So you want to know which is the most popular labubu.
It's the number one question I get in my DMs, at conventions, and from friends who see my collection exploding all over my apartment. And my answer is always the same: "Which kind of popular are you talking about?"
Because in the world of Kasing Lung's adorable, mischievous monsters, "popular" isn't a single peak. It's a whole mountain range. There's the TikTok-famous, flash-in-the-pan popular. There's the quiet, respected, old-money kind of popular. And then there's the reseller's-favorite, pure-chaos kind of popular.
As someone who packs and ships these little guys every day at PopNya, I see the data, I feel the trends, and I have some thoughts. This isn't going to be a simple labubu ranking from one to ten. It's a field report from the trenches.
The Obvious Answer: The Macaron Tsunami
Let's get the big one out of the way. If you're asking about popularity in terms of sheer, earth-shattering, mainstream volume in 2023 and 2024, the answer is The Exciting Macaron series. Period. Full stop.
It wasn't just a popular series; it was a cultural event.
I remember when the first whispers of the series started. The concept was brilliant: Labubu, our favorite pointy-eared monster, dressed up as sweet, pastel-colored macarons. We all thought it was cute. We had no idea what was coming.
Then TikTok happened.
A few unboxing videos went viral, and suddenly, my shop's inbox went from a steady stream to a raging flood. People who had never heard of POP MART or designer toys were desperately searching for "that bunny doll with the big ears." (Yes, they often call him a bunny, we forgive them). The demand was insane. We'd get a shipment in, and it would be gone in hours, sometimes minutes.
The figures that drove this frenzy were specific: * Lychee: The coveted pink one. Something about that soft pink and the little stem on its head just connected with people. If you're looking for a guide on all the pink Labubus, we've actually written about the different pink options and their costs. * Soy Milk: This is the famous labubu blue one everyone was after. A beautiful, soft, powdery blue. It's still one of the most requested figures from the set. * Sesame: The secret, or "chase," figure of the set. This one was a game-changer. It was retailing in a blind box for around $17. Within a week, I saw it selling on secondary markets for $150. Then $200. It was pure madness.
This is the power of viral popularity. It brings a massive new audience, which is fantastic. But it also brings headaches. The Macaron craze created a tidal wave of fakes. Suddenly, telling a real from a counterfeit became a critical skill. If you're diving into this series, you absolutely need to read up on it. I poured everything I know about spotting fakes and understanding market prices into The Honest Labubu Macaron Buyer's Guide to help people avoid getting ripped off.
So, are the Macarons the most popular labubu? By sheer numbers and Google searches, yes. But are they the best? That's a different conversation.
The Collector's Grail: What "Old School" Fans Consider Popular
Before every influencer was unboxing Macarons, there was a dedicated community of collectors who loved Kasing Lung's universe for its art. For these folks, "popular" means something else entirely. It means rare, foundational, and artistically significant.
When I talk to long-time collectors, the names that come up are different.
* The Monsters Toys Series (2017): This is an OG series. The designs are a little more raw, a little closer to Kasing Lung's original paintings. Finding a full set of these now is a serious collector's quest. The quality might not be as slick as modern POP MART releases, but the soul is there. This is a good labubu series to own for its history. * The Weather Series (2019): This one holds a special place in my heart. The concepts are so creative, Sunny, Rainy, Cloudy, a grumpy little Thunder. The designs feel more narrative. They aren't just cute costumes; they're moods. The secret figure, Rainbow, is an absolute stunner and still highly sought after, but in a less frantic way than the Macaron secrets. * Zimomo: Technically Labubu's companion, but let's be real, they're part of the same family. The early, large-format vinyl Zimomo figures are true art pieces. They weren't mass-produced in blind boxes. They were limited-run vinyls that you had to be "in the know" to get. Owning one of these signals a different level of commitment to the hobby.
This kind of popularity is about respect and scarcity. These pieces don't need a viral video to have value. Their value is inherent to the history of the brand and the artist. They might not have the same crazy search volume, but in the right circles, they command more respect than a hundred Lychee Macarons.
