Exciting Macaron Labubu: A Seller’s Honest Guide to the Hype, Fakes, and Prices

My phone notifications haven't stopped buzzing since last October. It’s not because I’m popular; it’s because the exciting macaron labubu series turned the designer toy world upside down. I run PopNya, and I’ve been selling art toys for years, but I have never seen a frenzy quite like this.

Usually, a blind box series drops, people trade their duplicates, and things settle down. Not with this one. Thanks to a certain K-pop star (yes, Lisa from Blackpink) posting a photo with hers, the labubu macaron series went from a cool niche collectible to a global currency overnight. But with that hype comes a lot of mess—fake products, insane prices, and confused buyers.

I’m going to skip the generic "Labubu is a monster created by Kasing Lung" intro because if you’re here, you probably already know that. You want to know if the labubu macaron box you found on eBay is real, or why the price fluctuates so wildly. Let’s get into the nitty-gritty of what I’m seeing on the ground.

Here is the cold, hard truth about buying a la bu bu exciting macaron right now. The official retail price is around $17 USD per box. However, you are almost never going to find them for that price unless you are camping outside a Pop Mart flagship store at 4 AM or have a bot programmed to snag online restocks.

In my shop and across the secondary market, the price for a single blind box has hovered between $35 and $60 depending on the week. A labubu whole set (containing all 6 regular colors) often trades for upwards of $240. I've seen the secret "Chestnut Cocoa" chase figure sell for over $150 raw (no box).

If you see a listing for a labubu exciting macaron set of 6 for $50 total, run away. It is 100% fake. The wholesale cost for sellers is higher than that. If the deal looks too good to be true, you’re buying a knockoff from a factory that doesn't care about quality control.

Part of the appeal here is the texture. Unlike the standard vinyl figures we discuss in our Ultimate Guide to LABUBU Dolls, the the monsters exciting macaron series is a hybrid. It has a hard vinyl face but a plush body.

The labubu macaron colors are pastel and dessert-inspired, which is a huge departure from the grungier, darker tones Kasing Lung usually uses. You’ve got: * Soymilk (Cream/White) * Lychee Berry (Pink) * Green Grape (Green) * Sea Salt Coconut (Blue) * Toffee (Brown) * Sesame Bean (Grey)

The texture should be dense. When I hold a real one, the fur feels premium and thick. The fakes often feel like cheap carnival prizes—sparse fur where you can see the netting underneath.

This is the most common question I get. "Is my macaron labubus pendant legit?" Since I handle these daily, I’ve noticed a few dead giveaways that the generic guides miss.

First, look at the feet. On the authentic the monsters exciting macaron vinyl face blind box figures, the "Pop Mart" stamp on the bottom of the foot is crisp and deep. On fakes, it’s often shallow or the font looks slightly "bloated."

Second, check the face paint. The blush on a real Labubu is airbrushed softly. On counterfeits, the pink cheeks often look like distinct, hard circles. The eyes are another tell—the real ones have a specific gloss that follows the curve of the eye. Fakes often look flat or have the pupils painted slightly cross-eyed.

Third, the box weight. While this isn't foolproof, the authentic exciting macaron labubu box cardboard is thicker. The fakes use flimsy cardstock that crushes easily. If you are looking to add to your LABUBU collection, always ask the seller for photos of the specific box code if buying unsealed.

Right now, stock is trickling in more steadily than it was three months ago. Pop Mart is reprinting them, but the demand is still outpacing supply.

If you are hunting for a specific labubu macaron character, buying "confirmed" open boxes is usually safer than gambling on blind boxes from unknown sellers, simply because you can see the card and the figure.

For those who missed the boat on the Macarons or find the prices too steep, you might want to look at the newer series. We wrote a comparison in our Have a Seat Labubu guide, which covers the V2 plush that is slightly easier to find right now. The "Have a Seat" series is cute, but honestly, nothing has quite matched the hysteria of the labubu macaron popmart drop.

I’m going to be honest with you. Paying $50 for a single blind box key chain is steep. If you are just a casual fan, I’d say wait for the hype to cool down or look at the "Fall in Wild" series which is larger.

However, if you are a serious collector, the exciting macaron series is likely going to be a classic. It was the turning point that brought The Monsters into the mainstream luxury conversation. The quality of the vinyl face is unique, and they photograph incredibly well (which matters in this hobby).

Just be smart. Don't panic buy. If you see a labubu exciting macaron series listing that ships from a random warehouse with zero reviews, skip it. Stick to trusted community sellers or verified shops.

If you want to check out what we currently have in stock or browse other series, feel free to look through our LABUBU collection. We try our best to keep the prices fair, even when the market goes crazy.

Disclosure: PopNya may earn a commission if you purchase through links on this page.