In the bustling world of art toys, one character has managed to claw its way to the top of every collector's wish list: Labubu. This mischievous, elf-like creature with a signature jagged grin has transcended its origins to become a global fashion phenomenon. Whether dangling from a celebrity handbag or displayed proudly on a shelf, Labubu is everywhere. For the uninitiated, stepping into this colorful universe can be overwhelming. With countless series, collaborations, and limited editions, a common question arises: amidst the rainbow, what is the most common Labubu color?
This guide delves deep into the vibrant world of Labubu colorways. We will explore the most common Labubu color, break down the popularity rankings, and analyze why certain hues capture the hearts of collectors more than others.
Introduction to Labubu Colours
What Are Labubu Colours?
Created by the Hong Kong-born artist Kasing Lung, Labubu is part of "The Monsters" universe, a cast of characters inspired by Nordic folklore . When Pop Mart began producing Labubu figures and plushies in blind box formats, the character's design philosophy became intrinsically linked with color. Color is not merely an aesthetic afterthought; it is the primary vehicle for expressing a series' theme and a Labubu's personality.
The Labubu colours range from soft, edible-inspired pastels to bold, gradient energy themes. Each series introduces a new palette that sets the tone for the entire collection. For instance, the "Exciting Macaron" series transforms the monster into sweet treats with names like "Sea Salt Coconut" and "Lychee Berry," using color to evoke taste and comfort . In contrast, the "Big into Energy" series uses vibrant gradients of red, blue, and green to represent concepts like "Love" and "Hope" . Understanding these colors is the first step to understanding the Labubu craze.
Overview of Labubu Popularity Ranking
The popularity of specific Labubu colors is driven by a complex mix of aesthetics, social media trends, celebrity influence, and basic supply-and-demand economics. Labubu popularity ranking lists are constantly shifting, but they generally point to a few key truths: soft, versatile neutrals and pastels tend to dominate the "most wanted" lists among regular editions, while unique, high-contrast colors define the ultra-rare secret figures .
The virality of Labubu can be traced back to early 2024, when BLACKPINK's Lisa was spotted with a Labubu plush on her handbag. This moment catapulted specific colors—particularly those from the Exciting Macaron series—into the stratosphere of desirability .
The Most Common Labubu Color
When discussing the "most common" Labubu color, it is essential to distinguish between "standard" colors found in regular blind box assortments and the "rare" secret colors. If we define "common" as the color you are most statistically likely to unbox from a standard series, the answer is less straightforward because blind boxes are randomized. However, if we define "common" as the most frequently seen, widely collected, and easily recognized color within the community, the title belongs to Pink—specifically the Lychee Berry variant from the Exciting Macaron series .
Definition and Significance
Lychee Berry is a cheerful, pastel pink that perfectly encapsulates the Labubu aesthetic. It is sweet, inviting, and highly photogenic . Its significance lies in its role as the "gateway" color for many collectors. When the Exciting Macaron series launched in October 2023, it was the first time Labubu appeared as a plush keychain . This series, and specifically the eye-catching Lychee Berry, became the face of the Labubu boom.
While pink is the most popular standard color, the most common "neutral" color, and a close second in overall frequency, is Soymilk. This creamy off-white is celebrated for its practicality and ability to "go with absolutely everything," making it a safe and popular choice for collectors who want a Labubu that matches any bag or outfit .
Historical Context
In the earlier iterations of Labubu figures, standard colorways often leaned towards jungle greens and earthy tones, reflecting the character's "wild nature" origins . The shift towards the "Macaron" pastel palette marked a turning point in the brand's history. It softened the character's mischievous look, making it more approachable and fashion-forward. This historical pivot towards dessert-inspired Labubu colours is why shades like Lychee Berry and Soymilk are now considered the most common and beloved representations of the brand today .
Labubu Popularity Ranking by Color
To understand where the common colors fit, it is helpful to look at the full spectrum of desirability. Based on collector forums, resale markets, and expert rankings, we can break down the hierarchy of colors.
Top Five Most Popular Labubu Colors
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Lychee Berry (Pink): The reigning champion of the standard series. Its "bright, inviting color" and association with the viral trend make it the most sought-after common figure .
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Soymilk (Cream White): The ultimate neutral. Its versatility and clean aesthetic make it a staple in nearly every collection .
