Exploring the Most Common Labubu Color: Which Hue Captivates Fans?

LuoKeihen • February 20, 2026

This article investigates the most common Labubu colors within the POP MART collecting community. It identifies Lychee Berry (pink) from the Exciting Macaron series as the most popular standard color, driven by its aesthetic appeal and association with the global Labubu craze sparked in 2023-2024. The article contrasts this with the steady popularity of neutral tones like Soymilk and Toffee. It provides a ranking of the top five colors, explains the unique appeal of different series palettes, and discusses future trends in Labubu color design.

In the vibrant ecosystem of art toys, few characters have achieved the iconic status of Labubu. With its signature mischievous grin and pointy ears, this creation by artist Kasing Lung has leaped from collector shelves to become a global fashion staple, often seen dangling from the handbags of celebrities and enthusiasts alike. For those new to this phenomenon, the array of colors and series can be dazzling. This article explores the fascinating world of labubu colours to answer a key question: which hue truly captivates fans, and what is the most common labubu color?

Introduction

Overview of Labubu Colors

Labubu's charm is intrinsically linked to its ever-expanding color palette. Color is not merely decorative; it defines each series and gives personality to the figure. From soft, dessert-inspired pastels to vibrant, energetic gradients, the colors dictate a Labubu's mood and theme. For instance, the "Exciting Macaron" series transforms the monster into sweet treats with comforting, edible hues, while the "Big into Energy" series uses bold gradients to represent abstract concepts like "Love" and "Hope." This diversity ensures that while some colors become ubiquitous, others remain rare treasures.

Importance of Color in Collectibles

In the world of collectibles, color drives desire. It is the primary visual trigger for emotional connection and a key factor in the secondary market's valuation. A specific shade can become a status symbol, while others serve as the perfect, accessible entry point for new collectors. The color of a Labubu determines its "wearability" as a bag charm, its photogenic quality on social media, and ultimately, its place in the labubu popularity ranking.

Most Popular Labubu Color

Analysis of Sales Data

Determining the most popular color requires looking beyond personal preference to sales data and market trends. According to marketplace analysis and collector consensus, the title of the most popular labubu color belongs to the soft, inviting pink of the "Lychee Berry" variant from the Exciting Macaron series. This particular figure, released in October 2023, is widely credited as the catalyst for the global Labubu craze.

The SNKRDUNK Magazine ranking highlights the Exciting Macaron series as the "landmark series that started it all" and notes that it was "the first time Labubu appeared as a plush keychain." Its pastel colors, including the standout Lychee Berry, made it an instant hit. The virality of Labubu is directly linked to this series, especially after it was spotted with BLACKPINK's Lisa, who sparked the worldwide frenzy. The "Big into Energy" series later cemented this global icon status, but the foundation was built with the pastel palette of the Macarons.

Community Favorites

While Lychee Berry leads the pack, community forums and social media discussions on platforms like TikTok and Reddit reveal a strong affection for neutral tones. The "Soymilk" variant, a creamy off-white from the same Exciting Macaron series, is consistently praised for its versatility and clean aesthetic. Collectors often describe it as the perfect neutral that "goes with everything," making it a safe and popular choice for those wanting a Labubu that matches any outfit.

Following closely is the "Toffee" (warm brown) color, which offers a rich, earthy alternative. These three—Lychee Berry, Soymilk, and Toffee—consistently top the lists of most popular labubu color within the standard series, forming the core of what is considered the most common and desirable palette.

The Labubu Popularity Ranking

Ranking Methodology

The following labubu popularity ranking is synthesized from several sources: sales performance reported by retailers like POP MART, the frequency of mentions and "hauls" on social media (TikTok and Reddit), and expert commentary from collector publications such as SNKRDUNK Magazine. The ranking prioritizes standard series colors that are widely available, as limited editions and "secret" figures operate in a different tier of desirability due to their scarcity.

Top 5 Colors Ranked

Based on this methodology, the top five standard colors are ranked as follows:

Lychee Berry (Pink): The undisputed champion. Its bright, cheerful hue is synonymous with the modern Labubu identity and is the most sought-after common figure.
Soymilk (Cream White): The ultimate neutral. Its popularity lies in its simplicity and ability to function as a fashionable accessory for any style.
Toffee (Warm Brown): A grounding, sophisticated color that offers warmth. It provides a perfect contrast to lighter outfits and is a favorite for its "wearable" quality.
Sea Salt Coconut (Dusty Blue): This color introduces a serene, cool-toned option. It is beloved for its calming and dreamy aesthetic, appealing to collectors looking for a softer pop of color.
Green Grape (Green): While ranking lower in overall mass-market sales, this vibrant green maintains a strong and passionate niche following. It is valued for its fresh and lively appearance, standing out from the neutrals and pastels.

Color Variations and Their Appeal

Unique Features of Each Color

The appeal of each color is tied to specific features and the themes of their respective series.

The Exciting Macaron series, where most of the top colors originate, features Labubus transformed into sweet treats. The colors are soft and plush, designed to evoke comfort and a dessert-like quality. The names themselves—Lychee Berry, Sea Salt Coconut, Toffee, Sesame Bean—add to the narrative appeal, making each color feel like a flavor to be collected.

In contrast, the Big into Energy series uses color dynamically. The "Love" figure is a fiery gradient red, while "Hope" is a calming gradient blue. These colors are not just surface-level; they are intended to represent emotions, adding a layer of depth to the collection. This series also introduced a highly coveted secret figure with a black and grey body and rainbow-colored eyes and teeth, proving that unique color applications drive the highest levels of collector excitement.

Fan Reactions and Preferences

Fan reactions, as seen in Reddit discussions and Facebook groups, often focus on the practical and emotional resonance of color.

For the Lychee Berry pink, fans cite its "sweetness" and "photogenic" quality. It is the color most likely to be featured in unboxing videos and styled in photos.
For Soymilk and Toffee, the conversation revolves around practicality. Phrases like "matches everything" and "perfect for everyday carry" are common, highlighting how these neutrals integrate into daily life.
For colors like Green Grape, the reaction is more about individuality. Owners often express pride in having a color that is "different" and stands out from the sea of pink and cream, emphasizing that personal taste remains a powerful force in collecting.

Conclusion

Summary of Findings

In the colorful universe of Labubu, data and community consensus point to Lychee Berry Pink as the most common and popular standard color. Its role in the viral Exciting Macaron series and its universally appealing aesthetic have cemented its place at the top of the labubu popularity ranking. It is closely followed by the versatile neutrals Soymilk and Toffee, proving that while a bold statement color can lead the charge, classic, wearable shades form the backbone of many collections.

Future Trends in Labubu Colors

Looking ahead, the future of labubu colours will likely be shaped by two forces. First, the continued success of thematic gradient series like "Big into Energy" suggests that collectors are eager for colors that carry conceptual weight. Second, the enduring popularity of limited collaborations, such as the Coca-Cola series with its iconic red, ensures that unique, brand-driven colorways will always generate significant buzz. As the brand expands into new product categories like earphone cases and alphabet-themed pendants, color will remain the central element that connects these diverse items back to the core charm of Labubu. Whether you are hunting for a common pink or a rare secret, the thrill of the color chase is what keeps the Labubu community so captivated.