If you’ve spent any time on TikTok or Instagram recently, you’ve probably seen a flash of something shiny, mischievous, and incredibly expensive-looking. We are talking about the 24k gold Labubu.
What started as a niche obsession with Pop Mart’s The Monsters series has spiraled into a full-blown internet phenomenon, thanks to a mix of luxury custom culture and one of the most persistent memes of 2024 and 2025. Whether you are a hardcore collector or just someone wondering why a golden monster is all over your "For You" page, here is everything you need to know about the most prestigious version of Labubu ever seen.
What Is the 24k Gold Labubu?
At its heart, Labubu is the brainchild of artist Kasing Lung—a mischievous forest elf with pointed ears and a row of serrated teeth. While most collectors are familiar with the soft, fuzzy Labubu pendants or the vinyl blind box figures, the 24 karat gold Labubu exists in a category of its own.
Strictly speaking, a mass-produced "24k solid gold" Labubu is not part of Pop Mart’s standard catalog. However, the allure of the character has inspired high-end customizers and wealthy enthusiasts to create one-of-a-kind pieces. These aren't just toys; they are jewelry-grade art pieces that bridge the gap between "kidult" collecting and high-net-worth flexing.
The Birth of the 24 Karat Gold Labubu Meme
The trend didn't just happen because people like gold. It exploded because of a viral social media moment. According to Know Your Meme, the craze was sparked by a TikTok creator known as the 24k Gold Labubu Girl (user @lilzbullzmarbella2).
In her videos, she famously flaunts an incredibly shiny, golden version of the character, often accompanied by the catchphrase: "I am the owner of the one and only 24k gold Labubu." This "weird flex" quickly became a viral sensation, with thousands of users creating parodies, stitched videos, and debates about whether the doll was actually made of solid gold or just highly polished custom plating.
Key Features of the 24k Labubu
When people talk about a solid gold Labubu, they are looking for specific traits that set it apart from the standard "King of the Forest" yellow vinyl versions:
-
The Finish: A true 24k version has a mirror-like, deep yellow luster that standard plastic or "gold chrome" paint cannot replicate.
-
The Weight: If it were solid 24k gold, even a small pendant-sized Labubu would be significantly heavy, likely weighing several ounces.
-
Custom Detail: Most 24ct gold Labubus are custom-plated or cast by independent jewelers.
While most of us might not be dropping thousands on a solid gold variant, you can still get that premium feel with an authentic Labubu doll from official series like "Big Into Energy" or "Time to Chill." At Popnya, we focus on providing the real-deal collectibles that actually come from Pop Mart’s specialized workshops.
The Buzz: Is the 24k Gold Labubu Real?
This is the million-dollar question (sometimes literally). Is the 24k gold Labubu real?
The answer is a bit of "yes" and "no." Pop Mart has released extremely limited gold-colored editions for special events or anniversaries, but these are typically made of high-quality vinyl with a metallic finish. The solid 24 karat gold Labubu seen in viral videos is widely considered a custom-made luxury item.
As for the value? If a Labubu were cast in solid 24k gold, the 24k Labubu price would fluctuate based on the daily market price of gold, easily reaching between $5,000 to $15,000 depending on the size. On marketplaces like Etsy, you can find "24k plated" versions, which give you the look for a fraction of the cost.
Conclusion: Embracing the 24k Labubu Trend
Whether the 24k version is a custom masterpiece or just a brilliant piece of social media marketing, it has cemented Labubu's status as the most iconic designer toy of the era. It represents the pinnacle of the "Dopamine Culture"—where something small, cute, and a little bit crazy can bring a massive amount of joy (and a little bit of envy).
If you aren't ready to start a gold-smelting project, you can still join the movement by securing a new Labubu from our latest inventory at Popnya.com. We might not have the "one and only" gold version, but we have the authentic, high-quality characters that started the craze.
