Are Labubus Still Popular? A Seller's Honest Answer (It's Not What You Think)

I get this question in my DMs at least five times a week. It's always some variation of the same thing: "Hey, I saw an article saying the Labubu trend is dying. Is that true?" or "What happened to Labubu? They were everywhere, and now it's quieter."

I get it. From the outside, it probably looks like the fever broke.

A year ago, you couldn't scroll through TikTok or Instagram without seeing someone unboxing The Monsters Exciting Macaron series. Lisa from BLACKPINK was spotted with one, and the internet collectively lost its mind. The little Tycoco chase figure, with its adorable fluffy texture and pastel pink suit, became a status symbol. I personally saw it go from a $14 blind box pull to a $250+ resale nightmare. It was pure, uncut chaos.

Now? Things have calmed down. The big news outlets that jumped on the bandwagon are now writing its obituary. You see headlines about the "rise and fall" and forum posts asking if everyone has "moved on."

So, as someone who runs an online store, PopNya, and has cases of these little guys stacked in my office right now, I'm here to give you the ground-truth.

Are Labubus still popular? Yes. Emphatically, yes.

But the nature of that popularity has changed. And honestly, it's for the better. The speculative, get-rich-quick, TikTok-hype-train phase is over. And thank god for that. What's left is something much more stable, more interesting, and more sustainable: a genuine collector community.

The Great Macaron Correction: A Hype Bubble Popping Isn't a Crash

Let's talk about the Macaron series, because it's the perfect case study. That series wasn't just popular; it was a phenomenon. It was driven by a perfect storm of incredible design by Kasing Lung, a viral celebrity moment, and a flood of speculators who had never bought a designer toy before. They weren't buying Labubu; they were buying a lottery ticket.

I had people emailing me, not asking about the character or the artist, but asking, "Which one is the most valuable? Which one can I flip for the most profit?" It was exhausting.

The price of Tycoco hitting $250 was not normal. It was a bubble. And bubbles always pop.

Today, you can find a Tycoco for around $100-$120. The people who see this and scream "labubu trend dying!" are missing the point entirely. That's not a crash; it's a correction. The figure is still selling for nearly ten times its retail pull-price. That's a sign of a very, very healthy secondary market, not a dead one. The speculators have moved on to the next shiny thing, leaving the toys for the people who actually love them.

We saw a similar, though less intense, frenzy around other special releases. The hype around figures like The Loyalty Labubu showed just how wild the market could get. But a market that relies on that kind of fever isn't sustainable. What we're seeing now is the real foundation.

Real Talk: The Difference Between "Trending" and "Popular"

This is the core of it. People are confusing "trending" with "popular."

Trending is what happened with the Macaron series. It's a flash in the pan. It's explosive, driven by algorithms and FOMO. It's loud, chaotic, and temporary. When people ask, "is labubu still trending?" the answer is, for the most part, no. It's not the viral flavor of the month anymore.

Popular is what Labubu is now. It's a steady, sustained interest from a dedicated base. It's having new series sell out consistently, but over days, not seconds. It's seeing a vibrant community online sharing photos, creating art, and trading duplicates. It's the quiet confidence of a brand that knows its audience.

As a seller, I see this shift in my own customer data. A year ago, my top search query was "Labubu Macaron Tycoco price." Today, it's "Labubu Fall in Wild restock" or "Kasing Lung new release." My customers are no longer chasing one specific "it" figure. They're following the artist and the character. They're building collections.

This is a much healthier place to be. It means the people buying from my LABUBU collection are buying because they connect with the goofy, toothy grin and the mischievous spirit of these little monsters. They're buying art, not an asset. And that's exactly why people fall in love with designer toys in the first place, a topic I've thought a lot about when considering why people are drawn to Labubu's charm.

What Actually Happened to Labubu? It Grew Up.

So, to answer the question "what happened to labubu?" Nothing bad. It simply graduated. It went from being a viral TikTok sound to a classic album.

Pop Mart is playing the long game. They aren't letting the character stagnate. Look at the releases that have come out since the Macaron mania:

* The Monsters Fall in Wild Series: This one was a huge hit with core collectors. The designs were intricate, the theme was cohesive, and the quality was fantastic. It sold incredibly well, not with a bang, but with a steady, powerful hum of demand. * The Monsters Let's Christmas Series: Holiday series are always a staple, and this one was no exception. It showed that Labubu has become a seasonal tradition for many collectors, much like Skullpanda or Molly. * The Monsters Pin for Love Series: This series was so creative, turning the Labubus into little cupid-like letter carriers. It showed that Kasing Lung's creativity isn't running dry. He's constantly finding new ways to reinterpret his universe, which is a sign of a character with longevity.

And it's not just the 3-inch figures. Pop Mart is expanding the world. We're seeing more 100% and 400% figures, intricate MEGA Collection releases, and even a whole new collectible category with the Labubu card game. You don't invest that kind of R&D into a "dying trend." You do it to build an empire.

The paint application is crisper, the accessories fit more snugly, and even the box texture feels more premium. This isn't a company cutting corners because a trend is fading; it's a company doubling down on quality for its loyal customers.

My Honest Advice for Collectors Right Now

If you're reading this, you're probably either a current collector feeling a bit of anxiety or a new collector wondering if you "missed the boat."

To the anxious collectors: Relax. The community is stronger than ever. The cooling of the hype market is a good thing. It means you can actually find boxes in stores again. It means you can trade for the figures you want without having to take out a second mortgage. The community is less about "WTS" (Want to Sell) posts and more about "ISO" (In Search Of) and collection shares. The strength of the community, especially the incredible fanart it produces, is a testament to the character's staying power. Labubu fanart is a huge part of the ecosystem, and it's thriving.

To the new collectors: You haven't missed a thing. In fact, this is the perfect time to start. You're entering the hobby at a point of stability. You can learn about the different series, discover which designs you truly love, and build a collection that reflects your taste, not the market's frenzy.

Don't buy Labubu as an investment. Please. I've seen too many people get burned. Buy it because you look at its silly, toothy face and it makes you smile. Buy it because you appreciate the artistry of Kasing Lung. Buy it because you want to be part of a community of people who share that joy.

The hype may be gone, but the magic is still very much there. The people who were only here for the hype won't understand that. But for those of us who are here for the art, for the character, and for the joy of collecting, we know the truth.

So, is Labubu still popular?

Ask the person who just completed their Fall in Wild set after three weeks of trading. Ask the artist who just posted a beautiful illustration of Zimomo. Ask me, as I pack up another order for someone who is clearly just starting their collection.

The answer is a resounding yes. It's just a little quieter now. And that's a good thing. The real ones know.

If you're looking to start or grow your own family of little monsters, you can always browse LABUBU figures on our site. We're always excited to see them go to good homes where they'll be appreciated.