If you’ve spent any time on social media lately, you’ve likely seen a mischievous, furry creature with serrated teeth and a playful smirk staring back at you. That’s Labubu. What started as a character in a Nordic-inspired fairytale has exploded into a global cultural phenomenon, turning "blind box" hunting into a high-stakes hobby for collectors from Singapore to the United States.
But as any seasoned collector knows, not all monsters are created equal. While some Labubus are easy to find, others have become the "holy grails" of the toy world, fetching prices that rival designer handbags. In this guide, we’re diving into the best and rarest Labubu figures, exploring what makes them so valuable and how much you should actually be paying for them.
What is Labubu?
Created by Hong Kong artist Kasing Lung in 2015, Labubu is the most famous member of "The Monsters" group. Inspired by Nordic folklore, Labubu is a female elf who—despite her slightly menacing look—is actually kind-hearted and curious.
The character’s popularity skyrocketed through a partnership with Pop Mart, the leader in the designer toy industry. This collaboration introduced the "blind box" format, where the thrill of the "secret" figure transformed Labubu from a niche art toy into a mainstream obsession. If you are looking to start your collection with authentic pieces, Popnya offers a curated selection of genuine Pop Mart releases to ensure you aren't getting scammed by the wave of fakes currently hitting the market.
Labubu Rarity Overview: Why the Hype?
In the world of designer toys, rarity is the primary currency. A standard Labubu might sit on your desk for aesthetic vibes, but a super rare Labubu is an asset.
Defining Rarity
Rarity in the Labubu universe usually falls into three categories:
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The "Secret" Figure: In a standard blind box set of 12, there is usually a "Chase" or "Secret" figure with a pull rate of 1:72 or 1:144.
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Limited Editions: Figures released at specific art toy shows (like BTS or DesignerCon) with only a few hundred units worldwide.
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Collaborations: Special colorways or sizes (like the 1000% Space Molly x Labubu) that aren't restocked once they sell out.
Why Rarity Matters
According to a recent report by Forbes, some rare Labubu figures have recently sold for upwards of $10,000, proving that these aren't just toys—they are "sound investments" for those who know what to look for (Forbes, 2025).
The Rarest Labubu Figures: The Holy Grails
If you’re looking for the best and rarest Labubu, you aren't looking in your local mall. You’re looking at auction houses and specialized collector sites.
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The Black Rainbow Labubu: Often cited as one of the rarest labubus in existence, this iridescent figure is a legend among high-end collectors.
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The "Secret" Labubu (The Monsters Fall Wild Series): The plush series took the world by storm after celebrities like Lisa from BLACKPINK were spotted with them. The "Secret" version of this plush is currently one of the most wanted items on the secondary market.
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Zimomo: While technically a different character (the leader of the monsters), Zimomo figures—especially the limited vinyl versions—are often grouped with Labubu and are incredibly difficult to find.
Case Study: The Rarest Labubu in the World
The title for the most valuable labubu often goes to the oversized (1000%) or hand-painted artist editions. Some early vinyl releases from 2015-2016, before the Pop Mart era, are nearly impossible to find today, with prices reaching several thousand dollars on platforms like eBay and specialized Facebook groups.
Labubu Figure Prices: How Much Do They Cost?
One of the most common questions is: "How much are real Labubus?" The answer varies wildly depending on whether you are buying retail or resale.
Breakdown of Labubu Figure Prices (2025 Market)
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Retail Price: A standard blind box usually retails between $12 and $20 USD.
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Average Resale Price: For a confirmed regular figure from a popular series, expect to pay $30 to $60.
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Secret Rare Price: Depending on the series, a labubu secret rare price can range from $150 to $1,000+.
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Labubu Brown Color (Plush): Because of the "Lisa effect," the standard brown plush has seen its price jump from $20 to nearly $100 in many markets (Reddit, 2024).
For those wondering how much is the secret Labubu worth, the "The Monsters - Tasty Egg Series" secret figure currently commands a high premium because of its unique design and limited distribution.
Factors Influencing Labubu Prices
Why are labubus so expensive sometimes? It’s a mix of several factors:
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Condition and Authenticity: A "mint in box" (MIB) figure with an intact foil will always be worth more than a "displayed" figure.
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Market Demand Trends: Trends move fast. A figure that is "the best" today might be replaced by a new series next month.
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Celebrity Endorsements: As seen with the plush craze, one social media post can send labubus price soaring overnight.
How to Spot a Rare Labubu and Avoid Fakes
As the rarest labubu doll prices rise, so do the number of counterfeits. If you see a "Secret Labubu" for $20 on a random marketplace, it is almost certainly a fake.
Real vs. Fake Labubu Tips
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The QR Code: Modern Pop Mart boxes come with a scratch-off QR code. If the code doesn't take you to the official verification site, it's fake.
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The Foot Stamp: Check the bottom of the feet. Authentic labubus have clean, embossed branding. Fakes often have blurry or shallow lettering.
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The Teeth: Labubu’s 9 serrated teeth should be sharp and distinct. On fakes, the mold quality is often lower, resulting in "mushy" teeth.
To avoid the headache of authenticating, it's best to stick to reputable shops like popnya.com, where every piece is guaranteed genuine.
Conclusion: The Future of Labubu Collecting
The Labubu craze shows no signs of slowing down. As Kasing Lung continues to innovate with new series, the "older" models will likely continue to climb in value. Whether you are chasing the black rainbow labubu or just want a cute labubu brown color keychain for your bag, the key is to buy what you love.
Final Thoughts
Collecting Labubu is about the joy of the "hunt" and the whimsical design of the characters. While the super rare labubu figures make for great investments, the heart of the hobby is the community and the art. Keep an eye on new releases, verify your sources, and happy hunting!
