The result was chaos. Beautiful, profitable chaos. The designs are clever, blending Labubu's silhouette with iconic One Piece characters like Luffy and Chopper. I wrote up a seller's guide to the One Piece crossover hype because the demand was just that intense.
But it's not just anime. There have been Spongebob Squarepants crossovers, collaborations with the band L'Arc-en-Ciel, and even tie-ins with Chinese cultural institutions.
My take on collabs is that they are fantastic for the hobby's growth, but they can be hit or miss for purist collectors. Some feel like a natural fit, while others can feel a bit like a cash grab. The best ones, like One Piece, respect both IPs and create something that feels new and exciting. The weaker ones feel like Labubu is just wearing a costume. They are a whole separate branch of collecting, and you could easily build a massive collection just focusing on these.
The "Big Boys" and Special Releases
We're not done yet. Answering "how many Labubu sets are there" is impossible without mentioning the figures that aren't in blind boxes.
First, you have the MEGA collection. These are the 400% (about 11 inches) and 1000% (about 27 inches) versions of Labubu and his friend Zimomo. These are not toys; they are statement pieces of art. They are also a significant investment, often retailing for several hundred dollars and fetching much more on the secondary market. They are stunning, but you need the space and the budget. I have a 400% "Space Traveller" Zimomo in my office, and it gets more comments than anything else.
Then you have the endless ocean of special editions, one-offs, and event exclusives. The Labubu Tycoco, the various Zimomo figures, the anniversary releases, the figures exclusive to specific Pop Mart flagship stores or conventions like Shanghai Toy Show (STS) or Beijing Toy Show (BTS).
This is the true collector's endgame. It's a world of intense research, community networking, and sometimes, pure luck. These are the pieces that don't show up on a simple checklist.Trying to catalogue all of these is a full-time job. I know because I've tried. The Labubu Directory website does a decent job, but even it isn't always 100% up to date because new things drop so fast.
So, How Should You Actually Collect Labubu?
If you've read this far, you realize the initial question was flawed. It's not about the number. It's about the journey. Here is my practical, no-nonsense advice for anyone starting out or feeling overwhelmed.
First, abandon the idea of "completing" the collection. It's impossible. Financially ruinous. You will burn out and grow to resent the hobby. Don't do it.
Second, pick a lane. Find what you truly love and focus on that. You'll enjoy the hunt more and build a collection that is personal and meaningful. Some ideas: * Color-Themed: I know several collectors who only buy pink or green Labubus. It creates a stunning, cohesive display. Check out a guide to the most wanted pink Labubus to see how deep that rabbit hole goes. * Series-Themed: Maybe you just love the food-related sets. Focus on the Sweet series, the Macarons, and any other foodie figures. * Character-Focused: Some people don't even collect Labubu! They only collect his spiky, big-mouthed friend, Zimomo. Or the little ghost, Tycoco. * Artist-Focused: Collect only the core series designed directly by Kasing Lung, and skip the big IP collaborations.
Third, be patient. The series you're dying for right now will either be restocked or overshadowed by the next big thing. The aftermarket prices for all but the rarest secrets and exclusives tend to cool down after a few months. Don't let FOMO trick you into overpaying.
The world of Labubu is massive and constantly growing. It's a universe, not a checklist. There isn't a simple number for how many sets exist, because more are being created as you read this. And that's the beauty of it. It's a living, breathing art project.
So, go ahead and check out LABUBU with this new perspective. Don't look for a complete list. Look for the one little monster with the goofy teeth and floppy ears that makes you smile. That's the one you should get.
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