Real Talk: My Seller's "Popularity" Ranking
Okay, now for my take. I handle these toys all day. I see the paint flaws, the packaging changes, and I hear the direct feedback from you guys. So if you ask me for my personal favorite labubu ranking, it's not based on hype or resale value. It's based on quality, creativity, and pure joy.
1. The "Have a Seat" Series (V1 & V2): Hands down, this is my top pick for a nice labubu series. The concept is simple: Labubu sitting on different, elaborate chairs. But the execution is flawless. The quality of the plastic, the sharpness of the paint application, and the sheer creativity in the chair designs are leagues above many other series. The weight of these figures just feels good in your hand. They sit perfectly on a shelf. The V2 series, in particular, is stunning. While it had its own hype, I find it's a series that people buy to keep, not just to flip. If you're curious about the hype around this one, I wrote a seller's guide to the Have a Seat V2 that breaks it down.
2. The Forest Concert Series: This one is criminally underrated. Each Labubu is playing a different, whimsical instrument. A mushroom drum? A leaf guitar? It's pure, unfiltered Kasing Lung creativity. The textures on these figures are amazing, some have matte finishes, others have glossy highlights. It's a cohesive set that tells a story. It's not the most "hyped," but everyone I've sold a box to has been delighted. It's a perfect example of a series that's popular among people who appreciate the art first.
3. The Monsters x One Piece Crossover: I have to include a collaboration. The One Piece crossover was a masterstroke. It took the beloved characters from One Piece and filtered them through the quirky, monstrous lens of Labubu. The result was phenomenal. Labubu as Luffy, Zimomo as Zoro, it just worked. This created a massive crossover appeal, bringing in anime fans who might not have looked at designer toys otherwise. The hype was real, but it felt earned because the designs were so clever. The crossover hype was a whole event in itself.
Notice the Macarons aren't in my top three. Are they great? Yes. Are they a gateway for thousands of new collectors? Absolutely, and that's amazing for the hobby. But from a pure quality and design ingenuity standpoint, I think other series edge them out. That's my hot take.
A Quick Word on Availability (The Collector's Struggle)
One thing that defines "popular" is how hard it is to get. As I'm writing this, the availability of Labubu is a wild patchwork. You might find "The Monsters Camping" series sitting on shelves in a POP MART in Singapore, but it's completely sold out online in the US. The Macarons are constantly being restocked, but the most popular figures sell out instantly.
Sometimes, a figure that's a general release in Asia is a limited, exclusive release elsewhere. This creates pockets of intense demand. Following international sellers and joining global collector groups can give you a heads-up on what's coming and what will be hard to find in your region. And forget about the "box weight trick" to find secrets on new series. The factories have gotten wise to that; they now use standardized weights or small counterweights in the boxes to make it impossible. Don't waste your time shaking boxes in the store, you'll just look silly. The only way is the luck of the draw.
The whole ecosystem is a lesson in supply and demand, which is a huge part of what makes collecting fun (and sometimes frustrating). The hunt is part of the appeal. It's a key reason why understanding the Labubu phenomenon is so important for new collectors.
So, What's the Most Popular Labubu?
After all that, what's the final answer?
The most popular labubu is the one that makes you stop scrolling. It's the one that makes you smile. It might be the viral Soy Milk Macaron because you love the color blue. It might be the grumpy Thunder figure from the Weather series because, honestly, same. It might be a super-rare Zimomo you saved up for months to buy.
The hype is temporary. The market will fluctuate. But the connection you have with a specific piece of art is what lasts. My personal favorite labubu is from the "Go Camping" series, the one holding a little marshmallow on a stick. It's not the rarest or most valuable, but it reminds me of good times. It's just a nice labubu.
Don't let the hype train dictate your collection. Look at all the pictures of la boo boo dolls you can find, watch the unboxings, but then ask yourself which one you actually want on your desk.
The most popular Labubu is the one that becomes your favorite.
If you're ready to find that one, or just want to see what all the fuss is about, you can always browse our LABUBU collection at PopNya. We're always updating it with the latest drops and sometimes even some older, harder-to-find gems.
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