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Toffee (Warm Brown): A top-tier neutral that offers warmth and earthiness. It is often praised for being a "nice neutral color" that matches a variety of styles .
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Sea Salt Coconut (Dusty Blue): This color offers a serene, dreamy vibe. It occupies a strong mid-tier position, beloved for its calming aesthetic .
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Green Grape (Green): While ranking lower in overall sales, Green Grape maintains a passionate niche following. It is described as "fresh and vibrant" .
Breakdown of Each Color’s Appeal
The appeal of these colors often boils down to "wearability." Because Labubus are frequently used as bag charms, collectors treat them as fashion accessories. Pink and cream are staple colors in many wardrobes, making them easy to integrate. Toffee acts as a neutral that stands out against lighter backgrounds, while dusty blue offers a pop of color that isn't overwhelming. Green Grape, while loved, is often considered "bolder" and therefore slightly harder to match, contributing to its lower ranking in mass popularity .
The Role of Limited Editions in Labubu Popularity
While pink and cream may rule the standard collections, the conversation around color immediately shifts when discussing limited editions. These rare finds are where the "common" rules are thrown out the window.
Special Collaborations and Their Impact
Collaborations introduce entirely new color languages that can rival the popularity of standard colors, even if they are not "common" due to scarcity. For example, the Coca-Cola collaboration features figures in vibrant reds and classic Coke branding, creating a blockbuster hit that represents the peak of Labubu's popularity .
However, the most significant limited edition color is the Secret Brown (Chestnut Cocoa) . Found as a "secret" or "chase" figure in the Exciting Macaron and Have a Seat series, this deep brown variant is arguably the most desirable color of all. It is so rare that it often sells for 3–5 times its original price on the secondary market . Similarly, the 2023 Red & Black variant, released in a limited run of only 5,000 units, is considered by many to be the "best" Labubu color due to its striking contrast and narrative depth, representing Labubu's "awakened" form .
Seasonal Colors and Collector Trends
Seasonal releases also create temporary spikes in color popularity. The "Spooky Series" introduces Halloween-themed oranges and glow-in-the-dark elements . The "Big into Energy" series, released in Spring 2025, introduced gradient colors like fiery red ("Love") and calming blue ("Hope"), with its secret variant featuring a black and grey fur with rainbow eyes and teeth, which became an instant white whale for collectors . These limited runs remind the community that while pink may be the most common color for everyday collecting, the rarest colors are the true drivers of the market's excitement.
Conclusion
Summary of Findings
The world of Labubu is a vibrant spectrum, but data and community consensus point to Lychee Berry Pink as the most common and popular standard color, embodying the sweet, photogenic charm that launched a thousand unboxing videos . It is closely followed by the ever-practical Soymilk cream, proving that neutral tones hold significant power in the fashion-forward toy market .
However, "common" does not equate to "ultimate value." The Labubu popularity ranking is a tale of two markets: one driven by accessible, aesthetic pastels that collectors use as daily accessories, and another driven by the hunt for rare, limited-edition colors like the deep brown Chestnut Cocoa or the bold Red & Black variant, which command premium prices and represent the pinnacle of collecting prestige .
Final Thoughts on Collecting Labubu
Whether you are drawn to the most common Labubu color or hunting for a rare secret edition, the joy of collecting lies in the thrill of the chase and the personal connection to the art. Colors like Lychee Berry and Soymilk are popular for a reason—they are universally appealing and mark the perfect entry point into this addictive hobby.
As you build your collection, remember that authenticity matters. With the rise in popularity comes a flood of convincing fakes, often referred to as "Lafufu" . Always purchase from official Pop Mart channels or trusted, verified resellers to ensure you are getting the true, vibrant colors that Kasing Lung intended . Happy collecting!
Sources
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Canvas & Charms. Ranking Labubu Colorways: Macarons & Have a Seat Collections (Most to Least Desired)
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SNKRDUNK Magazine. The Ultimate 2025 Labubu Ranking: POP MART’s Top 10 Hottest Series
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Canvas & Charms. Ranking Labubu Exciting Macaron Colors: From Least to Most Popular
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Alibaba.com. The Best Labubu Color Is the Limited Edition Red & Black Variant from Kasing Lung's 2023 Drop
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Time Out Hong Kong. Labubu 3.0 is being released in Hong Kong via lucky draw
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Alibaba.com. What Color Is Serenity Labubu? The Soft Blue Hue Explained
