I remember the exact moment Pop Mart dropped the promo images for The Monsters Forest Fairy Tale series. My phone buzzed, I opened the notification, and just... Wow. After a few series that felt a little more experimental, this one felt like Kasing Lung returning to his roots. It was pure, whimsical, slightly melancholic monster art. The kind of stuff that made me fall in love with LABUBU in the first place.
This wasn't just another series. It felt like an event. The labubu forest theme is so central to the character's identity, and this collection felt like the definitive take on it. Every single design, from the sleepy Mushroom to the mischievous Wolf, looked like it was pulled directly from a storybook I wish I'd read as a kid.
As someone who runs PopNya and handles these figures daily, I can tell you the in-person quality lives up to the hype. The vinyl has a satisfying, matte finish that feels premium. It's not glossy like some older series, and it's not flocked like the famous Exciting Macaron Labubu. It's just this perfect, smooth texture that makes the colors pop. The sculpting is intricate, especially on figures like the Tree, which has this beautiful, gnarled wood grain texture.
The standard set has 12 designs, and honestly, there isn't a single "dud" in the lineup. Usually, in a case of 12, there are one or two figures you're less excited about. Not here. The Little Flower, with its translucent petals, is a work of art. The Bee, with its fuzzy little collar, is ridiculously cute. This is one of those rare series where buying a full case feels completely justified because you'll want to display every single one. If you're new to the hobby, this is a fantastic entry point, though you might find our Ultimate Guide to LABUBU Dolls helpful for getting started.
Let's Clear Something Up: Figures vs. Blocks
Okay, I need to address something I see constantly in search queries and customer questions. Many of you are looking for forest fairy tale labubu and getting it mixed up with the labubu building block sets.
They are NOT the same thing.
Let me break it down, because it's a source of major confusion.
The Monsters Forest Fairy Tale Series: This is the product we've been talking about. It's a classic blind box series of 12 vinyl figures, each about 3 inches tall. You buy a box, you don't know which fairy labubu you're going to get. This is the core of the pop mart labubu forest fairy tale experience.
The POP BLOCKS LABUBU Sets: These are entirely different products. Think of them as Pop Mart's version of LEGO. There are a few different sets that fit the "forest" theme, which is where the confusion comes from. The two main ones are: 1. The Monsters Forest Secret Base Series Blocks: This is a series of smaller, blind-boxed building block sets. You might get a little juice stand, a seesaw, or a small treehouse scene. They are cute, but they are block-based construction toys, not vinyl figures. 2. The Monsters Playful Home (Tree House) Building Block Set: This is the big one. The labubu playful home is a massive, 497-piece treehouse set that is absolutely incredible. It's not a blind box. It's a full-on construction kit that builds a detailed, multi-level home for your LABUBU figures.
So, when you search for "forest fairy labubu," you're likely thinking of the vinyl figures. When you search for "labubu building block," you're looking for the LEGO-style sets. They are designed to be displayed together, the fairytale labubu figures look amazing living in the Playful Home treehouse, but they are sold separately. A lot of official product pages are terrible at explaining this, which drives me crazy. They just lump them all together.
I actually built the Playful Home set myself. It took a solid evening, the instructions were surprisingly clear, and the quality of the blocks was much better than I expected. They have a good clutch power, similar to the big-name brands. The final build is sturdy and packed with details, like a little working elevator and tiny furniture. It's the perfect centerpiece for a dedicated LABUBU display.
The Secrets: The Little Prince and The Fox
Now, back to the main event: the blind boxes. Like any good Pop Mart series, the real thrill is in the chase for the secrets. The labubu fairy tale series has two: a "Big Secret" (the Fox) and a "Super Secret" (The Little Prince).
The Fox is a beautiful design. It's LABUBU in a fox costume, holding a lantern, with a rich orange and cream color palette. The pull rate is stated as 1:72, meaning you'd expect to find one in every 6 full cases. It's a great-looking figure and a solid chase.
But The Little Prince... That's on another level.
The Super Secret is based on Antoine de Saint-Exupéry's iconic character. LABUBU is dressed in the prince's green uniform, standing on his tiny planet, B-612, complete with a single rose under a glass cloche. The pull rate is 1:144, or one in every 12 cases.
The market reaction to this figure was immediate and insane. Within days of the international release, I saw The Little Prince selling for $150-$200 on secondary market platforms. The retail price for a single box is around $15. That's a 10x markup, and it has held its value remarkably well. It's one of those "grail" figures that defines an entire series, much like some of the coveted designs in the Labubu Macaron series.
A Collector's Tip: Don't bother trying to shake or weigh the boxes for this series. I've tried. A few of the figures, like the Wolf and the Bee, have very similar weights and profiles inside the box. The Little Prince secret is also notoriously difficult to identify by feel. You're better off buying from a trusted source or, if you're feeling lucky, committing to a few random pulls and enjoying the surprise. The odds are long, but the thrill is real. If you're serious about collecting and want to secure a full set without the gamble, you can often find sealed cases or complete sets right here in our LABUBU collection.
Real Talk: The Honest Verdict on the Forest Fairy Tale Series
So, is this series worth the hype?
Yes. Unquestionably.
As a seller, this series flies off the shelves. As a collector, it's one of my all-time favorites. Kasing Lung's art is at its absolute best here. The theme is coherent, the designs are imaginative, and the quality is top-notch. It avoids the issue some other series have where a few figures feel like uninspired filler. Every single piece in the labubu forest fairytale collection feels intentional and lovingly crafted.
However, I do have one small warning. The accessories can be tiny and delicate. The little bird that comes with the Tree figure is minuscule and a prime candidate for getting lost in your carpet forever. The stem on the Mushroom figure feels a bit thin, so be careful when handling it. These aren't toys for small children; they are collector's items, and this series, in particular, demands a gentle touch.
Compared to other recent hits like the Have a Seat Labubu V2, which was all about poses and attitude, this series is about world-building and atmosphere. It tells a story. When you line them all up on a shelf, they create a scene. It feels less like a collection of individual figures and more like a complete, miniature world.
If you're going to buy just one LABUBU series to see what the fuss is all about, this is the one I'd recommend. The universal appeal of the fairy tale theme makes it accessible to everyone, but the depth and artistry will satisfy even the most seasoned collectors. It's a series that reminds you why you got into this hobby in the first place. Just be prepared, once you get one, you're going to want them all. It's a beautiful, enchanting, and very dangerous rabbit hole to fall down.
If you're ready to take the plunge, you can often browse LABUBU figures from this series and others in our shop. Happy hunting!
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