I remember the exact moment the first images of the Pop Mart x Coca-Cola collaboration leaked. It was one of those moments in the collector community where everyone's phone buzzes at once. My group chats exploded. Was it real? A custom? A fan-made render? A LABUBU holding a tiny, perfect bottle of Coke. It seemed too obvious, and yet, too good to be true.
Then the official announcement dropped. It was real. The series was called "THE MONSTERS x Coca-Cola," and the internet, to put it mildly, lost its collective mind.
As the owner of PopNya, my first thought was purely business: I need to get stock. My second thought, as a collector, was: I need to get a case for myself. The hype was instantaneous and intense. This wasn't just another LABUBU series; this was a collision of two global giants. Kasing Lung's adorable monster, a titan in the designer toy world, was teaming up with Coca-Cola, arguably the most recognizable brand on the planet.
The demand was, frankly, terrifying. When we listed our initial stock, it was gone in under three minutes. Not an exaggeration. The traffic spike almost crashed our site. We had customers emailing us, DMing us on Instagram, offering to pay double, triple. It was the kind of frenzy we hadn't seen since the early ZIMOMO plush drops. A lot of new collectors were suddenly searching for the "la boo boo doll coca cola," many of them not even knowing who LABUBU was before this. They were Coke collectors, brand enthusiasts, or just people who smelled a hot commodity.
But once the dust settled and I had a case in my hands, the real question emerged. Beyond the hype, beyond the iconic red logo… is the Coco LABUBU series actually good?
The Unboxing: First Impressions From a Seller's POV
I've opened thousands of blind boxes. It's part of the job. You get a feel for things, box weight, packaging quality, even the smell of the vinyl. When I got my first master carton of the Coca-Cola series, the first thing I noticed was the premium feel. The case art is gorgeous, with a glossy finish and vibrant reds. It felt substantial.
Pop Mart knew this was a major release. Inside, instead of the standard silver foil, each blind box was wrapped in a beautiful, custom-branded red foil bag with the Coke and LABUBU logos. It's a small detail, but it's the kind of thing that makes a series feel special. It screams "premium."
Pulling out the first figure, I was immediately impressed by the paint application. One of my biggest gripes with some past LABUBU series (I'm looking at you, early Macarons) has been inconsistent paint, especially around the ears and face seams. Not here. The lines were crisp. The colors were saturated. The iconic Coca-Cola red was perfectly matched.
The vinyl itself felt dense and high-quality. These weren't hollow, lightweight figures. The one I pulled first was "Enjoy," the little guy in the vending machine. It was hefty, solid, and the clear plastic front of the machine was flawless, with no scratches. This was a good sign. It felt like Pop Mart and Kasing Lung's team really brought their A-game for this collaboration.
A Closer Look: The Standout Figures (and Their Aftermarket Prices)
A blind box series is only as strong as its individual designs. While the whole set is cohesive, a few of the figures are the clear standouts that drove the secondary market wild. Retail was about $17 per box. That price is now a distant memory.
"Enjoy" (The Vending Machine): This is, in my opinion, the best-designed regular figure in the set. LABUBU is peeking out of a classic Coke vending machine, complete with a tiny bottle. It's clever, it's cute, and it's a substantial piece. Right now, this single figure is consistently selling for $35-$45 on platforms like StockX and eBay. People love it, and it's often the first one they try to secure if they don't want to gamble on blind boxes.
"Polar Bear": A brilliant nod to Coca-Cola's legendary advertising. LABUBU is wearing a polar bear kigurumi (pajama suit) and holding a bottle. It's the perfect fusion of the two brands' iconography. The texture on the polar bear suit is a soft, matte finish that feels different from the glossy LABUBU underneath. It's a great touch. This one hovers around $25-$30 on the aftermarket. A solid, popular design.
"Feel The Fizz": This is the most "classic" LABUBU in the set. He's not dressed up as anything; he's just pure, happy LABUBU, sitting in a splash of clear, bubbly "cola." The clear resin effect is done really well, with tiny captured bubbles. It's a simple, effective design that captures the joy of both the character and the drink. This is a more common pull, so its aftermarket value is closer to the original box price, around $18-$22. It's a great one to get if you're just starting your collection.
"Collector" (The Secret/Chase): And then there's the secret. The big one. The "Collector" figure is a grayscale LABUBU sitting on a red crate, surrounded by vintage-style Coca-Cola bottles. The official pull rate is 1/144, meaning you'd theoretically need to buy 12 full cases to find one. It's rare. And the price reflects that. I have personally seen this single doll coca cola figure sell for $700-$900. It's a staggering price that puts it in the territory of high-end art pieces, and it's a perfect example of how a major brand collaboration can send the market into a frenzy. It's the ultimate grail for both LABUBU and Coca-Cola completists.
The Quality Control Warning No One Tells You
Okay, so the series looks great. But here's the real talk that only someone who has handled dozens of these figures will tell you. While the overall quality is high, it's not perfect. There are a couple of recurring, minor issues I've noticed from opening cases for PopNya and from customer feedback.
The biggest one is on the "Delivery" figure, where LABUBU is wearing a red cap and uniform. The white logo on the red cap is a tiny, printed detail. On about 10-15% of the figures I've seen, there's a slight smudge or misalignment on that tiny logo. It's something you'd only notice up close, but for meticulous collectors, it can be frustrating.
Another thing to watch for is the clear plastic elements, like on the "Feel The Fizz" and "Enjoy" figures. They are magnets for tiny scuffs and scratches. Most of the time, they are perfect right out of the box. But occasionally, you'll get one with a faint mark that likely happened during packaging at the factory. It's the nature of clear plastic, but it's something to be aware of if you're buying from a reseller. Always ask for detailed photos! The risk of getting a flawed figure is part of the blind box game, but it's good to know what to look for, especially if you're trying to avoid the gamble and buy a specific LABUBU figure you want.
And a quick word on fakes. They are coming. The popularity of this series makes it a prime target. So far, the fakes are not very good, but they will improve. The weight, the crispness of the printing on the box, and the quality of the inner foil bag are your best friends. If you're ever unsure, our guide on spotting a fake LABUBU box can be a lifesaver. A deal that seems too good to be true probably is.
Real Talk: Is The Coco LABUBU Series Overhyped?
Here's my honest take as both a seller and a collector. Yes, it is a little overhyped. But it's also genuinely great.
Let me explain. The hype is driven by the sheer power of the Coca-Cola brand. It brought in a massive new audience that drove prices into the stratosphere. For a seasoned LABUBU collector, some of the designs might feel a bit… safe. They are, for the most part, LABUBU interacting with Coke products. Compare this to the wild creativity of the Wacky Mart LABUBU series or the sheer artistic expression in Kasing Lung's standalone ZIMOMO figures, and the Coke series can feel a little more commercial. A little less soulful.
However, the execution is nearly flawless. The quality is top-tier. The concepts, while straightforward, are executed with charm and wit. The "Polar Bear" and "Vending Machine" figures are all-time great designs that perfectly blend two different worlds. It's the definition of a successful collaboration. It respects both brands and creates something that feels special and celebratory.
So, who is this series for?
- For the hardcore LABUBU collector: Yes, you need at least a few of these. It's a landmark series for the character. You don't need to chase the secret, but having "Enjoy" or "Polar Bear" on your shelf is a must.
- For the Coca-Cola collector: Absolutely. This is one of the most unique and high-quality collectibles the brand has put out in years. It's way more interesting than another commemorative bottle.
- For the new collector or hype-flipper: Be careful. The market is volatile. While the prices are high now, they could stabilize or drop as Pop Mart potentially does re-releases. Don't go into debt trying to flip the secret figure. If you're just starting, maybe try to find a LABUBU near you at a physical store to avoid the insane shipping costs and reseller markups.
For me, the Coco LABUBU series sits in a unique place. It's a triumph of marketing, but it's also a triumph of design and quality. It's a series I'm proud to carry in my shop and display in my own collection. It brought so many new people into this hobby we love, and that's always a good thing. It helped a lot of people finally understand the difference between a La Fu Fu doll and a real LABUBU.
It's a snapshot of a moment when a little monster with big ears and goofy teeth took over the world, with a little help from the biggest drink on the planet. And that's a pretty cool story to have sitting on your shelf. If you're feeling the urge to add one to your own shelf, you can always browse our LABUBU collection to see what we have in stock.
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